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Entries from Digital Intelligence tagged with "global"

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Paid search marketing trends: Sponsored search adspend up 24% globally

Paid search budgets are on the rise globally, up 24% on last year on average, according to a new report. The Kenshoo Global Search Advertising Trends report examines the performance of paid search ads by analysing aggregate campaign data across search engines including Google, Yahoo!, Bing, Baidu, and Yahoo! Japan based on more than $3 billion in annual paid search budgets managed through Kenshoo.

12/10/2012  |  Full story...

Email marketing trends: Timing is critical

The arrival time of email campaigns affects performance, with 80% of marketers seeing an uplift in open rates at and response at a particular time of day, according to new research. The survey highlights how the ability to control when an email marketing campaign reaches the recipients' inboxes can affect engagement and revenue.

10/10/2012  |  Full story...

Facebook hits 1bn users- top regional audiences revealed

Facebook has surpassed 1 billion users for the first time, as the newly-listed social networking giant looks to expand its global reach and ad revenues. The passing of the milestone was announced by founder Mark Zuckerberg on US television on Thursday. The company said that those billion users were to date responsible for 1.13 trillion "likes", 219 billion photos and 17 billion location check-ins.

To celebrate passing the 1bn mark, Facebook created this ad:

05/10/2012  |  Full story...

Google overtakes Microsoft as second biggest tech firm

Google has overtaken Microsoft in terms of share value, and leaving the internet giant trailing only Apple as the second wealthiest tech firm in the world. Google’s shares surged this week, increasing by nearly 1%, taking its market capitalisation to £154.1bn ($249.1bn). The rise pushed Microsoft into third place, with a market worth of £152.9bn ($247.2bn). But both companies remain far behind Apple, which is worth an astonishing £382bn ($618bn).

03/10/2012  |  Full story...

Shopper intention to buy food and drink online grows 44%- global survey

Online shopping for food and beverages is on the rise, with 61% of global online consumers using the web to research their grocery shopping, with 44% intending to spend more online during the past 2 years, according to a study. The research, from Nielsen, looked into consumers intent to buy food and beverages online. It found that more than one-quarter (26%) of global respondents reporting they planned to purchase food and beverage products by way of a device with Internet access, such as a computer, mobile phone or tablet, in the next three to six months.

01/10/2012  |  Full story...

Digital Intelligence September 2012

Digital Strategy data - Digital Intelligence September 2012

Apple's high-profile iPhone 5 launch was marred by problems with its mapping technology and a hactivist leak of 1 million Apple IDs. Despite negative press, Apple once again broke records, selling 7m handsets over the opening weekend alone- evidence of the growing importance of smartphones in the consumer journey, and hinting that the market is becoming a 2 horse race between Apple and Google.

September was also a big month for Twitter, as it expanded its ad targeting offering, put restrictions on its use of APIs, revamped its profile page design to allow Facebook-style header photos and proved to be more successful than Facebook in its ability to generate mobile ad revenues.

In an eye-opening report, Gartner revealed that marketers are increasingly trying to game the social media system by paying for positive reviews.

This month also saw video ads entering the print world, with Marie Claire's media first of incorporating video into the printed magazine.

After years on the sidelines in digital, it seems grocery ecommerce looks like it has a bright future, with consumers willing to try it, but etailers need to minimise the abandoned shopper baskets.

Read September 2012

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01/10/2012

Facebook ‘could capture 50% of global search market in just a few years’

As social media and search converge, Facebook is in a unique position to rival Google's dominance in the coming years. A new survey reveals that Mark Zuckerberg's plans to mix social with search could give Google a run for their (advertising) money. Zuckerberg has made it clear that Facebook has every intention of giving Google a run for its money by marrying social networking with one of the most valuable areas of the technology industry: Search. The Search market represents a “big opportunity” that Facebook is uniquely positioned to address, said Zuckerberg at a tech industry conference in San Francisco earlier this week.

17/09/2012  |  Full story...

Email marketing trends- top sectors revealed

Charity organisations get the highest open rates for emails, while education and retail sectors get the lowest impact in the inbox, according to a new global study. In its 2012 Email Marketing Metrics Benchmark Study, digital marketing technology provider Silverpop looked at email messages sent by 1,124 brands during 2011 and the first quarter of 2012.

10/09/2012  |  Full story...

Smartphone wars- Apple and Google to own 80% share of global market by 2016

Apple and Google will dominate the smartphone market in coming years, accounting nearly 80% share of the smartphone market by 2016, according to a new report. The research, from IHS iSuppli Wireless Communications, said that Nokia's Symbian operating system will be practically nonexistent by next year as a result of the smartphone merger between the Finnish giant and Microsoft.

10/09/2012  |  Full story...

Swedish web users ‘are most savvy’, says inventor of the web

Sweden tops the list of most savvy web users in the world, with the US and UK following behind, according to a new survey launched by Internet inventor Sir Tim Berners-Lee charity foundation. The study, compiled by Sir Tim Berners-Lee's World Wide Web Foundation, ranked both the social and political impact of the web.

06/09/2012  |  Full story...

How connectivity influences global shopping

Connected devices have become a way of life for many, but shoppers are digitally engaged to varying degrees depending on the products they buy, according to new research from Nielsen. While e-commerce activity for some consumer packaged goods (CPG) products — especially perishable categories where freshness counts — may not be as transformative as other non-CPG industries — such as books, music and travel — online grocery purchasing power is growing.

04/09/2012  |  Full story...

FileSonic taken offline in piracy clampdown

FileSonic has become the latest cyberlocker service to go offline, following a renewed clampdown on internet piracy. The service used to be one of the most popular file-sharing sites, but had restricted its members' ability to access other's uploads after the Megaupload arrests.

04/09/2012  |  Full story...

Top 10 smartphones worldwide

Samsung lead the way in 2012, with the largest increase (5%) in market share betwee Q2 2011 and Q2 2012. Manufacturers such as Apple and ZTE made significant increases over the measurement period. The previously popular brand Nokia suffered the biggest dip in market share with a 3% decrease.

Top 10 smartphones worldwide. Samsung lead the way in 2012, with the largest increase (5%) in market share betwee Q2 2011 and Q2 2012. Manufacturers such as Apple and ZTE made significant increases over the measurement period. The previously popular brand Nokia suffered the biggest dip in market share with a 3% decrease.

03/09/2012  |  Full story...

Pirate Bay founder arrested

Gottfrid Svartholm, founder of filesharing site The Pirate Bay, has been arrested in Phnom Penh, Cambodia. Svartholm was arrested on Thursday (August 30). He was sentenced to a year in jail with his fellow Pirate Bay founders, but has been on the run after failing to return to Sweden and serve his jail term.

03/09/2012  |  Full story...

Rising prices ‘greatest factor in grocery purchase decisions’

Rising food prices are having the greatest impact on global consumer’s choice of grocery purchases, with more than half (52%) stating higher prices are a major influence, according to new research. The Nielsen global online survey found that 85% of respondents attributed rising food prices as the main factor influencing their buying behaviour.

30/08/2012  |  Full story...

Subscriptions ‘to drive 15% global growth in digital music’

The global digital music market is expected to grow at 15 percent annually, reaching nearly USD$22.5 billion by 2017, according to global analyst firm, Ovum. Revenue is being boosted by subscription services, predicted to show a strong compound annual growth rate (CAGR) of 46 percent, much of it on the back of bundling partnerships with service providers.

30/08/2012  |  Full story...

8 rising social networks around the world: Niche sites on the up

While Facebook, Twitter and LinkedIn dominate the global scene, niche social networks have massively increased their market share of visits to social sites with Instagram and Pinterest emerging as the global winners, according to a new study. The study, from Experian, highlights the growth of Instagram and Pinterest between July 2011 and July 2012 in terms of their share of visits to All Sites by country.

23/08/2012  |  Full story...

Global music trends- Streaming leads growth as physical sales drop 12%

Music streaming services such as Spotify, Deezer are leading driving much of its sales growth during this year, according to new research. The Global Music Forecast issued by Strategy Analytics found that digital music revenue worldwide will pass the £5 billion mark this year. The on-demand services are predicted to generate £696m for the global music industry in 2012 - a rise of 40 per cent.

20/08/2012  |  Full story...

Mobile advertising forecast data – market to triple

The latest mobile advertising forecast data suggests the big boom is yet to come, with the market trippling in side within the next 4 years, Yankee group are forecasting more than $11 billion being invested by brands just in mobile media space, before considering the investment to make websites compatible for mobile phones and tablets. After 10 years of hype, this mobile advertising forecast shows the tipping point is finally being reached. Here’s why…

17/08/2012  |  Full story...

Top 10 smartphones- Samsung extends global lead over Apple and Nokia

Android-based devices are outstripping Apple globally in terms of popularity, with Samsung leading the way, according to new research. The findings, from Gartner’s second quarter 2012 market share data, showed that Samsung shipped 30% more smartphones in the quarter than the same period in 2011, extending its lead over Nokia and Apple.

16/08/2012  |  Full story...

YouTube Case Study: Coca-Cola ‘security camera’ ad gets 5m YouTube views in one month

cscokesecurity.jpg

This heart-warming video from Coca-Cola continues the beverage giant’s ‘Happiness’ brand message, turning the negative perception of security cameras into something much more positive- boosting customers perception of Coke in the process. Historically, Coca-Cola has understood better than most that if you make people feel good while watching your advertising, it rubs off on your brand. The video has racked up over 5.4 million YouTube views and 44,500 ‘likes’.

More on this Case study …
Brand: Coca-Cola | Media: Video, YouTube | Country: Global |Sector: FMCG | Agency: Landia

YouTube case study

11/08/2012  |  Full story...

Europe ad spend growth in 2012

Online ad spend growth showed the most notable growth for Europe with 12.1%. Traditional print media suffered the largest decrease in the region with newspapers and magazines posting -3.6% and -4.4% decrease in spend.

Europe ad spend growth in 2012. Online ad spend growth showed the most notable growth for Europe with 12.1%. Traditional print media suffered the largest decrease in the region with newspapers and magazines posting -3.6% and -4.4% decrease in spend.

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09/08/2012

Asia Pacific ad spend growth in 2012

Television is the only media that decreased in ad spend in the Asia-Pacific region. Cinema ad spend showed the most growth with a 27.1% increase from the previous year.

Asia Pacific ad spend growth in 2012. Television is the only media that decreased in ad spend in the Asia-Pacific region. Cinema ad spend showed the most growth with a 27.1% increase from the previous year.

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08/08/2012

Google Chrome extend leads over Internet Explorer... or does it?

Google Chrome now owns over one third of the browser market globally, extending its lead over Microsoft’s Internet Explorer as more users make the switch. However, conflicting data still puts IE in the lead. The latest statistics from StatCounter gives Chrome a 33.8% share of the global market, representing a gain from 32.8% in June of this year and a much more significant gain from the 22.1% of the global market Chrome had in July of 2011.

08/08/2012  |  Full story...

Latin America ad spend growth in 2012

Cinema ad spend saw the biggest decrease for Latin America with -18%, while ad spend on the internet reported a 31.8% increase from 2011.

Latin America ad spend growth in 2012. Cinema ad spend saw the biggest decrease for Latin America with -18%, while ad spend on the internet reported a 31.8% increase from 2011.

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07/08/2012

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