Digital Intelligence

Entries from Digital Intelligence tagged with "global"

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Top web brands by unique web audience: US

This chart shows the top online brands in the US by unique monthly visitors and average time spent for the month. Google received the highest amount of unique visitors for the month, but users spent a relatively low average amount of time on the site at 21 hour and 51 minutes. Facebook had the second highest amount of unique monthly visitors, but the average time spent on the site reached 6 hours and 14 minutes for the month.

Top web brands by unique web audience: US. This chart shows the top online brands in the US by unique monthly visitors and average time spent for the month. Google received the highest amount of unique visitors for the month, but users spent a relatively low average amount of time on the site at 21 hour and 51 minutes. Facebook had the second highest amount of unique monthly visitors, but the average time spent on the site reached 6 hours and 14 minutes for the month. <br />

13/02/2014  |  Full story...

Global app trends: Americas drive monetisation for developers

A global survey of application developers and publishers that provides a pulse on the app economy, results showed that developers are creating more apps than ever.

06/02/2014  |  Full story...

Top digital marketing data and statistics this week

Here are the top digital marketing data and statistics that caught our eye.

30/01/2014  |  Full story...

Digital Intelligence January 2014

Digital Strategy data - Digital Intelligence January 2014

If you're planning 2014 digital strategies for your brands, here's the latest inputs from our strategists:

- Long term trends: The 'Internet of Things' (physical objects getting connected) came closer with Google buying smart thermostat maker Nest and strengthening their 'Android for cars' scheme
- Ecommerce innovation: Drive-to-shelf is growing with tools such as Apple's iBeacon - which US retailers are rolling out to offer discounts and product information
- Media buying: Internet-style personalised targeting is going mainstream with Sky pioneering the new "AdSmart" format

If your brand needs a digital strategy healthcheck before the 2014 campaigns launch, then email us back Hello@DigitalStrategyConsulting.com. A strategist will be in touch with practical brand-specific advice on where to focus.

Read January 2014

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30/01/2014

Global smartphone sales surpass one billion- Samsung leads the way

More than one billion smartphones were shipped last year, with Samsung increasing its lead as the world's biggest vendor, according to new data.

29/01/2014  |  Full story...

Fastest growing global social networks: Instagram and Reddit lead the way

Instagram is growing the fastest of all social media sites worldwide, followed by Reddit, while Facebook’s global audience fell 3% in 2013, according to new data.

24/01/2014  |  Full story...

Top digital marketing data and statistics this week

Here are the top digital marketing data and statistics that caught our eye.

23/01/2014  |  Full story...

Global mobile ad spend to hit $18bn in 2014- report

Global mobile advertising spending is forecast to reach $18 billion in 2014, up from the estimated $13.1 billion in 2013, according to new research.

23/01/2014  |  Full story...

Global digital trends in 2014: Africa and South Asia biggest areas for growth (infographic)

The true global scale of digital reach across the globe is hard to measure, but this new slide set from agency We Are Social attempts to create a worldwide snapshot of digital trends in 2014- showing that the North American audience still leads in most areas of web connectivity and access, while Africa lags behind.

22/01/2014  |  Full story...

Machine-to-Machine: market finally taking off as smart devices influence each other

Machine-to Machine communications is enjoying swift growth, as the growing number of connected devices influencing one another gives rise to a new age of the web, according to a new report.

15/01/2014  |  Full story...

Global mobile makers' sales share over 3 months: 2013

This chart shows the breakdown of mobile phone sales by manufacturer over a 3 month period to October 2013 globally. Across the 12 countries analysed, Apple and Samsung lead the way with a 21% and 38% share of the market respectively. Apple's dominance over other mobile makers can be attributed to its incremental release of iPhone models.

Mobile makers' sales share over 3 months: 2013. This chart shows the breakdown of mobile phone sales by manufacturer over a 3 month period to October 2013. Across the 12 countries analysed, Apple and Samsung lead the way with a 21% and 38% share of the market respectively. Apple's dominance over other mobile makers can be attributed to its incremental release of iPhone models.

14/01/2014  |  Full story...

Top 10 most ‘Shazamed’ songs of 2013

As brands use music in more interactive ways as part of their campaigns, new data from media marketing platform Shazam looks back at the most influential tracks of 2013, both globally and in the UK.

04/12/2013  |  Full story...

Snack brand non-loyalty across regions

This shows the consumers who are least loyal to snack brands. Over the period, Europe came out on top as the least loyal to snack brands , with 46% switching brands regularly.The Middle East and Africa stay the most loyal to their snack brands with only 32% of the region straying from their trusted brands.

Snack brand non-loyalty across regions. This shows the consumers who are least loyal to snack brands. Over the period, Europe came out on top as the least loyal to snack brands , with 46% switching brands regularly.The Middle East and Africa stay the most loyal to their snack brands with only 32% of the region straying from their trusted brands.

27/11/2013  |  Full story...

Mobile phone brand loyalty for all regions

This chart shows the percentage of people who are completely loyal to a mobile phone brand by region. The Middle East and Africa shows the most loyalty out of all regions analysed with 35%. North American and European phone owners prove to be the most fickle when it comes to choosing brands with 19% and 20% staying loyal to one brand respectively.

Mobile phone brand loyalty for all regions. This chart shows the percentage of people who are completely loyal to a mobile phone brand by region. The Middle East and Africa shows the most loyalty out of all regions analysed with 35%. North American and European phone owners prove to be the most fickle when it comes to choosing brands with 19% and 20% staying loyal to one brand respectively.

27/11/2013  |  Full story...

Unilever ‘Project Sunlight’ pushes global sustainability message

Unilever has launched ‘Project Sunlight’, a new initiative to motivate millions of people to adopt more sustainable lifestyles, in the company’s biggest consumer-facing brand campaign to date.

22/11/2013  |  Full story...

24 most popular social networks in the world

This chart shows the top 24 social networks by global monthly active users. Facebook leads with almost 1.2 billion monthly users. Interestingly, the list features many region specific social networks such as Qzone, a China-based social networking site, which ranked third with half a billion monthly active users.

24 most popular social networks in the world. This chart shows the top 24 social networks by global monthly active users. Facebook leads with almost 1.2 billion monthly users. Interestingly, the list features many region specific social networks such as Qzone, a China-based social networking site, which ranked third with half a billion monthly active users.

21/11/2013  |  Full story...

Global loyalty trends: Are loyal customers worth more?

How effective are loyalty programs in getting customers to stick with your brand? This research from Nielsen looks at snack and mobile brands across the globe which regions have the most loyal customers.

19/11/2013  |  Full story...

Top 5 luxury goods markets for digital: France leads the way

Consumers are increasingly turning to online channels to engage with their favourite fashion brands. Nearly 80 million people worldwide accessed a site from Jewelry/Luxury Goods/Accessories category using a desktop PC or laptop in August 2013, up 8 percent compared to the same period last year.

13/11/2013  |  Full story...

Android app translation tool offered to all developers

Google has made its app translation tool available to all developers, letting brands and individuals reach a much larger international audience.

12/11/2013  |  Full story...

Why do happy shoppers spend more? (video)

If retailers and brands want shoppers to spend more, they need to focus first on making shoppers happy, according to a new report.

06/11/2013  |  Full story...

Top 24 social networks worldwide: Facebook, YouTube and Qzone lead the way

Facebook and YouTube are the most popular social networks in the world, followed by China’s Qzone and Sina Weibo, according to a new report.

31/10/2013  |  Full story...

Digital Intelligence October 2013

Digital Strategy data - Digital Intelligence October 2013

New global research shows brand leaders see the switch to digital marketing now "a matter of survival", and reputation management (thanks to attacks through social media) now more of a risk to brands than an unstable economy or competitors.

Google created more controversy this month, with its new "endorsement ads" placing people's faces next to products they have '+1'ed, and breaking an 8-year promise with huge banner ads appearing on its search results.

In ecommerce, Amazon tested its own PayPal-style buttons, as battles with eBay heat up. And if you're looking for the best value paid media, new data suggests Facebook ads could be 18 times more effective on iPhones than Androids.

Need more research, training support or strategy creation? Simply email us back.

Read October 2013

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31/10/2013

Top 10 ad markets: 2015

This chart shows the forecast for the top 10 ad markets in 2015. The US is still number one on the list increasing its spend by over $20m. By 2015, South Korea will pass Canada in amount spent on ads, While Russian adspend will drive it to tenth position on the list.

Top 10 ad markets: 2015. This chart shows the forecast for the top 10 ad markets in 2015. The US is still number one on the list increasing its spend by over $20m. By 2015, South Korea will pass Canada in amount spent on ads, While Russian adspend will drive it to tenth position on the list.

28/10/2013  |  Full story...

Top 10 ad markets: 2012

This chart show the top 10 ad markets in 2012. The US leads the top ten by a large margin, spending almost $110m more than Japan (the second highest spending country in the top 10). South Korea in number 10 in the list but the report by ZenithOptimedia predicts that South Korea will rise up the ranks over the next two years.

Top 10 ad markets: 2012. This chart show the top 10 ad markets in 2012. The Us leads the top ten by a large margin, spending almost $110m more than Japan (the second highest spending country in the top 10). South Korea in number 10 in the list but the report by ZenithOptimedia predicts that South Korea will rise up the ranks over the next two years.

28/10/2013  |  Full story...

Top 15 global apps

This chart shows the top 15 mobile apps and the percentage of mobile internet users that they reach. Google Maps reaches the most mobile internet users with 54%, equating to over 474 million users. Mobile only social networks Vine, Instagram and Facebook Messenger attract a large portion of mobile internet visitors, with 3%, 12% and 22% respectively.

Top 15 global apps. This chart shows the top 15 mobile apps and the percentage of mobile internet users that they reach. Google Maps reaches the most mobile internet users with 54%, equating to over 474 million users. Mobile only social networks Vine, Instagram and Facebook Messenger attract a large portion of mobile internet visitors, with 3%, 12% and 22% respectively.

27/10/2013  |  Full story...

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