Digital Intelligence

Entries from Digital Intelligence tagged with "google adsense"

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Facebook ads will now follow users around the web

Facebook ads have started appearing on other sites based on each user’s behaviour, as the social network looks to rival Google with a new level of targeting for brands.

29/09/2014  |  Full story...

Yahoo allows Google display ads on websites (but not search)

Yahoo! has struck a deal with Google to allow its mobile and display ads to appear on a selection of its websites, but not AdWords search ads.

08/02/2013  |  Full story...

Facebook tests ‘AdSense-style’ mobile ad network for 3rd parties

Facebook is testing a new mobile ad network, running ads targeted according to user data on third-party apps and mobile websites for the first time. The new platform will see Facebook expanding beyond its website to syndicating ads across the web and on mobile apps, essentially offering a rival to Google’s AdSense ad network.

The move comes as the social network comes under increasing pressure from investors to make more money from mobile ads.

19/09/2012  |  Full story...

WordPress takes on Google AdSense with WordAds

WordPress has launched a contextual ad scheme, as the popular publishing platform looks to take on Google’s AdSense. The firm has teamed up with Federated Media Publishing to create WordAds, which lets bloggers earn money through advertising on their blogs. “We’ve resisted advertising so far because most of it we had seen wasn’t terribly tasteful, and it seemed like Google’s AdSense was the state-of-the-art, which was sad,” Jon Burke wrote on the blog. “You pour a lot of time and effort into your blog and you deserve better than AdSense.”


30/11/2011  |  Full story...

YouTube pays family £100,000 for ‘Charlie bit my finger’ video

Video sharing website YouTube has paid a British family £100,000 for homemade video clips of their three children through the Google payment scheme, Adsense. YouTube often splits with users the revenue from advertising running alongside videos. Kevin Allocca, the manager of YouTube trends, told The Sunday Times: "A tiny percentage of the videos that are uploaded to the site get up to the four or five million views. What they all have in common is the speed with which they are shared."


15/11/2011  |  Full story...

Google debuts AdSense for Smartphones

Google has upgraded its AdSense contextual ad scheme to support high end smartphones, such as iPhones and Blackberrys. The move means Publishers using AdSense can now show up much larger ads on their mobile sites to visitors using smartphones. Previously only small text and image ads could be displayed.The enhancement helped Google to insert advertisements next to search results into the iPhone Maps app. Local iPhone map searches will also now show sponsored listings in the view and list modes of the Maps app.


09/10/2009  |  Full story...

Google lets third party networks bid on AdSense publisher sites

Google is opening up its ad platform AdSense by allowing other display advertising companies to place promotional content on AdSense publisher sites. AdSense lets website owners earn money by displaying targeted ads from Google's ad network, and are paid depending on how many times the ad is views or clicked (depending on the agreement). The move means that if Google offers $2 CMP (cost-per-thousand-impressions) on display ads for a site, but another ad network bids higher at $3, the other ad network's ad would be shown, resulting in more money for the publisher.

01/09/2009  |  Full story...

Google forces affiliate publishers to open Adsense accounts

Publishers using Google’s affiliate network have been told they must link their accounts to its AdSense payment system by 21 September 2009. An email was sent to all publishers on the Google Affiliate Network yesterday, warning of the new requirement in order to get paid for July 2009 earnings without any delay. "Publishers can also manage their payment information in new ways and enjoy consolidated payments from Google if they use other Google products," says Product Manager Sheila Parker.

14/08/2009  |  Full story...

ITV to re-brand online catch-up service

ITV is planning to rename its online "Catch Up TV" service to the "ITV Player", writes Marketing Week. The service was launched in March 2007 and provides access to popular ITV shows such as Coronation Street and the X Factor. The news follows the announcement of a new deal between ITV and Google to serve AdSense text ads alongside search results on Google already powers the site's search listings which have seen traffic grow from 500,000 queries in August 2007 to almost 5m in November 2008. In total receives an average of 5.2m monthly users.
From Marketing Week:, 05/12/2008


Google profits up despite economy

Third quarter revenues at Google were up 31% year-on-year, beating Wall Street expectations, writes ClickZ. Revenues for the quarter totalled $5.54bn, up 3% on Q2.
Net income in Q3 was $1.35bn (from $1.25 in Q2). 67% of revenues came from its own web sites, up 34% from the same point in 2007. 30% of revenues ($1.68bn) came from partners through the firm's AdSense network. In total 51% (or $2.85bn) of Q3 revenues came from outside the US.
Google has also announced two expansions to its AdSense ad system. Firstly the firm is rolling out contextual ads in its online mapping service, by serving text ads which are geographically relevant to individual searches. In addition the firm is making its first move into the in-game advertising market with the launch of "AdSense for Games". In-game advertising is set to become increasingly significant - new figures from comScore show that 25% of internet users play online games ever week - equivalent to 200m users worldwide.
From ClickZ:, 16/10/2008
Google AdSense:


Google opens AdSense to third party ad serving and tracking

Google has opened up its AdSense content network in the US to allow advertisers to serve and track ads using approved third-party providers, writes Netimperative. Previously advertisers had to use Google's own technology for managing ads through AdSense as Google did not have a review mechanism in place to ensure ads complied with its standards and policies. The list of certified suppliers includes Mediaplex, Eyeblaster and Dynamic Logic. Google aim to roll-out the changes in the UK and elsewhere in the near future.
Netimperative:, 20/05/2008
Google UK:


Google launches mobile ad platform

Google has added another string to its bow with the launch of AdSense for Mobile, writes The platform places targeted text adverts on publishers' mobile websites.
Google is increasingly looking at the mobile space: the firm's CEO Eric Schmidt said last year that he believes that mobile phone calls should be paid for through advertising.
From, 18/09/2007


Google buys FeedBurner

Google has gone shopping again this month, this time purchasing RSS distribution firm FeedBurner, writes ClickZ. The purchase will enable Google to expand its AdSense network by placing ads on FeedBurner's database of over 430,000 feeds. Terms have not been disclosed although reports have mentioned the sum of $100m (£50m).
Last month Google also announced the launch of its latest application Google Gears - an open source offline browser tool which lets users use web-based apps even when they are offline. The company has already made its Google Reader feed service compatible so that feeds can be automatically downloaded to PCs for reading when users are offline.
From ClickZ:, 01/06/2007


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