Digital Intelligence

Entries from Digital Intelligence tagged with "iab"

25 result(s) displayed (1 - 25 of 111)

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White paper: IAB Europe offers guide to programmatic mobile

Mobile is driving consumption and usage and as such it is driving advertising spend, the 2016 IAB Europe AdEx Benchmark report reveals that mobile display grew by 52.9%.

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10/08/2017  |  Full story...

IAB members help shape new “Standard Ad Portfolio”

The IAB Tech Lab has released the New Standard Ad Portfolio, a set of recommendations for advertisers deciding on which format and device to reach consumers.

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02/08/2017  |  Full story...

UK ad spend trends: Mobile drives digital past £10bn

Digital ad spend in the UK grew at its fastest rate for nine years during 2016, driven by advertisers’ need to tap into people’s rising use of mobile to watch content, according to new research.

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24/07/2017  |  Full story...

Google lets publishers charge ad-block users

Google is to start filtering out "annoying ads" from next year on its Chrome browser, and is giving publishers a new way to pay for advertising in the process- by charging customers using ad blockers.

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05/06/2017  |  Full story...

IAB creates standard for "Dynamic Content" ads

The Interactive Advertising Bureau's Tech Lab has launched its Dynamic Content Ad Standard, as more marketers adopt personalised ads built in real time.

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18/05/2017  |  Full story...

Digital video ads: Brands demand more options

Advertisers, agencies and publishers are looking for options for delivering brand advertising campaigns via digital video ad formats, the first IAB Europe Video Ad Formats survey reveals.

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28/04/2017  |  Full story...

UK marketing trends: Mobile drives digital ad spend past £10 billion threshold

Driven by advertisers’ need to tap into people’s rising use of mobile to watch content, digital advertising grew at its fastest rate for nine years – by 17.3pc to £10.3 billion in 2016, according to new research from the Internet Advertising Bureau UK / PwC Digital Adspend.

12/04/2017  |  Full story...

Ad blocking levels have "stabilised"- IAB

The proportion of British adults online currently using ad blocking software has remained at around 22% for the last year, according to the latest wave of the Internet Advertising Bureau UK’s Ad Blocking Report, conducted online by YouGov.

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23/02/2017  |  Full story...

IAB UK appoints Roisin Donnelly to lead new “advertiser engagement” scheme

The Internet Advertising Bureau (IAB) UK has today announced the appointment of Roisin Donnelly to spearhead its advertiser engagement work.

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07/02/2017  |  Full story...

IAB UK appoints Jon Mew as CEO

The Internet Advertising Bureau UK has named Jon Mew as its new chief executive, replacing Guy Philipson, who is stepping down from the role.

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05/01/2017  |  Full story...

IAB white paper: Native ads and content marketing

IAB Europe has published two key resources for Online Native Advertising and Content Marketing, giving advice on applicable EU rules.

13/12/2016  |  Full story...

IAB Europe White Paper: Using Data Effectively in Programmatic

Consumers are using an ever-increasing variety of channels and touch points across media to shop and to consume content., according to a new white paper report from IAB Europe.

22/11/2016  |  Full story...

Ad spend on mobile display overtakes PC for first time

The amount companies have spent on mobile display ads has overtaken that of PC and tablet display for the first time, according to new research.

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12/10/2016  |  Full story...

Programmatic tips: How to choose your buy-side and sell-side strategies

Programmatic marketing is fast becoming the dominant way of buying and selling digital ad space, but how do you choose whether it is suited towards your business goals- and what kind do you choose. This infographic from IAB Europe guide you through the decision process.

04/10/2016  |  Full story...

Ad blocking slow down? Filtering levels out at 21% in UK

Ad blocking levels have not risen in the first half of 2016, staying level at around 21%, according to new data.

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18/08/2016  |  Full story...

One year on: IAB reveals steps taken to solve digital advertising’s 5 biggest issues

One year after launching its “IAB Believes” initiative, the Internet Advertising Bureau UK has published a summary of the progress made to tackle the five biggest issues facing digital advertising.

03/08/2016  |  Full story...

Guy Phillipson to step down as IAB boss after 12 years

Guy Phillipson, the Chief Executive of the UK’s Internet Advertising Bureau is to step down in January 2017 after exactly 12 years heading the industry body.

20/07/2016  |  Full story...

Lighter ads: New tech slashes ad sizes 75%

New technology from native ad company, Vibrant Media, has slashed the ad weight for its In-Text, In-Image, out-of-stream video and high impact native ad formats by over 75% to just 30.5 KB.

15/07/2016  |  Full story...

Ten years of digital growth: Ireland leads Europe for long-term ad spend

Ireland has enjoyed the best digital growth in Europe over the past decade, followed by Bulgaria and Poland, according to new research looking at online ad spend over the past ten years.

05/07/2016  |  Full story...

Tackling mobile ad blocking: Consumer control and “common sense” are key

Giving consumers more control and using “common sense” are the main ways to improve mobile advertising and make it more acceptable to consumers, according to a major study by the Internet Advertising Bureau UK.

29/06/2016  |  Full story...

JICWEBS helps brands track video viewability with new guidelines

The UK’s Joint Industry Committee for Web Standards (JICWEBS) – the independent body that defines best practice and standards for online ad trading – has announced the next stage in the move to address online viewability.

07/06/2016  |  Full story...

Three UK to test ad blocking at network level for first time

Three UK is trialling ad-blocking technology on its network next month, for one day only.

26/05/2016  |  Full story...

UK digital ad spend grows at fastest rate for 7 years

UK digital ad spend grew 16.4% in 2015, with the average home now owning 8.3 internet devices, according to new stats from the IAB.

14/04/2016  |  Full story...

EU referendum: Brits’ search habits reveal quest for information online

There are now less than 100 days until the Uk makes big decision around whether we stay in Europe. In the run up to the 23rd of June, Hitwise, a division of Connexity, lifts a lid on the different behaviour witnessed across the UK when it comes to learning and informing their decision.

18/03/2016  |  Full story...

Spain: Digital now accounts for quarter of ad spend

Spending on digital advertising in Spain jumped 21% in 2015 capturing 25% of the overall market, up from 22.9% a year earlier, according new research.

18/03/2016  |  Full story...

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