Digital Intelligence

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More than two out of three Americans that were active online visited Facebook during March 2012, equalling roughly 152 million unique US visitors, according to new research. The findings, from Nielsen, found that internet audiences in Brazil, New Zealand and Italy were even more engaged than in the US, underscoring Facebook’s transcendence of borders around the world – and on the world wide web.

21/05/2012  |  Full story...

Just days before the most anticipated initial public offering in history, new data looks at how powerful the 901 million-member Facebook platform is for big brands looking to expand their global footprint and penetrate emerging markets. The study, from social media analytics provider Socialbakers, found that Kraft had the fastest growing brands globally, with three products (Halls, Trident and Chiclets) in the top 5 movers.

16/05/2012  |  Full story...

In the digitally advanced markets, social is moving ahead of directories as the main way small businesses get new customers. Latest research in the UK shows the scale of the channel shift, with more than a third of small firms are using Facebook for marketing (vs 27% using local directories). Twitter is also playing a growing role, with around a sixth of firms claiming they actively use it to recruit customers. The newness of social channels for small firms is under-researched in most countries, but findings from the UK could be indicative for other digitally advanced markets.

16/05/2012  |  Full story...

Samsung leads the way as the top smartphone seller in the world, followed by Apple, according to new research. The data, from research firm IDC, indicates that Samsung sold 42.2 million smartphones worldwide during the first quarter of 2012, earning it a 29.1% market share. Apple sold 35.1 million iPhones, helping it to secure a 24.2% market share.

04/05/2012  |  Full story...

The Asia-Pacific region is the best place for broadband, with the US and Europe training behind, according to new research. According to Akamai's State of the internet report, 69 of the top 100 cities were placed in the Asia-Pacific region, followed by 24 cities in the United States and seven in Europe.

03/05/2012  |  Full story...

iPads and other tablets will be most users’ preferred device by 2016, with sales expected to reach 375 million, according to Forrester. Forrester analyst Frank Gillett made the claim in a blog post, adding that the company will be sharing the prediction in an upcoming report, “Tablets Will Rule the Future Personal Computing Landscape.” The company attributed the growth to big screens, daylong battery life, always-on capabilities and superior mobility.

26/04/2012  |  Full story...

There is a growing demand for location-based mobile services worldwide, with the likes of check-ins and mobile maps being the most demanded features for technology on the move, according to new research. The ‘Mobile Life‘ report from TNS, concludes that almost two-thirds of mobile users that don’t have location-based features would like to start using the feature, showing that there is huge untapped potential these services.

Watch a video outlining the results here:

25/04/2012  |  Full story...

More than half of all video ads worldwide came from either the UK, Germany, Denmark, Sweden, Italy or Switzerland, according to this new infographic.

25/04/2012  |  Full story...

$4.4bn is what the online film industry will be worth within five years. Online movie audience data has been trending upwards steeply and now Global Industry Analysts are forecasting a boom in paid subscriptions and paid downloads. Here’s why…

13/04/2012  |  Full story...

The Associated Press has launched AP Video Hub, a global online video news platform, in a bid to attract online news publishers and portals to its services. The beta launch forms part of a new strategy at the global news agency, as it looks to branch out from its broadcast-centric business to cater for the growing number of online publishers. The new platform delivers video news from AP’s journalists in the field to digital customers’ desktops.

12/04/2012  |  Full story...

Attitudes to user-generated content differ around the world, with Latin America leading the world for ‘citizen journalism’, according to new research. 47% of internet users in Brazil and 44% in Argentina read UGC on newspaper websites, compared to only 35% in the UK and 26% in Germany, according to the study from Kantar Media.

11/04/2012  |  Full story...

The number of emails reaching the inbox is rapidly decreasing and consequently, email marketers are continuing to pour money down the drain, according to a new report. The study, from email certification firm Return Path, shows that in the EMEA region (Europe, Middle East and Africa) 15% of email never reached the inbox while in the UK, the figure was higher at 17%.

21/03/2012  |  Full story...

By 2014, personal online cloud services will take over from the personal computer as consumers download and use services on cloud-based systems on a variety of products, including smartphones and tablets, according to a new report. The research, from Gartner, looks at the $2.2 trillion dollar consumer digital devices, services and content market.

15/03/2012  |  Full story...

Amongst other recent Olympic venues, London ranks 4th globally in terms of its digital infrastructure (transport, buildings and IT), according to a new study.

13/03/2012  |  Full story...

Billed as a 'Halal Facebook', a new social network for the global Muslim community is being prepared for launch during Ramadan in July. 'Salamworld' is being designed as a cleaner and more filtered version of Facebook, and will be available in eight different languages at launch.

09/03/2012  |  Full story...

Microsoft’s Azure cloud service went down this week, taking out the UK government's CloudStore and disrupting many businesses in the process. The failure "appears" to have been triggered by extra day in the leap year, according to Microsoft. The disruption to Microsoft's Windows Azure cloud computing service, lasted for up to 23 hours and affected customers around the world.

02/03/2012  |  Full story...

100 organisations have registered to get involved in ICANN’s plan to expand net domains beyond the likes of .com and .edu. The expansion concerns generic top-level domains, or GTLDs. ICANN (the Internet Corporation for Assigned Names and Numbers) spent years putting the new programme together so the internet could have web and email addresses ending in .paris, .canon, .hotel, and many others.

16/02/2012  |  Full story...

Online ad technology provider MediaMind has partnered with Unicast and Eyewonder to launch a new service aimed at publishers looking to boost their online ad revenues. The new ‘MediaMind Global Publisher Unit’ gives publishers access to additional resources and services worldwide to bolster their rich media offering. The Global Publisher Unit provides access to new technologies such as dynamic creative optimization, mobile and in-stream video.

16/02/2012  |  Full story...

The number of web-connected devices will grow more than fourfold by 2020, reaching 50 billion in total, according to new report. The forecast, from networking giant Cisco, also asserts that there will be more than 7 billion mobile devices globally by 2015, and that a greater use of video will mean total internet traffic will more than quadruple by 2014.

06/02/2012  |  Full story...

UK online fashion retailer ASOS has assuaged fears of a slowdown, posting a 46% third quarter year-on-year jump in sales, boosted by sales overseas. The increase was mainly driven by international sales, up 93% in the final three months of 2011, while the 10 per cent rise in UK sales was still ahead of market expectations of 5%. The FTSE AIM company’s revenues rose 45% year-on-year to £150.5 million, while its retail gross margins increased 3%.

20/01/2012  |  Full story...

From the first tradeshows to the birth of smartphones, there have been many innovations that profoundly influenced the way businesses reach, engage and educate buyers. This infographic from Eloqua and creative agency JESS3 spotlights 26 disruptive innovations that have re-shaped B2B marketing, tying them to specific milestones. The research has been used to promote the firm’s latest product — Eloqua Engage for iPad — a product in which four "disruptions" (email, tablets, marketing automation and revenue performance management) converge.

17/01/2012  |  Full story...

Internet body ICANN is to continue with plans to expand the number of possible website addresses despite criticism from industry and concerns from some law enforcement groups. ICANN’s goal is to allow more innovation in website addresses and to open the space to the non-Latin alphabets. It has pledged a quick take-down for trademark violators under the new system. The body decides who gets to manage .com, .net and other domains to the right of the period in a URL.

06/01/2012  |  Full story...

Social networking was the most popular online activity of 2011, with Israel leading the way for user engagement, according to new global data. The study, from comScore, found social networking accounted for nearly one in every five minutes spent online globally in October 2011, ranking as the most engaging online activity worldwide.

03/01/2012  |  Full story...

Viewers of YouTube logged more than 1 trillion playbacks on the online video site in 2011, according to new figures from owner Google. The news comes as the video sharing site unvieled the most popular videos of the year. The staggering figure amounts to 140 views for every person on the planet, Google said.

22/12/2011  |  Full story...

The internet will be the biggest contributor of new ad dollars to the global market, accounting for 52.9% of the growth in total expenditure until 2014, according to new research. The data, from ZenithOptimedia, found paid search will take the largest share of online adspend during that period, contributing 25.6%, followed by display at 22.6%, with classified at a much lower 4.7%.

21/12/2011  |  Full story...