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Entries from Digital Intelligence tagged with "hitwise"

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Top 10 UK social media sites: Facebook use down 3.6% this month

Facebook has seen a month-by-month decline of 3.58% in user visits, but still accounts for over half of all social media traffic in the UK, according to new data from Hitwise. The research, from Hitwise, also found that YouTube accounts for 1 in every 35 UK Internet visits and remains the fastest growing social media site in terms of visits. YouTube now accounts for 22.54% of all visits to social networks, its highest market share of the UK social landscape recorded to date.


09/08/2011  |  Full story...

Top 5 UK search engines: Bing gains nearly 1% on Google

July was a good month for Microsoft in the UK search market, but was not so strong for the market leader Google, according to new research. The data, from Hitwise, found Microsoft Sites reclaimed the number two spot in the search engine rankings list having dropped to third last month for the first time this year. Microsoft Sites, led by the bing search engine, accounted for 3.84% of all UK Internet searches conducted in July 2011.


09/08/2011  |  Full story...

Top 10 UK social networks: Facebook bounces back after decline

Facebook still dominates the UK social network sector, with nearly 54% of the market share, but YouTube remains the fastest growing, according to new research from Hitwise. After three consecutive months of declining share of visits within the UK social networking market, Facebook picked up again in June, with a 0.11% growth in market share of visits between May and June 2011, Hitwise found. YouTube was the fastest growing social network for the fourth consecutive month, with more than twice as much growth as Facebook during June.


13/07/2011  |  Full story...

Top 5 UK search engines- Google has ‘best month of 2011’

June was Google’s best month of 2011, as the search giant accounted for over 92% of all searches conducted by UK Internet users during the month, according to new research. The data, from Hitwise, found top competitors Bing and Yahoo! both lost market share during June, leaving Google in its most dominant position this year.

Google Sites saw a 1.50% increase in market share of searches in the UK in June, whilst Microsoft Sites lost 1.38% during the month. Yahoo! Sites meanwhile also lost market share, although their decline was a more modest 0.11%.


13/07/2011  |  Full story...

Top UK search and social sites: Facebook loses ground to YouTube and Twitter

Facebook has lost further ground to YouTube and Twitter in the UK, with the micro-blogging site boosted by the ongoing super injunction row, according to new data. Experian Hitwise’s latest Search Engine and Social Analysis shows that Google and Yahoo! both lost market share in terms of searches in May 2011 as Bing, Ask and other search engines made significant gains.

Google Sites were still responsible for over 90% of UK internet searches in May, accounting for 0.32% fewer searches than in April. Year-on-year, Google Sites were also down by 1.40%, with a lower share of the search market than in May 2010.


07/06/2011  |  Full story...

Top 50 online retailers in the UK

The London 2012 Ticket site has been the most popular new ecommerce site so far this year, while Tesco overtook Play to become the third most searched-for online retailer in the UK, according to new research from the IMRG and Experian Hitwise. The London 2012 Ticket site ranked 35 for May 2011 as UK internet users applied to see sporting events at next year's Olympic Games. Meanwhile, the fastest climbers year-on-year in the HOT 100 were National Express (up 23 places), Republic (+22), Bhs (+22), House of Fraser (+20), Boots (+18) and Sainsbury's (+17).


24/05/2011  |  Full story...

Top 20 car brand searches: Ford takes pole position

Ford takes the lead as the most searched for Automotive brand in the UK, accounting for just over 11% of all branded searches between January 2011 and March 2011, according to new research. The data, from Experian Hitwise’s first UK Automotive Brand Index, reveals the 20 most popular Automotive manufacturers online.

Ford is consistently the most searched for brand in the Index, and has remained so for over a year. However, German brands Volkswagen (9.87% of branded searches), Audi (9.16%) and BMW (8.27%) are hot on the heels of Ford, increasing their market share of branded searches by at least 1% over the last 12 months.


11/05/2011  |  Full story...

Bing makes small gain on Google in UK

Microsoft's search engine Bing was the fastest growing search engine during March, while YouTube was the quickest rising social network, according to new data from Hitwise. Google is still very much the dominant player in UK search, with Google Sites accounting for over 90% of all searches conducted by UK Internet users. However, between February and March 2011, Google Sites lost 0.66% market share of searches, whilst Microsoft Sites increased their market share of searches by 0.28%.


12/04/2011  |  Full story...

Top 10 most searched for brands of 2010: Facebook, YouTube and eBay top list

Facebook was the top online brand of 2010, followed by YouTube, eBay, Amazon and Argos, according to new data from Experian Hitwise. Twice a year, Experian Hitwise awards the 10 most popular websites according to the market share of visits a website receives relative to other websites in their industry. This year’s top 10 brands include a mixture of social networks, retailers, automotive and news and media sites.


23/03/2011  |  Full story...

Social networks ‘now most popular online destination in the UK’

For the first time ever, social media has become the single biggest activity online in the UK, overtaking the Entertainment category during January according to new research. The new report from Hitwise, entitled "Carpe diem - Seizing the moment in Social Media", indicates that during January 2011 social networks accounted for 12.4% of all UK Internet visits.


21/03/2011  |  Full story...

Top 50 online retailers: Thomas Cook and First Choice lead travel boom

The UK online travel sector has enjoyed a strong few months, with Thomas Cook and First Choice leading the way, according to the latest ‘Hot Shops’ list from the IMRG and Hitwise.Travel had a very strong quarter with the five fastest moving brands all coming from the travel sector.

Travel agencies Thomas Cook (up 27 places) and First Choice (+21) saw the biggest gains of the quarter followed by Thomson (+15), Travel Republic (+15) and British Airways (+12).
Consumer electronics also had a good quarter with Apple (+4), Currys (+6), and Comet (+5) all moving up in the Hot Shops list. Year-on-year the most improved performers were Sainsbury’s (+19), IKEA (+10) and House of Fraser (+19).


17/02/2011  |  Full story...

Facebook beats Google as most visited site in US

Facebook surpassed Google for the first time as the most visited website in the United States for most of 2010, according to new data. The social network site edged out Google with 8.9 percent of all U.S. visits between January and November 2010, while Google ranked second with about 7.2 percent of all visits, according to online measurement service Experian Hitwise.

Facebook's move to the top spot shows just how quickly the site has grown in popularity. Within the span of six years, Facebook has become the world's largest Web social network with roughly half a billion users worldwide.

05/01/2011  |  Full story...

Xmas web shopping: Top 20 products and retailers on 'Cyber Sunday' revealed

The busiest day for pre-Christmas online shopping was 'Cyber Sunday' December 5th, with Lego the most searched for gift, according to new research. Data from Experian Hitwise, the online competitive intelligence service, reveals that the recent flurry of snow pushed last Sunday above 'Cyber Monday' December 6th in terms of visits to the online retail sites.

Visits on Cyber Sunday to Experian Hitwise's Shopping and Classifieds category was 4.2% higher than on Cyber Monday, setting a new peak for the year. However, Cyber Monday was also a key day for retailers - together Cyber Sunday and Monday form the busiest 2 days for online retailers in the run up to Christmas.


13/12/2010  |  Full story...

Top 50 UK online retailers

The latest Hot shops list, compiled by the IMRG and Hitwise, reveals the top 50 online retailers in the Uk in the run up to Chistmas. The big news is the dramatic rise of Ticketmaster UK which broke into the top 10 for the first time in Hot Shops history.

The fast movers for the quarter were Ticketmaster and GAME thanks to the announcement of the Take That 2011 tour and the release of Call of Duty: Black Ops. Boots was also among the fast movers (up 15 places) and showed strong year-on-year growth for the second consecutive quarter.


24/11/2010  |  Full story...

Times loses market share after online paywall and registration- research

The Times has seen its market share halve since introducing required registration for its online content, according to the latest Hitwise data. Robin Goad, Research Director, Hitwise UK takes a closer look at Rupert Murdoch’s latest web gamble…

Following months of speculation, News International has finally erected a paywall around the Times newspaper website. After a couple of weeks running two sites, ( and in parallel, visitors to the former site are now automatically redirected to the latter.

Since last Tuesday, users have had to register to read content on the Times website (as well the separate Sunday Times site). However, they don't yet have to pay: during the trial period, which is expected to last until the end of the month, simply having registered is enough to access the content behind the paywall.


25/06/2010  |  Full story...

TV leader debate: Tories win web traffic war after round two

The Conservative party gained the most homepage visits after the second leadership debate last night, according to new research.

The research, from Hitwise, indicates that the Conservative's homepage getting 36.42 per cent of the share, the Liberal Democrats 31.80 per cent and Labour 31.78 per cent.


23/04/2010  |  Full story...

Facebook ‘overtakes Google’ as most-visited site in US

Facebook has become the most-visited site in the US after overtaking Google, according to new data from Hitwise. The popular social networking page toppled the search giant after accounting for 7.07% of all US web traffic compared to Google's 7.03%. However, the research did not include other Google services such as Google Maps, Gmail and YouTube.

"It's definitely a big moment for Facebook, even though they beat by a small margin," quoted Hitwise's Matt Tatham as telling CNN. "People want information from friends they trust, versus the anonymity of a search engine."


18/03/2010  |  Full story...

Largest UK internet sites

Sites ranked by visits for the week ending 5th Dec 09.



Top 10 overall search terms: UK

Search terms ranked by clicks for the weeks ending 5th Dec 09.



Top 10 entertainment websites: UK

Sites ranked by visits for the week ending 5th Dec 09.



Top 20 retail sites: UK

Search terms ranked by visits for the week ending 14th November 2009

Digital Strategy - Top 20 retail sites: UK. Search terms ranked by visits for the week ending 14th November 2009


Top 10 retail search terms: UK

Search terms ranked by clicks for the 4 weeks ending 14th November 2009

Digital Strategy - Top 10 retail search terms: UK. Search terms ranked by clicks for the 4 weeks ending 14th November 2009


Top social networking sites: UK

Facebook tops the social network list with half of all visits in UK, Oct 09



Top entertainment sites: UK

YouTube tops the entertainment list of all visits in UK, Oct 09



Top 10 websites ranked by page view: UK

Facebook accounts for 1 in every 7 UK page views during September 09



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