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Entries from Digital Intelligence tagged with "global"

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Global ad spend to reach $421bn in 2009

Global adspend is on course to reach $421bn (£255bn) during 2009 according to the latest figures from PricewaterhouseCoopers (PwC), writes eMarketer. This represents a 12.1% fall on 2008 when global adspend totalled $479bn (£291bn), according to the firm. PwC expects all advertising sectors to suffer during the year other than video game advertising. However, the firm does predict better times for digital marketing in 2010: both internet advertising (including mobile) and video game advertising are forecast to see five-year compound annual growth of 7.7% and 13.8% respectively. Globally, PwC forecasts that total media spend will rise by 2012.
eMarketer: http://www.emarketer.com, 22/07/2009

22/07/2009  |  Full story...

Advertising spend: Worldwide

Worldwide advertising spending will reach $421 billion in 2009, June 2009

Digital Strategy data - Advertising spend: Worldwide. Worldwide advertising spending will reach $421 billion in 2009, June 2009

22/07/2009

Advertising spend: North America

Ad spend in North America will decrease by 1.6% from 2009-13, June 2009

Digital Strategy data - Advertising spend - North America, June 2009. Ad spend in North America will decrease by 1.6% from 2009-13, June 2009

22/07/2009

Internet shoppers trust brand websites as much as online consumer opinions

The latest Nielsen Global Online Consumer Survey has found that brand websites are as trusted as online consumer opinions. Recommendations from personal acquaintances are the most trusted form of advertising (with 90% approval) while both online consumer opinions and brand websites share second place (with 70% approval).
Brand sponsorships have seen the highest increase in trust levels since 2007, rising 15% (up from 49% in April 2007 to 64% in April 2009).
The study polled over 25,000 online shoppers across 50 different countries.
Nielsen Online: http://www.nielsen-online.com, 08/07/2009

08/07/2009  |  Full story...

Who do consumers trust?

People having some degree of trust in each form of promotion, worldwide, April 2009

Digital Strategy data - Who do consumers trust. People having some degree of trust in each form of promotion, worldwide, April 2009

08/07/2009

Trust in advertising: Worldwide

Forms of advertising ranked by changes in levels of trust from April 2007-09, April 2009

Digital Strategy data - Trust in advertising - Worldwide. Forms of advertising ranked by changes in levels of trust from April 2007-09, April 2009

08/07/2009

ZenithOptimedia: global online advertising to grow 10% in 2009 against total adspend falls

The latest global adspend forecast from ZenithOptimedia has revised the firm's 2009 prediction from -6.9% to -8.5%. The firm's downgraded figures follow lower than expected results for Q1. Not all markets are in decline, with 25 of the 79 analysed still showing growth. Overall ZenithOptimedia expects mild recovery in 2010, though neither North America nor Western Europe are expected to return to growth until 2011.
Online advertising remains the only sector expected to grow in 2009. The firm anticipates online advertising will increase 10.1% during 2009 (to $56,797m or £34,443m) reaching 15.1% of global adspend by 2011 (from 10.5% in 2008). Newspapers however will continue to decline, falling to 22.7% below their 2007 peak, by 2011.
ZenithOptimedia also expects 2009 to be the year China overtakes the UK as the world's fourth largest ad market, on the back of 5.4% growth. In contrast the firm estimates total advertising spend in the UK will drop by 10.5% during 2009, with a further fall of 1.4% in 2010 before the market recovers in 2011.
ZenithOptimedia: http://www.zenithoptimedia.com, 06/07/2009

06/07/2009  |  Full story...

Worldwide advertising spend forecasts

Global advertising recession 2009, minor recovery in 2010-11, 2007-11

Digital Strategy data - Digital Strategy - Worldwide advertising spend forecasts. Global advertising recession 2009, minor recovery in 2010-11, 2007-11

06/07/2009

Worldwide advertising spend forecasts

Global advertising recession 2009, minor recovery in 2010-11, 2007-11

Digital Strategy data - Advertising spend forecasts - only internet grows. Global advertising recession 2009, minor recovery in 2010-11, 2007-11

06/07/2009

Advertising spend forecasts: only internet grows

Advertising forecasts show only internet advertising continues growing, 2007-2011

Digital Strategy data - Advertising spend forecasts - only internet grows. Advertising forecasts show only internet advertising continues growing, 2007-2011

06/07/2009

Advertising share by medium: Worldwide

Internet ad expenditure set to overtake magazine spend in 2009, 2007-2011

Digital Strategy data - Advertising share by medium - Worldwide. Internet ad expenditure set to overtake magazine spend in 2009, 2007-2011

06/07/2009

Consumer internet behaviour: Worldwide

Monthly internet use: key indicators for web users based on global data, May 2009

Digital Strategy data - Consumer internet behaviour: Worldwide. Monthly internet use: key indicators for web users based on global data, May 2009

30/06/2009

Total internet users: Key markets

Active internet users connected at home, March 2009

Digital Strategy data - Total internet users: Key markets. Active internet users connected at home, March 2009

Source: Nielsen Online, 2009
Nielsen Online: http://www.nielsen-online.com

28/05/2009

Internet behaviour: Global

Monthly internet audience usage, March 2009

Digital Strategy data - 
Internet behaviour: Global. Monthly internet audience usage, March 2009

28/05/2009

Profits up 24% at Amazon

First quarter results for Amazon beat expectations as revenues grew 18% to $4.89bn (£3.33bn), writes The BBC. Profits were up 24% to $177m (£121m) as sales for the firm's new Kindle 2 e-book reader soared. US sales were up 21% during the quarter, with overseas sales growing 15% during the same period. The firm now expects both sales and profits to rise again during the second quarter.
Amazon was recently voted the second most-popular retailer in the UK behind Tesco, in a TNS Worldpanel poll.
From BBC News: http://news.bbc.co.uk, 24/04/2009
Amazon UK: http://www.amazon.co.uk

24/04/2009

Global online adspend to grow 8.6% as total media budgets fall

The latest forecast from ZenithOptimedia predicts that global media spend will decrease by 6.9% during 2009, writes Brand Republic. In particular the firm expects drops of 8.7% in the UK, 8.3% in the US, 5.5% in Germany and 5% in Japan. All forms of media will see cuts except for online which is predicted to grow 8.6% worldwide this year to $54bn (overtaking magazines for the first time). Online's share of global adspend will also grow, from 10.4% in 2008 to 12.1% in 2009, Only television will also increase its share (from 38.1% to 38.6%) though actual spend will fall 5.5% to $173bn.
The firm now expects positive growth to return in 2010, with the global spend forecast to rise 1.5%.
From Brand Republic: http://www.brandrepublic.com, 14/04/2009
ZenithOptimedia: http://www.zenithoptimedia.com

14/04/2009

Facebook signs up 200m users

Facebook has added over 50m new users since January 2009, bringing its total membership to over 200m - nearly half of whom are in Europe, writes Brand Republic. Worldwide over 500,000 new users are joining the site every day. According to the figures more than one in four people with internet access visited Facebook in February. Significantly the majority of new users are no longer of student age - during the first quarter the fastest-growing segment of Facebook's US population was aged 26 to 44. Data from comScore also shows that Facebook accounts for one third of all social networking in Europe. In February 2009 Facebook accounted for 4.1% of all minutes spent online in Europe, up from 1.1% in the year before. The site's largest European audience is in the UK with 22.7m visitors (up 75% year-on-year).
According to Silicon Alley Insider, if Facebook were a country, it would come fifth in the world after China, India, the US and Indonesia.
From Brand Republic: http://www.brandrepublic.com, 09/04/2009
Facebook: http://www.facebook.com

09/04/2009

Total internet users: Key markets (December 2008)

Active internet users connected at home (m)

Digital Strategy data - Total internet users: Key markets (December 2008). Active internet users connected at home (m)

Source: Nielsen Online, 2009
Nielsen Online: http://www.nielsen-online.com

31/03/2009

Global internet behaviour trends January - February 2009

Key metrics for use of the internet

Digital Strategy data - Global internet behaviour trends January - February 2009. Key metrics for use of the internet

Source: Nielsen Online, 2009
Nielsen Online: http://www.nielsen-online.com

31/03/2009

Three quarters of all global messages are sent by mobile

TNS Global has found that 74% of the world's digital messages were sent via mobile devices in January 2009 - a 15% year-on-year rise. In emerging markets the figure is even more striking, with 9 out of 10 messages being sent via mobiles. Some growth is being driven by mobile-based instant messaging which is now used by 13% of all mobile users (from 8% in 2008) and in particular by 41% of all smartphone users (from 13% in 2008).
Email is also increasingly moving away from the PC- in Japan 40% of all sent emails now come from mobile devices. In North America 69% of those who use email on the phones now access it daily (compared to 43% worldwide).
TNS Global: http://www.tns-us.com, 11/03/2009

11/03/2009

Online communities: "Global" audience

"Member Community" website reach two thirds of web users, 2008

Digital Strategy data - Online communities:

Source: Nielsen Online: http://www.nielsen-online.com

08/03/2009

Online communities: Time spent

Growing share of time spent "Member Community" websites, Jan 2009

Digital Strategy data - Online communities: Time spent. Growing share of time spent

Source: Nielsen Online: http://www.nielsen-online.com

07/03/2009

Global internet behaviour trends October - November 2008

% change October 2008 to November 2008

Digital Strategy data- Global internet behaviour trends October - November 2008. % change October 2008 to November 2008

Source: Nielsen Online, 2009
Nielsen Online: http://www.nielsen-online.com

27/02/2009

Internet racks up 1 billion users worldwide

The world's internet population passed the 1bn user mark in December 2008, according to new data from comScore World Metrix, reports eMarketer. comScore's figure discounts users under the age of 15 and those who go online through internet cafes, mobile phones or PDAs.
In contrast, eMarketer's own estimate does not discount by age or location and puts the world's online audience at 1.172bn. eMarketer's figures also predict that India will eventually overtake Germany, Japan and the US to become the world's second biggest internet country after China.
eMarketer: http://www.emarketer.com, 17/02/2009
comScore: http://www.comscore.com

17/02/2009

Worldwide Active Internet Home Users, October 2008

Worldwide active home users

Digital Strategy data -Worldwide Active Internet Home Users, October 2008. Worldwide active home users

Source: Nielsen/NetRatings
Nielsen Online: http://www.nielsen-online.com

30/01/2009

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