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Entries from Digital Intelligence tagged with "global"

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Email marketing trends: 70% of “this is spam” complaints stem from legitimate campaigns, not bots

Marketers account for a startling 70 percent of “this is spam” complaints and 60 percent of all spam traps hits- much higher than complaints from bots, according to new research. The global study, from Return Path found that marketers’ inbox placement rates are continuing to decline.

05/12/2012  |  Full story...

Top smartphone operating systems worldwide

Google's Android mobile operating system made up 75% of the global smartphone market i the third quarter of 2012, far ahead of Apple's 14.9%. Nokia's Symbian platform and Research in Motion's Blackberry mobile OS fell 77% and 35% respectiveley.

Top smartphone operating systems worldwide. Google's Android mobile operating system made up 75% of the global smartphone market i the third quarter of 2012, far ahead of Apple's 14.9%. Nokia's Symbian platform and Research in Motion's Blackberry mobile OS fell 77% and 35% respectiveley.

02/12/2012  |  Full story...

Global mobile shopping trends (infographic)

Christmas could come early for retailers with an effective mobile strategy, according to this infographic from Say Media looking at mobile shopping trends.

29/11/2012  |  Full story...

Digital Intelligence November 2012

Digital Strategy data - Digital Intelligence November 2012

As we come towards the end of 2012, research shows that this year really has been the year of the smartphone. According to Gartner, global sales have risen 47% year-on-year, much to the benefit of Samsung and the Android platform primarily. But Apple has still managed to capture more of the investment in mobile advertising. Indeed, mobile advertising is looking increasingly attractive as research shows that viewer ad recall is much higher on the handheld device than on TV or the web. A great benefit as more consumer start to research and purchase physical goods through the mobile channel.

And as the developed world equip themselves with the latest devices for the poorer developing markets Google is starting to offer a simple Free Zone mobile service to capture the 'next billion' Internet users.

It also looks like Facebook has weathered the potential storm of its third stage of share sales with a rising stock and increasingly healthy looking business as the year draws to an end.

Read November 2012

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29/11/2012

Viral video marketing case studies – the best virals of 2012

2012 was another great year for viral video marketing case studies. As online ads get smarter and more engaging, viral marketing briefs are becoming the toughest that any creative agency can receive. For a viral to really travel it needs the combination of a brilliant creative idea, the right timing for its audience and the right seeding. That’s why we collated together 25 of our favourite viral marketing case studies from 2012 which clearly checked all the boxes. Grab a coffee, leave the browser open, sit back, relax, and enjoy…

27/11/2012  |  Full story...

Top 20 social networks in the world in 2012 (infographic)

As Facebook passes the billion users mark, this infographic from Silverpop looks at the top 20 social networks in the world, and charts the growth of the medium of the past decade. Facebook and Twitter are the big hitters with one billion and 500 million users respectivley, They are followed by Google+ and the big networks in China, Weibo and RenRen. The rest of the top 10 is filled by LinkedIn, Badoo, Instagram, Yelp and Tumblr.

26/11/2012  |  Full story...

Video virals of the year: ‘Kony 2012’ helps raise $26m after YouTube campaign

As 2012 comes to a close, we look back at some of the biggest online video virals of the year. This week, we look at the hugely successful (and rather controversial) ‘Kony 2012’ campaign, that raised a huge amount of awareness about the plight of children caught up in Uganda’s conflict.

23/11/2012  |  Full story...

Mobile shopping trends: 88% of global users engage in content and commerce

The way people consume media and shop on their mobile phones is changing rapidly on a global scale, with significant increases in mobile banking, research and the purchase of ‘real’ goods, according to a new study.

21/11/2012  |  Full story...

Global mobile trends: Apple beating Samsung in mobile ad battle

Apple has widened its lead over Samsung in terms of global ad impressions, despite the growing popularity of the Korean manufacturer’s devices, according to a new report.

20/11/2012  |  Full story...

Global mobile trends 2012: Smartphone sales up 47% as feature phones dip 3%

Samsung has extended its lead over Apple’s iPhone in the global smartphone market, while Android now accounts for a massive 72% chunk of the smartphone OS market, according to new data. The research, from Gartner, found that worldwide sales of mobile phones to end users reached almost 428 million units in the third quarter of 2012, a 3.1% decline from the third quarter of 2011.

15/11/2012  |  Full story...

Global online ad revenue to reach $143bn by 2017: US, China and UK lead the way

Global online advertising revenues will reach $143 billion in 2017, with the US still leading the market, with China catching fast, according to a new report. The Online Advertising Forecasts report, from Digital TV Research, estimates that the 2017 total is more than double the $66 billion recorded in 2010 and considerably up from the $92 billion predicted for 2012.

15/11/2012  |  Full story...

How does Google make $100m in search ads each day? (Infographic)

Google makes $100m per day on search advertising, at least, that is what Wordstream tells us according to this infographic. Where does that money come from? Which industries make Google the most money? This infographic from Wordstream shows us where the money is coming from: finance, travel and jobs play a big role.

12/11/2012  |  Full story...

Samsung Galaxy S3 beats iPhone 4S as best selling smartphone

Samsung's Galaxy S3 has outsold Apple's iPhone 4S for the first time, becoming the world's best-selling smartphone during the third quarter of this year, according to new data. Research firm Strategy Analytics reports that Samsung sold 18 million models, compared with Apple's 16.2 million sales, in the third quarter of 2012. However, Apple's new iPhone 5 is widely expected to reclaim the top sales spot.

09/11/2012  |  Full story...

Microsoft ditches Windows Live Messenger for Skype

In a controversial move, Microsoft is set to close down its free iconic instant messenger service Windows Live Messenger, replacing it with Skype, the video chat service it bought in May last year. Windows Live Messenger was first released as MSN Messenger back in 1999, and is still behind only Yahoo! Messenger in the global IM market. However, Windows Live Messenger’s audience shrank by 48% last year, according to internet analysis firm Comscore. Windows Live Messenger is used by over 330 million people but Skype has over 600 million users.

08/11/2012  |  Full story...

Global mobile trends- Android now on 3 in 4 smartphones

Google’s Android mobile operating system made up 75% of the global smartphone market in the third quarter of 2012, far ahead of Apple's 14.9%, according to new data. The study from market analysis firm IDC attributed the jump in market share to the faltering market reach for Nokia’s Symbian platform and Research In Motion’s Blackberry mobile OS. According to the study Google Android smartphone shipments increased by 91.5% during Q3 2012.

05/11/2012  |  Full story...

Sky, Tesco and TalkTalk the biggest RTB spenders in the UK

AT&T, American Express & Toyota are top global real-time-bid spenders, while BSkyB, Tesco and TalkTalk the biggest spenders in the UK, according to new data. Digital advertising technology company Rubicon Project has launched its quarterly global Marketplace Report.

31/10/2012  |  Full story...

Amazon posts first loss in years after Living Social buy

Amazon has reported third quarter results below expectations, including a large loss related to its stake in online coupon business, LivingSocial. Despite a 27% increase in Q3 sales Amazon the company's investment programme cancelled out US$13.8 billion of sales. Amazon posted a loss of US$274 million, down from earnings of US$63 million a year earlier.

29/10/2012  |  Full story...

Global ad spend 2012: Web grows faster than all other media

The Internet was the fastest growing medium in terms of adspend during the first half of 2012, according to new data from Nielsen. Advertising is on the rise around the globe and across nearly all media types, according to Nielsen’s Global AdView Pulse report.

24/10/2012  |  Full story...

Social media's influence on purchase decisions

The influence of social media on purchase decisions increased across all but one of the regions surveyed in 20122. the global average has risen by 3% since 2010. The region that saw the biggest increase was 'Middle East and Africa' with 10%. Social media's influence dropped by 5% in Latin America (the only region that reported a decrease).

Social media's influence on purchase decisions. The influence of social media on purchase decisions increased across all but one of the regions surveyed in 20122. the global average has risen by 3% since 2010. The region that saw the biggest increase was 'Middle East and Africa' with 10%. Social media's influence dropped by 5% in Latin America (the only region that reported a decrease).

18/10/2012  |  Full story...

Global online grocery shopper's browsing habits

This chart shows the global averages of online browsing behaviour by grocery shoppers. The most popular daily behaviours include conducting research (37%) and providing feedback about a grocery category via social media (33%). 48% of respondents are likely to purchase a product once a month rather than daily, making it the most popular monthly activity, and the least popular daily activity.

Global online grocery shopper's browsing habits. This chart shows the global averages of online browsing behaviour by grocery shoppers. The most popular daily behaviours include conducting research (37%) and providing feedback about a grocery category via social media (33%). 48% of respondents are likely to purchase a product once a month rather than daily, making it the most popular monthly activity, and the least popular daily activity.<br />

18/10/2012  |  Full story...

Mobile ad trends: Apple strikes back

The launch of Apple’s IOS 6 and iPhone 5 has halted Android’s gains for total number of global ad impressions, according to new data. The findings, from Velti’s monthly “State of Mobile Advertising” report for September indicate that in a single month Apple has retaken the five percent of ad share taken by Android since June and the company now owns 62 percent of all ad impressions compared to Android’s 38 percent.

17/10/2012  |  Full story...

Paid search marketing trends: Sponsored search adspend up 24% globally

Paid search budgets are on the rise globally, up 24% on last year on average, according to a new report. The Kenshoo Global Search Advertising Trends report examines the performance of paid search ads by analysing aggregate campaign data across search engines including Google, Yahoo!, Bing, Baidu, and Yahoo! Japan based on more than $3 billion in annual paid search budgets managed through Kenshoo.

12/10/2012  |  Full story...

Email marketing trends: Timing is critical

The arrival time of email campaigns affects performance, with 80% of marketers seeing an uplift in open rates at and response at a particular time of day, according to new research. The survey highlights how the ability to control when an email marketing campaign reaches the recipients' inboxes can affect engagement and revenue.

10/10/2012  |  Full story...

Facebook hits 1bn users- top regional audiences revealed

Facebook has surpassed 1 billion users for the first time, as the newly-listed social networking giant looks to expand its global reach and ad revenues. The passing of the milestone was announced by founder Mark Zuckerberg on US television on Thursday. The company said that those billion users were to date responsible for 1.13 trillion "likes", 219 billion photos and 17 billion location check-ins.

To celebrate passing the 1bn mark, Facebook created this ad:

05/10/2012  |  Full story...

Google overtakes Microsoft as second biggest tech firm

Google has overtaken Microsoft in terms of share value, and leaving the internet giant trailing only Apple as the second wealthiest tech firm in the world. Google’s shares surged this week, increasing by nearly 1%, taking its market capitalisation to £154.1bn ($249.1bn). The rise pushed Microsoft into third place, with a market worth of £152.9bn ($247.2bn). But both companies remain far behind Apple, which is worth an astonishing £382bn ($618bn).

03/10/2012  |  Full story...

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