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Entries from Digital Intelligence tagged with "global"

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Mobile music sales to reach $5.5bn by 2015

Music consumed on mobile handsets will generate $5.5 billion annually in 2015, a rise of $3.1 billion from 2010, but piracy will still hamper its growth, according to a new report. The report finds that mobile music is becoming an increasingly important part of the digital music sector, which is propping up a failing industry hit by over a decade of widespread online piracy.

Since the popularisation of P2P file sharing at the end of the last century, the music industry’s sales have gone into free fall, as consumers rejected the physical distribution of music in favour of easier, but illegal means of acquiring it. The industry response was initially slow, but legal digital distribution services, such as Apple’s iTunes are now blossoming, and mobile handsets are increasingly becoming the key platform for them.

23/02/2011

23/02/2011  |  Full story...

Mobile augmented reality on rise as top brands get virtual

An increasing number of leading brands, retailers and mobile vendors are investing in mobile augmented reality (AR) applications and services, with global revenues expected to approach $1.5 bn by 2015, according to a new report.

The new report from Juniper Research has found that the installed base of AR capable smartphones had increased from 8 million in 2009 to more than 100 million in 2010, while at the same time, AR apps – initially the preserve of smaller development companies and/or researchers at technological institutes – were now increasingly created/facilitated by the larger players.

07/02/2011

07/02/2011  |  Full story...

Digital Intelligence: Mobile

Digital Strategy data - Digital Intelligence mobile special report

Mobile apps or mobile sites? Mobile social networking, FourSquare or relying on the established Facebook presence to do the job? Mobile ads or mobile gaming? Android, Nokia or iPhone? SMS or ECRM?

... a few of the questions so far this year from marketing teams we're supporting on the digital strategy coaching programmes. That's why we collated this round-up of research and stories we've been following.

In most developed markets smartphones have seduced consumers and shifted expectations. If brands are not available on mobile they lose out: this could be a search in the supermarket, planning the evening out from a cafe, or a supplier web page review on the way to a meeting. With Steve Jobs on leave Apple's innovation will slow; iAds will be matched by competitors, and the first mover advantage of iPads will fade in the flood of tablet alternatives entering the market.

The space has moved so fast that few marketers are creating truly effective integrated mobile strategies. Like social media two years ago, most are still missing the basics and can't forecast the ROI from what their agencies are pitching.

Read Digital Intelligence mobile special report

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21/01/2011

Digital Intelligence: Online video special report

Digital Strategy data - Digital Intelligence online video special report

2010 was the year video mainstreamed on the web in Western Europe, so when YouTube released their top 10 clips, we thought it time to collate some of the video stories from the last year. Together they provide an important reminder of the scale online video has grown to. So as you plan your web strategies for 2011, if video is not already high on the agenda, then be sure to review its potential. Online video can tell stories as powerfully as television, create interaction as strong as games, showcase products as well as an in-store demo, and engage your audiences as deeply as social media.

Read Digital Intelligence online video special report

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20/12/2010

Video: Top 10 YouTube clips of 2010

YouTube has looked back on the year to launch a video of its most watched clips of 2010, including Old Spice, annoying oranges and bed intruders...

15/12/2010  |  Full story...

Digital Intelligence November 2010

Digital Strategy data - Digital Intelligence November 2010

After years of anticipating the mobile web, it seems most marketers are struggling to make it work for them. Latest research here in the UK revealed half of firms don't check their sites on mobiles - and we'd speculate that for those that do the findings can be pretty uncomfortable. Most brands fail to ensure their sites work well on mobile browsers, and fail to give consumers what they're most likely to be looking for on the move. Digital strategies need to play to the consumer's mindset as well as the strengths of the channel, and like the early days of the web, more brands get it wrong than right.

Exceptions include Gap in the US, where this month their Facebook places promotion (10,000 jeans for the first 10,000 consumers to use their mobiles to 'check-in' at their checkouts) was clearly a great route to crowd-sourcing in mobile social spaces, creating 10,000 signposts for other consumers to follow.

Facebook also had us adding more 'fan' badges as their online ad targeting propelled them to take nearly a quarter of US web display ads. For media planners the offer of campaigns with almost no media wastage is intoxicating, and even the British Royal Family are now targetable - embracing Facebook with the launch of their first monarchy page; time to become 'Friends' maybe?

And finally if you're a busy digital exec planning to escape off the grid this Christmas, rest assured you can now check your emails even while climbing Everest - thanks to the Nepalese telco planting the mountain's first 3G base station. You never need be away from email again!

Read November 2010

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22/11/2010

Number of web searches: Top 10 countries

Billions of searches: Worldwide internet searches increased from 90 billion in December 2008 to 131 billion in December 2009, a rise of 46%.

Number of web searches: Top 10 countries. Billions of searches: Worldwide internet searches increased from 90 billion in December 2008 to 131 billion in December 2009, a rise of 46%.

14/11/2010

iPlayer going global: BBC plans to charge overseas viewers

The BBC has announced plans to make its popular iPlayer online video platform available for International users, for a fee. The announcement was made by John Smith, Chief Executive of BBC Worldwide.

Although there has been no official statement as yet from the BBC Trust, Smith has already gone ahead and announced the approved plans in an interview with the Telegraph by stating “Not only will that mean international fans of, for example, Doctor Who can get their fix legitimately, but it has the potential of opening up a new revenue stream for the entire UK production industry.”

10/11/2010

10/11/2010  |  Full story...

Digital Intelligence: Google special report

Digital Strategy data - Digital Intelligence Google special report

The web let anyone publish anything, but Google let people find what they were looking for. The rise and rise of the world’s largest web media business is something we've tracked since testing out the early versions in the late 90s.

As search engines have become the connectors between marketing in any media and people finding what they’re after on the web, getting Google right has become critical for brands and the teams that support them. That’s why in this edition of Digital Intelligence we collated some of the recent stories our team were researching, packaging them into one bite-sized email you could forward on to your colleagues.

Read Digital Intelligence Google special report

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22/10/2010

Top 10 social network audiences worldwide

Russians are the heaviest social networkers worldwide in terms of time spent per user, while Brits hold the fourth spot, according to a new study. The data, from comScore, found that in August 2010, 34.5 million Russian internet users (74.5 percent of the online population) visited at least one social networking site.

With an average of 9.8 hours per visitor during the month, Russians spent more than double the worldwide average of 4.5 hours per visitors on social networks, ranking it #1 among all countries in social networking engagement.

21/10/2010

21/10/2010  |  Full story...

Third of world will be online by end of year- UN report

The number of web users will surpass two billion this year, approaching a third of the world population, but developing countries need to step up access to the vital tool for economic growth, according to a report from a United Nations agency. The International Telecommunication Union (ITU) said that users have doubled in the past five years.

Of 226 million new Internet users this year, 162 million will be from developing countries where growth rates are now higher, the ITU said in a report. The estimated global population is currently 6.9 billion. However, by the end of 2010, 71 percent of the population in developed countries will be online compared with 21 percent of people in developing countries.

21/10/2010

21/10/2010  |  Full story...

British least likely to pay for online content according to new survey

The latest annual Consumers & Convergence global survey from KPMG has found that UK internet users are the least keen to pay for online content.

The study found that 81% of UK internet users would prefer to go elsewhere for content if a frequently used site began to charge. KPMG polled 5,627 respondents from 22 countries and discovered that 43% of people worldwide are willing to pay for access to frequently-used online content. In contrast, only 19% of those in the UK are willing to pay.

26/07/2010

26/07/2010  |  Full story...

Internet audience: Global

Time per person for top 10 parent companies, global, May 10. Internet audience: Global. Time per person for top 10 parent companies, global, May 10.

21/07/2010

PayPal opens up platform to developers

Pay Pal is opening up its online payment platform to developers with a new API tool. The move will make it easier for people to carry out purchases on a variety of devices, such as mobile phones, and via channels such as social networking sites. Scott Thompson, PayPal’s president, made the announcement at the Web 2.0 conference in San Francisco. He said: “I am proud to say in just two weeks, PayPal will be the first global online payment service to open its platform to everyone.

26/10/2009

26/10/2009  |  Full story...

Google rolls out first major UK ad campaign

Google is to launch its "Gone Google" ad campaign globally, promoting its services to audiences in London, Paris, Tokyo, Sydney, and Singapore. Initially launched in the US in August, the campaign promotes the search giant’s growing enterprise business. "Gone Google" refers to the 1.7m businesses that the company claims have embraced its services. The month-long campaign supports its range of Google Apps products for businesses, such as Gmail and Google Docs.

20/10/2009

20/10/2009  |  Full story...

Global adspend forecast to grow in 2010

Global ad expenditure in 2009 will fall further than originally anticipated, according to a new report. Zenith Optimedia forecasts that expenditure would drop 9.9 per cent during the year, compared to its earlier prediction of 8.5 per cent. However, the report said that the figure disguised the fact that the downturn seemed to be bottoming out. The report said that internet was the only medium set to grow in 2009, by 9.2 per cent, with all other media shrinking.

20/10/2009


20/10/2009  |  Full story...

Amazon’s Kindle goes international

Amazon plans to start selling its Kindle reader in over 100 countries and territories on October 19, and the company has already started booking pre-orders for the device on its site. Amazon is selling the Kindle with U.S. & International Wireless to customers in Asia, Africa, Europe, Australia and South America, for $279 for a reader with a 6-inch display and the ability to wirelessly download books and other content globally, the company said.

09/10/2009

09/10/2009  |  Full story...

Google’s Andriod ‘second largest OS for SmartPhones by 2012’

Google Android will be the second most used mobile operating system in the world by 2012, according to a new report. Research group Gartner predicts that Android will overtake Research in Motion’s BlackBerry OS, the iPhone OS and Windows Mobile to capture 14.5% of the smartphone market in three years. Simbian will remain the top OS in world, which runs on most Nokia smartphones, with 39% of the market. This would mark a significant fall from the ner 50% market share it enjoys now.

09/10/2009

09/10/2009  |  Full story...

Global adspend to grow just 1% in 2010- Carat

Media agency Carat expects the global ad industry to not recover until 2011 and has cut its forecasts for global ad spend in 2009. Carat, which is part of Aegis, now expects worldwide ad spend to fall 9.8% this year, down from its previous prediction of 5.8% in March. Advertising is expected to grow by just 1% in 2010. The predictions dampen hopes that the market will bottom out by the end of this year.

06/10/2009

06/10/2009  |  Full story...

20,000 hacked email passwords published

More than 20,000 email passwords, the majority from Microsoft’s Hotmail, have been hacked and posted online, according to a report. Technology blog neowin.net claimed an anonymous user had posted Windows Live Hotmail account details on pastebin.com pastebin.com, a site used by developers to share code, on 1 October. Neowin originally reported that some 10,000 Hotmail accounts were published, but it now says that more over 20,000 accounts have now been compromised. Non-Hotmail passport accounts have been affected too.

06/10/2009

06/10/2009  |  Full story...

Global ad spend drops 5%

Worldwide spending on Internet advertising contracted for the second consecutive quarter, but the situation no longer seems likely to get worse,according to new research.According to research firm IDC, global spending on Internet ads contracted for the second consecutive quarter, by 5.9 percent, coming in at $13.9 billion, which is down from $14.7 billion in the same quarter last year.

13/08/2009  |  Full story...

Digital Intelligence online advertising US and worldwide special report

Digital Strategy data - Digital Intelligence US and worldwide online advertising special edition 2009

Since 2000 I've been tracking the growth of digital advertising in the US, and this edition of Digital Intelligence how the world's largest online ad market is changing, traces recent trends, forecasts and key issues in the world's largest online ad market.

Want more niche briefings?
This Special Report includes over 100 stories, graphs and links, and if you'd like to receive other specialist briefings on topics from social media to Twitter, ecommerce to mobile marketing then simply tell me what you'd like: http://www.digitalstrategyconsulting.com/updatemydetails.

Takeout
The US market is the largest in online advertising by a long way, yet the role of traditional media in the mix hasn't yet been affected to the same scale as in the UK and parts of Scandinavia. It's been fascinating to collate the research because it underscores that whether the advertising climate is strong or in recession, migration to the web is unstoppable. Remember: we're only part of the way to a new balance of marketing, with no slowdown in the pace of change.

Read Digital Intelligence online advertising US and worldwide special report

12/08/2009

Low cost Vs high tech: Mobile demand set to polarise

The mobile handset market is becoming increasingly polarised between low cost handsets for emerging markets and high-end smartphones for developed regions – with the mid-range handset market being squeezed, according to new research. The findings, from Juniper Research, indicates that low-cost handsets and Smartphones will together account for almost 79% of all new mobile phones by 2014, or just over 1 billion units in all. Operators and vendors are preparing to deal with a massive influx of new users from low-income socio-economic groups in developing markets and a rising demand for complex ‘smart’ devices from affluent users in developed markets.

11/08/2009  |  Full story...

Global ad spend to reach $421bn in 2009

Global adspend is on course to reach $421bn (£255bn) during 2009 according to the latest figures from PricewaterhouseCoopers (PwC), writes eMarketer. This represents a 12.1% fall on 2008 when global adspend totalled $479bn (£291bn), according to the firm. PwC expects all advertising sectors to suffer during the year other than video game advertising. However, the firm does predict better times for digital marketing in 2010: both internet advertising (including mobile) and video game advertising are forecast to see five-year compound annual growth of 7.7% and 13.8% respectively. Globally, PwC forecasts that total media spend will rise by 2012.
eMarketer: http://www.emarketer.com, 22/07/2009

22/07/2009  |  Full story...

Advertising spend: Worldwide

Worldwide advertising spending will reach $421 billion in 2009, June 2009

Digital Strategy data - Advertising spend: Worldwide. Worldwide advertising spending will reach $421 billion in 2009, June 2009

22/07/2009

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