Digital Intelligence

Entries from Digital Intelligence tagged with "global"

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The content marketing landscape in 2013 (infographic)

As consumers become more savvy and demanding when it comes to online ads, with content marketing growing in importance as a result. This infographic from Content Amp looks at the key technology suppliers and platforms in content marketing, which covers everything from analytics to content generation and SEO to social.

16/04/2013  |  Full story...

Microsoft shares tumble after PC sales drop

Microsoft's shares fell by 4.44% to $28.94 last week, following reports that the PC market is in decline amid growing demand for smartphone and tablets.

15/04/2013  |  Full story...

Carlsberg launches social media platform in 44 countries

Enterprise software provider Falcon Social has completed the rollout of its social media marketing platform across 44 countries for brewery group, Carlsberg.

11/04/2013  |  Full story...

Mobile search habits: Most common time of day to search via a mobile device

Mobile searches rise throughout the day peaking between 8pm and midnight (22%). Not surprisingly the volume of mobile searches drops during the night, with the lowest amount of activity occuring between midnight and 6am.

Mobile search habits: Most common time of day to search via a mobile device. Mobile searches rise throughout the day peaking between 8pm and midnight (22%). Not surprisingly the volume of mobile searches drops during the night, with the lowest amount of activity occuring between midnight and 6am.

08/04/2013  |  Full story...

Mobile search habits: Most popular mobile searches by sector

Arts and entertainment is the most searched for sector on a mobile device (15%). On the opposite end of the scale, of the 6,000 people surveyed only 1% conducted mobile searches for the home furnishing sector.

Mobile search habits: Most popular mobile searches by sector. Arts and entertainment is the most searched for sector on a mobile device (15%). On the opposite end of the scale, of the 6,000 people surveyed only 1% conducted mobile searches for the home furnishing sector.

08/04/2013  |  Full story...

Android shifts focus on 'engaged' users to attract marketers

Google has adjusted the way it counts an active Android phone user, in a bid to provide developers and marketers with a more accurate measure of its audience.

08/04/2013  |  Full story...

Harlem Shake videos hit 1 billion views

YouTube dance phenomenon The Harlem Shake has generated over one billion video views in just 40 days.

05/04/2013  |  Full story...

Mobile internet trends: 4G subscribers to double by 2014

High speed mobile internet connections will soar over the next 2 years, with 4G LTE mobile broadband subscribers forecast to double in the next two years.

26/03/2013  |  Full story...

Third of digital ads ‘may never be seen’ (Infographic)

Over a third of rich media ads served on a web page are not being seen by the consumer, due to poor visibility on the page, according to new research.

22/03/2013  |  Full story...

Trust ‘key to competing beyond price online’

While consumers love nothing better than a bargain (61%), almost half of global shoppers (49%) surveyed consider the reliability of the retailer to be paramount when making purchase decisions online, according to new research highlighting the importance of trust.

21/03/2013  |  Full story...

What happens in an internet minute? (infographic)

In just one minute, 204 million emails are sent, six million Facebook pages are viewed and 47,000 apps and 1.3 million YouTube clips are downloaded worldwide, according to new research.

20/03/2013  |  Full story...

Simon Cowell heads online for next global music star

Simon Cowell has taken his search for the next musical superstar online, asking artists to take part a new viral singing competition, You Generation.

Watch a video promoting the competition below:

20/03/2013  |  Full story...

Android ‘to overtake iPad tablet market share this year’

The tablet market is set to boom over the next few years, with Android devices poised to overtake Apple as the leading operating system during 2013, according to new research.

14/03/2013  |  Full story...

Consumers ‘prefer apps to mobile websites’… but have very high expectations

The majority of mobile users (85%) favour mobile apps over mobile websites, but they have very high expectations of them, according to new research.

14/03/2013  |  Full story...

Global mobile trends: Fastest growing iOS and Android markets

This chart shows the growth of iOS and Android devices from January 2012 and January 2013. China no longer leads in terms of growth but still grew by 209% over the year. Colombia (278%), Vietnam (266%) and Turkey (247%) saw the highest amounts of growth over the period.

Global mobile trends: Fastest growing iOS and Android markets. This chart shows the growth of iOS and Android devices from January 2012 and January 2013. China no longer leads in terms of growth but still grew by 209% over the year. Colombia (278%), Vietnam (266%) and Turkey (247%) saw the highest amounts of growth over the period.

13/03/2013  |  Full story...

Countries with the most iOS and Android devices

The US and China have more than 5 times the active installed users than that of the UK, the world's third largest market. iOS and Android device adoption is also very high for both China and the US, China added 150 million devices to its base between January 2012 and January 2013, while the US added 55 million.

Countries with the most iOS and Android devices. The US and China have more than 5 times the active installed users than that of the UK, the world's third largest market. iOS and Android device adoption is also very high for both China and the US, China added 150 million devices to its base between January 2012 and January 2013, while the US added 55 million.

13/03/2013  |  Full story...

Mobile users ‘getting used to ads’

Nearly 3 in 5 (59%) mobile users are now as comfortable with mobile advertising as they are with TV or online advertising, according to new research.

11/03/2013  |  Full story...

Global mobile trends: How consumers pay for mobile use

Payment options continue to expand as mobile access becomes globally more widespread, and consumers in most markets prefer pre-paid plans over contracted service, according to an analysis by Nielsen. In fact, the U.S. is one of the few markets where contract plans are more prevalent.

28/02/2013  |  Full story...

Digital Intelligence February 2013

Digital Strategy data - Digital Intelligence February 2013

This month we see the growing global tide of smartphone adoption shift to the East as for the first time the number of Chinese users is due to overtake US users. And with rapidly increasing smartphone adoption the volume of mobile video and mobile video advertising consumed on-the-go grows.

The rise of the smartphone has also had an impact on Google's Paid Search offering which this month was updated to offer 'Enhanced campaigns' - allowing marketers to target by situation and context (related to mobile devices) for the first time.

Evidence that high street retailers can no longer afford not to offer fully integrated, multi-channel offering came to light this month with John Lewis planning to cut in-store staff to focus on online channels and Marks & Spencer launching a 'Digital Lab' to become more 'omni-channel'.

Google begins first public trial of its augmented reality googles, Google Glass. And rumours abound that Apple is working on an 'iWatch'.

And the Superbowl blackout provides an opportunity for quick-witted marketers to capitalise with clever Twitter messages.

Read February 2013

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28/02/2013

Real time bidding trends: Mobile spend set to rise (infographic)

With real time bidding on the rise, this new infographic from the Rubicon Project provides an overview of the European market for mobile real-time bidding (RTB).

27/02/2013  |  Full story...

How the internet affects new product purchase decisions

The Internet is an important influence on consumers interested in buying new products, especially across Electronics and appliances, according to new research. The data, from Nielsen, found that the internet had a stong influence on purchases in categories like electronics (81%), appliances (77%), books (70%) and music (69%).

26/02/2013  |  Full story...

4G ‘to account for 30% of operator revenues by 2017’

4G LTE revenues are set to grow rapidly, reaching more than $340 billion by 2017 globally, compared to just over $75 billion this year, according to a new report. The study, from Juniper Research, indicates that this figure will represent approximately 31% of total service revenues from all mobile services of all generations (2G/3G/4G) at that time, and reflects the continued success of LTE in serving higher value subscribers.

14/02/2013  |  Full story...

Global ad spend change by sector 2011-2012

This chart shows the growth in percentage of ad spend by sector. Telecommunications saw the largest growth since 2011 (6.6%). Both Durables and the Healthcare sector reported decreases in ad spend for 2012 with-3.5% and -0.4%.

Global ad spend change by sector 2011-2012. This chart shows the growth in percentage of ad spend by sector. Telecommunications saw the largest growth since 2011 (6.6%). Both Durables and the Healthcare sector reported decreases in ad spend for 2012 with-3.5% and -0.4%.

13/02/2013  |  Full story...

Global ad spend by sector for Q3 2012

This chart shows the ad spend market share for 11 sectors. FMCG ad spend contributed to over a quarter of all ad dollars spent over the analysed period (25.1%). The sector with the lowest overall share was clothing and accesories with 3.3%.

Global ad spend by sector for Q3 2012. This chart shows the ad spend market share for 11 sectors. FMCG ad spend contributed to over a quarter of all ad dollars spent over the analysed period (25.1%). The sector with the lowest overall share was clothing and accesories with 3.3%.

13/02/2013  |  Full story...

LinkedIn profits smash forecasts- 200m users push shares up 10%

LinkedIn has surpassed 200m registered users, announcing profits more than double what market analysts were expecting.

11/02/2013  |  Full story...

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