Digital Intelligence

Entries from Digital Intelligence tagged with "habbo"

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Virtual worlds back in vogue? Habbo Hotel owner makes record profits

Finnish group Sulake, owner of the Habbo Hotel virtual world, said it made a record net profit of €1.6m in 2010, on revenue up 20% at €56.2m, driven by sales of virtual goods and games. The Helsinki-headquartered company said 2010's numbers represented the best annual financial results in its history, and that its profit for the fiscal year came out to €1.6 million ($2.3 million) -- Sulake has not disclosed profits for 2009, but the firm said its profitably increased this year.


06/04/2011  |  Full story...

Digital Intelligence January 2010

Digital Strategy data - Digital Intelligence January 2010

It's 'make or break' time for digital marketing. The stories we've tracked as the year kicks off show the focus switching to ROI and getting digital marketing to drive real business results. Out goes 'reach', in comes 'engagement'; out goes 'buzz' and back comes 'conversion'; out goes 'last-click' thinking and in its place is 'lifetime value'. The recession has clearly forced through smarter thinking.

This should come as a great relief, because it wipes away the 'shiny object' obsession over the latest social media or iPhone app, and replaces it with a dose of sound business logic. Behind the scenes we're finding this in the digital marketing effectiveness audits we run for large brands. Often only small changes in process are needed to unlock much bigger shifts in results.

The Digital Training Academy team are seeing the same trends, but also removing ROI risks by getting the right capability in place. Their focus is giving teams the edge with competitive training that targets weakness in a rival's strategy.

And in terms of channels, mobile marketing and engagement is finally everywhere; it will dominate our digests this year.

Read January 2010

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Habbo Hotels syncs users up with Facebook

Habbo Hotel, a virtual world for teens, has signed up to Facebook’s Connect service to bring users of both services together. Sulake's 15 million regular unique users of Habbo Hotel can now use Facebook Connect to find their Facebook friends in Habbo Hotel.

Established in 31 countries and generally popular with a teenage audience, Habbo Hotel offers a more gaming orientated environment than Facebook, and encourages users to customise rooms, train pets and even invent social games. Founded in Finland, Sulake has also been exceedingly successful in courting big brands, which regularly invest in a virtual presence in Habbo Hotel.


14/01/2010  |  Full story...

Most engaging social networks, UK August 2007

Digital Strategy - Most engaging social networks - UK August 2007

Source: Nielsen/NetRatings


Most engaging social networks, UK August 2007

Digital Strategy - Most engaging social networks - UK August 2007

Source: Nielsen/NetRatings


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