Digital Intelligence

Entries from Digital Intelligence tagged with "greenlight"

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UK car insurance: Go Compare tops Google ad listings

Go Compare has held on to its lead in Google advertising listings for car insurance despite Google’s share of search visibility for car insurance in Paid Media having increased on the previous quarter, and rival comparison sites having likewise grown their share of voice, reveals the latest research from leading independent digital marketing agency, Greenlight.

04/03/2013  |  Full story...

Top 10 travel brands in search- TripAdvisor drops down rankings

TripAdvisor.co.uk and Superbreak.com have dropped off the rankings of the ten most visible sites for hotel-related searches, according to new research. The latest research, ‘Hotels Sector Report - Issue 13’, by digital marketing agency, Greenlight, indicates that Marriott and Secret Escapes have risen up the rankings.

15/10/2012  |  Full story...

From 0-75%, Google’s share of visibility for car insurance-related searches soars overnight

Two days since announcing its entry into the car insurance comparison arena in the UK, Google's share of visibility for car insurance-related searches has soared overnight, from 0% to 75%, reveals research from digital marketing agency Greenlight. Following on from credit cards and bank accounts, Google has launched a price comparison service for car insurance in the UK, prominently promoted in its search engine results pages when a relevant online search is made.

13/09/2012  |  Full story...

Top 10 financial trading brands for search and social media

LondonStockExchange is the most visible site in natural search, while CityIndex most visible advertiser in paid search, according to new research. This is according to the latest quarterly research ‘Trading January 2011’, by leading search and social marketing firm, Greenlight, which also found that SaxoBank remained the most followed trading brand in social media.

11/07/2011

11/07/2011  |  Full story...

Google’s new search rankings: Winners and losers revealed

Well-known news sites such as The Guardian and The Telegraph, have benefited most from Google’s latest UK search update, known as ‘Panda’, according to new research. Early data from search marketing specialist and technology firm Greenlight, reveals big winners and losers, visibility-wise, from Google’s Panda algorithm update – designed to improve Google’s ability to detect and devalue “low quality content”, which it has now rolled out across all English language websites.

15/04/2011

15/04/2011  |  Full story...

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