Digital Intelligence

Entries from Digital Intelligence tagged with "heinz"

7 result(s) displayed (1 - 7 of 7)

Heinz QR codes accidentally link to ‘saucy’ porn site

In a stark warning to brands with too many untracked website domains, Heinz has been embarrassed after a QR code on bottles of Ketchup now links to a hardcore porn site.

19/06/2015  |  Full story...

Kraft Foods to merge with Heinz

US food giant Heinz is to merge with Kraft Foods Group, creating what the companies say will be the third-largest food and beverage company in the US, behind PepsiCo and Nestle.

25/03/2015  |  Full story...

Heinz and Reckitt Benckiser ditch Captcha for branded games

Heinz and Reckitt Benckiser are among the first brands to sign up for Future Ad Labs’ new advertising format, PlayCaptcha.

Watch this video presentation explaining how the tool works below;

10/10/2013  |  Full story...

Case study: Heinz Facebook ‘Five beanz’ quiz reaches 10m people

Back in the summer of 2012, Heinz promoted its new ‘Five Beanz’ range via a Facebook quiz offering the chance to win one of the five beans with their name engraved on it.

23/01/2013  |  Full story...

Case Study: Heinz Facebook App uses personalised soup cans to boost brand engagement

heinz%20soup.JPG

Heinz used a Facebook App to allow users to send friends personalised soup tins, with messages appearing below the iconic brand. The campaign allowed fans to choose their soup variety, personalise with the friend’s name and pay £1.99 to get the can delivered to their friend in days. This case study shows how with Facebook App, Heinz got fans to send out personalised soup cans friends in the cold and flu season. The campaign combined F-commerce and personalisation with seasonality to create positive brand image and increase engagement. The campaign also led to mentions on other social platforms such as Twitter.

More on this Case study …

Brand: Heinz |Media: Facebook | Country: United Kingdom |Sector: FMCG | Agency: We are social | Format: Facebook App

Read the case Study here: We Are Social | Visit the Facebook page here Heinz

14/07/2012

Case Study: Heinz Facebook App uses personalised soup cans to boost brand engagement

heinz%20soup.JPG

Heinz used a Facebook App to allow users to send friends personalised soup tins, with messages appearing below the iconic brand. The campaign allowed fans to choose their soup variety, personalise with the friend’s name and pay £1.99 to get the can delivered to their friend in days. This case study shows how with Facebook App, Heinz got fans to send out personalised soup cans friends in the cold and flu season. The campaign combined F-commerce and personalisation with seasonality to create positive brand image and increase engagement. The campaign also led to mentions on other social platforms such as Twitter.

17/06/2012  |  Full story...

Free Ketchup! Heinz reimburses customers after Facebook campaign glitch

A Facebook glitch has hampered Heinz’ latest Ketchup campaign, forcing the brand to offer free products to customers that ordered online, or posted on their wall. Heinz was testing a new business method of selling their products direct to consumers before they were released in stores. The Heinz ‘Balsamic Ketchup’ campaign launched on Monday, but didn’t go as expected as users experienced delays during a glitch of the system until about 9pm on the launch. The brand is now rewarding all fans that posted on the promotional Facebook page with a bottle of the new Ketchup, even if they didn’t place an order.

18/11/2011

18/11/2011  |  Full story...

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