Digital Intelligence

Some of the world’s biggest brands, including Google, Facebook, Procter & Gamble, Unilever, the World Federation of Advertisers, Group M and the Interactive Advertising Bureau, have joined forces to tackle the reasons behind ad blocking.

20/09/2016  |  Full story...

BuzzFeed has struck a partnership with WPP, in a deal that will give Martin Sorrel’s ad access to its proprietary data platform for tracking social content.

28/08/2015  |  Full story...

Group M has forecast digital advertising to account for at least 17% of the total global market in 2011, up 1% from its December forecast. The firm also predicted that online spend is set to top $100bn in 2012 on 15%-16% annual growth. However, Group M has dropped its overall forecast for global advertising spend in 2011 from 5.8% to 4.8%, with digital expected to top $100bn next year.

12/07/2011

12/07/2011  |  Full story...

GroupM have forecast that online adspend in the UK will slow significantly during 2009, writes ClickZ. According to the firm's "This Year Next Year" report, GroupM expects year-on-year growth of just 3.7% in 2009, compared to 22% in 2008 and 36% in 2007. However the firm also anticipates that online will remain the only advertising sector to experience growth during 2009. Total UK adspend for all media is expected to fall during 2009, according to the study.
Further research from eMarketer also predicts much lower growth in 2009, with the firm now predicting a year-on-year rise of 7.2% (£3.58bn) in the UK.
Globally ZenithOptimedia expects total adspend to fall £14bn (down 0.2%) though online is still predicted to rise by 17.7%.
From ClickZ: http://www.clickz.com, 05/12/2008
GroupM: http://www.groupm.com

05/12/2008

GroupM predict that global interactive marketing (including online, mobile and gaming) will take 15% of all adspend budgets by 2009, writes Brand Republic. GroupM expects interactive to continue to grow as traditional advertising media decline. According to the firm's study "Interaction: Addressable, Searchable, Social and Mobile" interactive media accounted for 11% of all adspend during 2007. The study surveyed 35 countries and ascribed interactive's growth to the development of more advanced handsets, cheaper laptops, faster broadband connections and the increasing use of Wi-Fi connections. In the UK, GroupM expect interactive adspend will reach 30% by 2009 (from 10% in 2005). The study also expects users to spend up to 46 minutes per day online (from 27 minutes in 2005).
From Brand Republic: http://www.brandrepublic.com, 25/06/2008
GroupM: http://www.groupm.com

25/06/2008

Mobile advertising using TV, video, user-generated content, games & music formats are forecast to reach $2.79bn by 2012, according to a new report. The report, from Media Analyst Screen Digest, is entitled 'Mobile media advertising opportunities: The market for advertising on TV, video and games'. The research examines the emerging market for rich media advertising delivered to consumers via their mobile phone in the form of TV, video, games, user-generated content (UGC) and music.

29/04/2008  |  Full story...

Online adspend in the UK is set to reach £3.4bn this year, up 27% from 2007 according to new findings from eMarketer, writes Brand Republic. Double-digit growth will continue for the next three years with online advertising expected to exceed £5bn by 2012. Search-related marketing accounted for 60% of all UK online adspend in 2007 and is forecast to top £3bn by 2012.
eMarketer's estimates of the UK's online ad market compares with forecasts from ZenithOptimedia and GroupM of £3bn and £3.4bn respectively.
From Brand Republic: http://www.brandrepublic.com, 28/03/2008
eMarketer: http://www.emarketer.com

28/03/2008

GroupM predicts that UK digital advertising revenues will eclipse TV ad revenues by next year, writes The Guardian. The firm expects online adspend to grow over 30% during the next year, reaching £3.4bn. TV advertising will grow less than 1% during the same period. Alternative figures published by the World Advertising Research Centre (WARC) conclude that online adspend could grow as much as 37.9% in the coming year.
While Group M expects the UK to become the first major economy with higher adspend online than on TV, the firm forecasts that Sweden will achieve this during 2008 with 19.5% of adspend going online against 19.2% going on TV ads.
From The Guardian: http://www.guardian.co.uk, 03/01/2008
GroupM: http://www.groupm.com

03/01/2008