Digital Intelligence

Entries from Digital Intelligence tagged with "iab"

25 result(s) displayed (1 - 25 of 124)

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Mobile adspend passes €10bn in first half of 2018- IAB Europe

Digital advertising grew by 10% to €25.7bn in the first half of this year, with mobile set to take a 50% share of the total, according to new research.

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13/11/2018  |  Full story...

White paper: A guide to Header Bidding and Auction Dynamics

Header bidding has emerged as a new way to buy and sell ad space on programmatic platforms. This new IAB Europe white paper explores the basics of what header bidding is and how it works.

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04/09/2018  |  Full story...

White paper: How does GDPR affect programmatic marketing

The IAB Europe Using Data Effectively in Programmatic White Paper (first published in November 2016) has been updated to reflect the changing nature of the European data landscape.

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25/07/2018  |  Full story...

Smartphone video becomes fastest growing online ad format

Advertisers spent £476 million more on smartphone video ads in 2017, making it the fastest-growing online ad format, according to new research.

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25/04/2018  |  Full story...

IAB UK turns 21: Trade body gets brand and website revamp

IAB UK has launched a refreshed brand identity as well as a new website featuring a range of functions designed to improve access to key information, making it easier for users to find what they want, more quickly.

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13/03/2018  |  Full story...

IAB Europe opens GDPR framework for public comment

IAB Europe has released the draft technical specifications for its GDPR Transparency & Consent Framework (“Framework”) for public comment.

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09/03/2018  |  Full story...

IAB Europe creates ‘consent’ standard to help brands meet new GDPR privacy rules

IAB Europe has launched a new technical standard to help the ad industry meet the requirements of the upcoming new online privacy rules under the General Data Protection Regulation (GDPR), which will go live in May 2018.

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29/11/2017  |  Full story...

IAB Europe publishes guidance to drive transparency in digital advertising supply chain

IAB Europe has published its Transparency Guide with the aim of improving transparency in the digital advertising supply chain in the areas of data, cost and inventory source. The guide provides questions for each stakeholder category to be asked at different stages of the supply chain.

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01/11/2017  |  Full story...

IAB UK launches “Gold Standard” to clean up online advertising

In an effort to raise the standards in digital advertising and address the key issues facing the industry, the IAB UK is launching the “IAB Gold Standard” initiative, comprising three primary actions that media owners can take.

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19/10/2017  |  Full story...

Online video spend overtakes banner ads for first time

Driven by the rise in popularity of people watching online video, advertisers spent more on video ads than banner ads for the first ever time – according to the latest Internet Advertising Bureau UK / PwC Digital Adspend report.

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17/10/2017  |  Full story...

Advertising trade bodies unite to fight 'annoying ads'

The Interactive Advertising Bureau, the American Association of Advertising Agencies and the Association of National Advertisers have come together to tackle four desktop and eight mobile ad units are "annoying, interruptive or obstructive."

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17/10/2017  |  Full story...

IAB Europe warns of “dire unintended consequences of restricting data-driven ads”

The EU’s plans of restricting collection and use of data in digital advertising could have serious and unintended consequences for the EU economy, for Europe’s independent media, and for the accessibility of the internet itself, according to trade body IAB Europe.

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12/09/2017  |  Full story...

Europe marketing trends: Cross-media measurement and quality metrics remain top of agenda

IAB Europe’s new Digital Measurement Priorities Report demonstrates that the priorities for driving brand investment into digital still lie in cross-media measurement and quality metrics.

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08/09/2017  |  Full story...

White paper: IAB Europe offers guide to programmatic mobile

Mobile is driving consumption and usage and as such it is driving advertising spend, the 2016 IAB Europe AdEx Benchmark report reveals that mobile display grew by 52.9%.

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10/08/2017  |  Full story...

IAB members help shape new “Standard Ad Portfolio”

The IAB Tech Lab has released the New Standard Ad Portfolio, a set of recommendations for advertisers deciding on which format and device to reach consumers.

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02/08/2017  |  Full story...

UK ad spend trends: Mobile drives digital past £10bn

Digital ad spend in the UK grew at its fastest rate for nine years during 2016, driven by advertisers’ need to tap into people’s rising use of mobile to watch content, according to new research.

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24/07/2017  |  Full story...

Google lets publishers charge ad-block users

Google is to start filtering out "annoying ads" from next year on its Chrome browser, and is giving publishers a new way to pay for advertising in the process- by charging customers using ad blockers.

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05/06/2017  |  Full story...

IAB creates standard for "Dynamic Content" ads

The Interactive Advertising Bureau's Tech Lab has launched its Dynamic Content Ad Standard, as more marketers adopt personalised ads built in real time.

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18/05/2017  |  Full story...

Digital video ads: Brands demand more options

Advertisers, agencies and publishers are looking for options for delivering brand advertising campaigns via digital video ad formats, the first IAB Europe Video Ad Formats survey reveals.

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28/04/2017  |  Full story...

UK marketing trends: Mobile drives digital ad spend past £10 billion threshold

Driven by advertisers’ need to tap into people’s rising use of mobile to watch content, digital advertising grew at its fastest rate for nine years – by 17.3pc to £10.3 billion in 2016, according to new research from the Internet Advertising Bureau UK / PwC Digital Adspend.

12/04/2017  |  Full story...

Ad blocking levels have "stabilised"- IAB

The proportion of British adults online currently using ad blocking software has remained at around 22% for the last year, according to the latest wave of the Internet Advertising Bureau UK’s Ad Blocking Report, conducted online by YouGov.

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23/02/2017  |  Full story...

IAB UK appoints Roisin Donnelly to lead new “advertiser engagement” scheme

The Internet Advertising Bureau (IAB) UK has today announced the appointment of Roisin Donnelly to spearhead its advertiser engagement work.

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07/02/2017  |  Full story...

IAB UK appoints Jon Mew as CEO

The Internet Advertising Bureau UK has named Jon Mew as its new chief executive, replacing Guy Philipson, who is stepping down from the role.

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05/01/2017  |  Full story...

IAB white paper: Native ads and content marketing

IAB Europe has published two key resources for Online Native Advertising and Content Marketing, giving advice on applicable EU rules.

13/12/2016  |  Full story...

IAB Europe White Paper: Using Data Effectively in Programmatic

Consumers are using an ever-increasing variety of channels and touch points across media to shop and to consume content., according to a new white paper report from IAB Europe.

22/11/2016  |  Full story...

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