Digital Intelligence

Entries from Digital Intelligence tagged with "global"

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Global trends: Traditional media still dominant as mobile growth slows

Traditional media still dominates worldwide consumption, but mobile is set to account for 26% by 2019 despite slowing growth, according to new research.

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30/05/2017  |  Full story...

Online video trends: 50% of sports fans watching matches on the internet

Online now forms a key part of the sports viewing experience for many sports fans, according to new research from Global Web Index.

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16/05/2017  |  Full story...

Biggest cyber attack yet: 150 countries hit with NHS in chaos

A new email-based ransomware virus has locked up hundreds of thousands of computers in more than 150 countries hitting factories, hospitals, shops and schools worldwide over the weekend.

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15/05/2017  |  Full story...

Rise of mobile ads "contributing to declining viewability levels"

The rise in mobile advertising spend is contributing to a decline in ad viewability levels, with non-viewable ads costing advertisers around £750m, according to new research.

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03/05/2017  |  Full story...

Mobile commerce trends: The smartphone’s rise as an online purchasing device

Smartphones are fast catching PCs as the online purchasing tool of choice around the world, according to new research from Global Web Index.

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24/04/2017  |  Full story...

Mobile commerce trends: The smartphone’srise as an online purchasing device

Smartphones are fast catching PCs as the online purchasing tool of choice around the world, according to new research from Global Web Index.

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24/04/2017  |  Full story...

Global video advertising outperforms desktop display- report

Video viewability showed significant improvement last year so far, increasing from 40% to 58.2%, while the completion rate in view also rose, according to new research.

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31/03/2017  |  Full story...

Coalition for Better Ads: Digital giants and brand unite for ad standards

The Coalition for Better Ads, a consortium of brands and leading digital platforms, has released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising preferences in North American and European markets.

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23/03/2017  |  Full story...

Fake news and advertising: Premium publishers "protect brands from negative effects"

Premium media brands outperform all advertising industry benchmarks against desktop display, video and mobile - with lifts of up to 92% in some instances, according to new research.

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21/03/2017  |  Full story...

Global online ad fraud will cost industry $16.4bn in 2017

The cost of global online ad fraud could reach $16.4bn this year, with advertisers set to lose more than twice as much as previous estimates suggested, according to new research.

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17/03/2017  |  Full story...

Global video ad trends: Mobile devices drive viewership

Mobile devices attract the most video views for advertising video-on-demand (AVOD) services with global distribution, according to new research.

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15/03/2017  |  Full story...

Global digital trends in 2017: Half the world now owns a smartphone

Internet usage grew slightly faster than it did in 2015, while social media users more than doubled in a year, spurred on by mobile, according to a comprehensive global report from We Are Social.


09/02/2017  |  Full story...

Ad blocking goes mobile: 615m devices blocking ads worldwide

Around 615 million devices are now blocking ads across the globe, as more people deploy ad blocking software on their phones too, according to new research.

07/02/2017  |  Full story...

Data becoming indispensable to marketers around the world- report

Data has become an indispensable part of every area of the industry, with 80% of professionals describing it as critical to their marketing and advertising efforts, according to a new global report covering 18 countries.

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01/02/2017  |  Full story...

Global ad tech mergers and acquisitions up $9.6bn last year

The number of global adtech and martech deals completed in 2016 was 412, up by one deal on the previous year, but up $9.6bn in monetary terms, according to new research.

20/01/2017  |  Full story...

Baidu rolls out maps to rest of world with HERE

Search giant Baidu is launching its Maps feature outside of China for the first time, supported by location tech firm HERE.

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17/01/2017  |  Full story...

WEF Global Risks report: Society “not keeping pace with technology”

Economic inequality, societal polarization and intensifying environmental dangers are the top three trends that will shape global developments over the next 10 years, according to the 12th edition of the World Economic Forum’s Global Risks Report, which was published this week.


13/01/2017  |  Full story...

Brands Get Ready: Gen Z Are Growing Up and Ready to Challenge

Generation Z (people aged under 19) has its own distinct behaviours, attitudes and responses to advertising, and brands need to adjust accordingly for this new type of consumer, according to new research.

11/01/2017  |  Full story...

Digital consumers ‘more likely to ditch bad brands’ than high street shoppers

Consumers who prefer to engage brands through digital channels are more likely to swap providers than those that engage with businesses by phone, via the contact centre or in-store, accoridng to new research.

11/01/2017  |  Full story...

Top 50 most purchased brands in the world

Coca-Cola was the most purchased brand in the world during 2016, followed by Colgate and Lifebuoy soap, according to a new study.

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04/01/2017  |  Full story...

Online to replace TV as top ad medium by 2020- report

Online will replace TV as the leading global advertising medium by 2020, according to new research by IHS Markit.

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04/01/2017  |  Full story...

Top Google search trends of 2016: Pokémon Go beats Trump

Google has revealed its UK search engine's top trending terms of the year, with Pokémon Go and iPhone 7 outranking Donald Trump and Prince.

15/12/2016  |  Full story...

1 out of 3 firms “underprepared for digital transformation”

One third (33%) of enterprises globally are underprepared for “digital transformation” – the process of replacing legacy networks and dedicated service platforms with a coherent digital environment that is flexible, cost-effective, and capable of delivering changes rapidly and dynamically.

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07/12/2016  |  Full story...

Top YouTube 2016 Christmas ads: John Lewis wins globally (but Sainsbury's wins Brits’ hearts)

John Lewis’s ‘Buster the Boxer’ Christmas ad tops YouTube’s annual festive leaderboard globally - but Sainsbury’s ‘The Greatest Gift’ was most popular with the British audience, according to league tables revealed today.

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06/12/2016  |  Full story...

Programmatic takes over: Automated ad spend to soar 31% in 2017

The amount of money spent on programmatic advertising will grow faster than all other digital channels next year, and is set to become the the main digital ad trading method by the end of this year, according to new research.

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29/11/2016  |  Full story...

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