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Digital Intelligence October 2013

Digital Strategy data - Digital Intelligence October 2013

New global research shows brand leaders see the switch to digital marketing now "a matter of survival", and reputation management (thanks to attacks through social media) now more of a risk to brands than an unstable economy or competitors.

Google created more controversy this month, with its new "endorsement ads" placing people's faces next to products they have '+1'ed, and breaking an 8-year promise with huge banner ads appearing on its search results.

In ecommerce, Amazon tested its own PayPal-style buttons, as battles with eBay heat up. And if you're looking for the best value paid media, new data suggests Facebook ads could be 18 times more effective on iPhones than Androids.

Need more research, training support or strategy creation? Simply email us back.

Read October 2013

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31/10/2013

Top 10 ad markets: 2015

This chart shows the forecast for the top 10 ad markets in 2015. The US is still number one on the list increasing its spend by over $20m. By 2015, South Korea will pass Canada in amount spent on ads, While Russian adspend will drive it to tenth position on the list.

Top 10 ad markets: 2015. This chart shows the forecast for the top 10 ad markets in 2015. The US is still number one on the list increasing its spend by over $20m. By 2015, South Korea will pass Canada in amount spent on ads, While Russian adspend will drive it to tenth position on the list.

28/10/2013  |  Full story...

Top 10 ad markets: 2012

This chart show the top 10 ad markets in 2012. The US leads the top ten by a large margin, spending almost $110m more than Japan (the second highest spending country in the top 10). South Korea in number 10 in the list but the report by ZenithOptimedia predicts that South Korea will rise up the ranks over the next two years.

Top 10 ad markets: 2012. This chart show the top 10 ad markets in 2012. The Us leads the top ten by a large margin, spending almost $110m more than Japan (the second highest spending country in the top 10). South Korea in number 10 in the list but the report by ZenithOptimedia predicts that South Korea will rise up the ranks over the next two years.

28/10/2013  |  Full story...

Top 15 global apps

This chart shows the top 15 mobile apps and the percentage of mobile internet users that they reach. Google Maps reaches the most mobile internet users with 54%, equating to over 474 million users. Mobile only social networks Vine, Instagram and Facebook Messenger attract a large portion of mobile internet visitors, with 3%, 12% and 22% respectively.

Top 15 global apps. This chart shows the top 15 mobile apps and the percentage of mobile internet users that they reach. Google Maps reaches the most mobile internet users with 54%, equating to over 474 million users. Mobile only social networks Vine, Instagram and Facebook Messenger attract a large portion of mobile internet visitors, with 3%, 12% and 22% respectively.

27/10/2013  |  Full story...

Top 15 fastest growing apps: Global

This chart shows the growth of the top 15 mobile apps between Q1 and Q3 2013. twitter's social networking effort Vine has seen the biggest growth of 2013 with a remarkable 403%, but still only reaches 3% of mobile users, the smallest reach of the top 3 apps. Vine's main competitor Instagram saw 130% growth in 2013, but reaches 109m mobile users. If Vine continues to grow at this rate the gap should close.

Top 15 fastest growing apps: Global. This chart shows the growth of the top 15 mobile apps between Q1 and Q3 2013. twitter's social networking effort Vine has seen the biggest growth of 2013 with a remarkable 403%, but still only reaches 3% of mobile users, the smallest reach of the top 3 apps. Vine's main competitor Instagram saw 130% growth in 2013, but reaches 109m mobile users. If Vine continues to grow at this rate the gap should close.

27/10/2013  |  Full story...

Social media reputation now ‘bigger risk than economy or rivals’ for top execs

Most executives now place reputation above economic trends and competition in terms of risk, following the rise of social media, according to new research.

24/10/2013  |  Full story...

Internet display ad spend up 27% globally

Internet display advertising rose sharply during the second quarter of 2013, rising 27% compared to TV's increase of just 4.2%, according to new research.

22/10/2013  |  Full story...

Global conversion rates on Facebook ads ‘double in just three months’ (infographic)

Facebook ads are performing strongly across all key performance indicators with conversion rates more than doubling during the third quarter of 2013 according to new research.

21/10/2013  |  Full story...

Facebook ads ‘18 times more profitable on iPhone than Android’

Facebook ads are 1,790% more profitable on Apple's iOS than Android, according to new research looking into the social network's mobile ad effectiveness.

18/10/2013  |  Full story...

Digital success now ‘a matter of survival’ for global execs

Over a quarter of executives from around the world believe digital transformation is already a critical factor for their companies long-term survival, according to a new survey.

15/10/2013  |  Full story...

Share of global adspend by medium: 2015

This chart shows the forecast for global adspend in 2015. TV adspend will dwindle slightly, dropping by 05%, from 40% to 39.5%. Online adspend is set to grow the most over the coming three years, increasing by 6.3%. Advertisers will continue to decrease their spend with traditional media and newspapers will see the biggest decrease in adspend by 2015, dropping by 3.8%.

Share of global adspend by medium: 2015. This chart shows the forecast for global adspend in 2015. TV adspend will dwindle slightly, dropping by 05%, from 40% to 39.5%. Online adspend is set to grow the most over the coming three years, increasing by 6.3%. Advertisers will continue to decrease their spend with traditional media and newspapers will see the biggest decrease in adspend by 2015, dropping by 3.8%.

11/10/2013  |  Full story...

Share of global adspend by medium: 2012

In 2012, TV had the highest percentage of global adspend with 40%, while online ads accounted for 18.3%. traditional media such as newspapers and magazines still accounted for a significant portion of adspend with 18.7% and 8.5% respectively, but the report from ZenithOptimedia forecasts that their market share will drop in the coming three years.

Share of global adspend by medium: 2012. In 2012, TV had the highest percentage of global adspend with 40%, while online ads accounted for 18.3%. traditional media such as newspapers and magazines still accounted for a significant portion of adspend with 18.7% and 8.5% respectively, but the report from ZenithOptimedia forecasts that their market share will drop in the coming three years. <br />

11/10/2013  |  Full story...

Global ad trends: Humour and ‘real life’ themes key to mass appeal

As advertisers aim to stand out in today’s fragmented media landscape, advertising is only part of the formula for reaching consumers. Creating a memorable brand identity by resonating with consumers is just as important, and some messages resonate better than others, according to Nielsen’s latest Trust In Advertising report.

07/10/2013  |  Full story...

Global digital ad spend 'to overtake newspapers' by 2015

The amount spent on internet and mobile advertising worldwide is forecast to exceed that spent on newspapers within two years, according to new research.

01/10/2013  |  Full story...

Unilever targets 'low-end' mobile users in emerging markets

Unilever has partnered with mobile marketing firm Brandtone, as the FMCG giant looks to target low-end mobile users in emerging markets including China, India and Indonesia.

Watch this video from Brandtone, featuring Keith Weed, Unilever CMO, explaining the initiative below:

26/09/2013  |  Full story...

Top global apps: Android catching Apple with 35% share

Apple still leads the market with the most revenue from app sales, but Android has grown 10% in the past year, accounting for 35% of all spend, according to new data.

23/09/2013  |  Full story...

Internet audience by region: Unique visitors

This chart shows the growth in unique internet users from March 2012 to March 2013. Asia Pacific grew the most, increasing the number of unique users by 40 million. North America, where users spend the most time online (37.2 hours per month) grew by only 2 million unique users, the smallest amount over the time period. This could be a signifier of saturation of the US online population.

This chart shows the growth in unique internet users from March 2012 to March 2013. Asia Pacific grew the most, increasing the number of unique users by 40 million. North America, where users spend the most time online (37.2 hours per month) grew by only 2 million unique users, the smallest amount over the time period. This could be a signifier of saturation of the US online population.

20/09/2013  |  Full story...

Major ad group pulls out of 'Do Not Track' talks

The Digital Advertising Alliance has pulled out of an international working group looking to determine a global online privacy standard, as the ‘Do Not Track’ cookie monitoring debate rumbles on.

18/09/2013  |  Full story...

Global ecommerce trends: Email marketing dips as tablet shopping takes off

Online retailers have seen email referral traffic drop 37% this year, while the conversion rate slipped 6%, according to new research.

13/09/2013  |  Full story...

Internet publisher Buzzfeed ‘now bigger than Craigslist’

Buzzfeed, the popular social news site behind many virals and ‘top 10’ lists, has started to turn a profit four years after its launch, revealing its traffic numbers in the US are now bigger than both AOL and Craigslist.

06/09/2013  |  Full story...

Automotive ad trends: Rich media outperforms banner ads in car sector (infographic)

With the automotive sector increasingly shifting their ad budgets to digital, new data shows a lift in click through rates, expansion rates and video completion rates.

06/09/2013  |  Full story...

Global smart TV trends: Interactive ad formats boost engagement

Smart TV ads combined with advertising on traditional TV increase the advertising effect of TV campaigns, with nearly a third (31%) of people across the world engage in an action as a result of a Smart TV ad, according to new research.

05/09/2013  |  Full story...

Global consumer relationship trends: How to engage with socially conscious consumers

Consumers are increasingly conscious of buying ethical brands, with social media fast spreading negative publicity that can dent sales. This report and infographic from Nielsen looks how socially conscious consumers have become across 58 countries, and how to engage with them.

04/09/2013  |  Full story...

Digital Intelligence August 2013

Digital Strategy data - Digital Intelligence August 2013

Most social strategies are no longer working. Facebook's filtering of posts has switched the platform to a paid channel, and now investigations in the UK reveal the extent of fake fans. Viral marketing is failing to travel without paid promotion, and although the audiences of YouTube and Facebook look massive, most businesses find real engagement with their content is tiny.

From China to the USA, Russia to South Africa - our strategists have seen the same patterns everywhere this month as we strengthen the digital strategies of global brands. Other stories we've been tracking:

- Path to purchase: New research on how digital impacts sales
- Digital ad budgets: P&G's big switch in the US
- New production tools: Why the DoubleClick tool for publishing rich media ads should cut agency costs

New advanced training courses are now in place for all main digital disciplines, so if your teams need a recap, then simply mail us back.

Read August 2013

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30/08/2013

Facebook reveals global web spying requests

Facebook has revealed the extent of government spying on its social network users, following recent revalations surrounding the US PRISM web monitoring programme.

29/08/2013  |  Full story...

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