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Entries from Digital Intelligence tagged with "google"

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The role of reviews: Google more trusted than trip advisor for star ratings

Over half (57%) of online users trust a 3 - 4 star review, while only 10% trust a 5 star-rating, which Google being the most trusted platform, according to new research.

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07/12/2018  |  Full story...

Disney and Google expand strategic relationship

Google and Disney have announced a new global strategic relationship that will see Disney bring its entire global digital video and display business onto Google Ad Manager, which will serve as its core ad technology platform.

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03/12/2018  |  Full story...

Google boosts high street with stock search tool

Google has teamed up with retail tech start-up NearSt to let shoppers to get information about specific product availability at shops nearby.

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20/11/2018  |  Full story...

Google forced to drop pre-loaded apps on Android

Google has announced that smartphone manufacturers will no longer have free access to its popular apps on Android, such as Chrome and Google Search, following an antitrust fine earlier this year.

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19/10/2018  |  Full story...

Search trends: Google now wants brands to get niche-specific

Brands’ organic search strategies on Google should now be tightly tailored to the niche they operate in, from ‘weight loss’ to ‘furniture’ and ‘financial planning’, according to new research.

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18/10/2018  |  Full story...

Has YouTube per-view revenue peaked?

Only three years ago Multi-Channel Networks (MCNs) were being snapped up by traditional broadcasters for huge sums, but their fortunes are changing according to new research.

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15/10/2018  |  Full story...

ASOS expands into voice shopping with Google Assistant ‘fashionbot’

ASOS has teamed up with Google to let customers shop across popular categories using just their voice and the fashion retailers own bot guide 'Enki'.

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12/10/2018  |  Full story...

Google Pixel 3 event: The 5 big product launches

This week, Google unveiled its newest roster of devices, including an updated Pixel phone, a high-end tablet and an IoT hub. We look at 5 of the biggest announcements.

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11/10/2018  |  Full story...

Google+ RIP: Social network to close after users' data left exposed

Google is closing its flagship social network Google+ after data from up to 500,000 users was left exposed by a bug.

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10/10/2018  |  Full story...

Google dodges fine: UK court blocks iPhone data breach citing ‘lack of damages’

The UK's High Court has blocked a court case against Google, which claimed the tech giant had collected sensitive information from over 4 million iPhone users using a loophole.

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09/10/2018  |  Full story...

Google metrics: YouTube and display ads get MRC approval

Google has announced new Media Rating Council (MRC) accreditations across Google advertising products, including Google Ads, Google Marketing Platform (specifically Display & Video 360 and Campaign Manager), and Google Ad Manager.

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04/10/2018  |  Full story...

Google links with auto giants for new in-car system (coming 2021)

Google has struck a deal with the Renault Nissan Mitsubishi Alliance, the world's largest maker of cars, to be able to use Google Maps, Google Assistant and the Android OS in its vehicles.

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20/09/2018  |  Full story...

Hootsuite integrates Google to combine search and social ads

Hootsuite has integrated Google Ads into its platform allowing customers to bring together search and social advertising campaigns for the first time.

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20/09/2018  |  Full story...

New YouTube vertical video ads adapt to mobile orientation

YouTube has announced the new vertical video ads now available for TrueView and Universal App campaigns that will ‘seamlessly adapt’ to horizontal and vertical formats depending on how the viewer is holding the phone.

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14/09/2018  |  Full story...

Kelkoo strikes Google Shopping Ads partnership

Kelkoo has become a premium partner with Google Shopping Ads, which it claims will offer retailers an average saving of 32% on total ad spend by bypassing the premiums faced by retailers on Google Shopping.

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11/09/2018  |  Full story...

Google launches machine learning tool Smart Campaigns across UK

Google has launched new advertising tool, Smart Campaigns, to all businesses across the UK, letting brands create customised ads based on data provided by a business and its assets.

10/09/2018  |  Full story...

Argos teams with Google Home for voice shopping

Argos has launched a voice shopping service, letting people sell and reserve its products through Google Home.

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10/09/2018  |  Full story...

Google debuts 'Ad Strength' metric to help improve ad copy relevance

Google has launched a new "ad strength" metric that measures the relevance, quantity and diversity of ad copy.

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31/08/2018  |  Full story...

Google launches ‘Travel Trends’ to help plan holiday bookings

Google has updated its travel tools with a new feature that shows how prices change for flights to popular holiday destinations.

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29/08/2018  |  Full story...

Baidu warns Google “the world is now copying from China”

Chinese search giant Baidu has issued a warning to Google, claiming to be the new search trendsetter, following the US-firms plans to re-enter the China with a ‘censored’ search engine.

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28/08/2018  |  Full story...

Google Map app “still records location even if tracking is turned off”

Google Maps services on Android and iPhone devices store records of a user’s location even after they have enabled privacy settings that claim to halt the practice, according to a new report.

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16/08/2018  |  Full story...

Facebook traffic plunges as people flock back to YouTube- study

Facebook has been losing US users over the last two years as they flock to rival services such as YouTube, according to new research.

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14/08/2018  |  Full story...

Hate content ban: YouTube, Facebook, Spotify and Apple clamp down on Infowars host

Online media giants including Google and Facebook are to restrict content from Alex Jones, a right wing political pundit, and his blog Infowars, for breaching their guidelines in a move against "hate content".

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07/08/2018  |  Full story...

Goggle planning censored search engine in China?

Google is reportedly working on a censored version of its search engine in a bid to get round its ban in China.

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03/08/2018  |  Full story...

Google gets surprise profit boost despite $5bn monopoly fine

Google’s parent company Alphabet has beaten earnings expectations, getting $32.7bn in revenue in the three months to the end of June, after the firm reported stronger ad sales than expected.

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24/07/2018  |  Full story...

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