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Entries from Digital Intelligence tagged with "iab australia"

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Australia ad spend: Online ‘now worth more than TV’

Online advertising spend in Australia reached $3.6bn in the past year, up 14% and overtaking TV for the first time, according to new figures.s

12/08/2013  |  Full story...

Australian digital ad trends: Mobile surge pushes spend past $3.3bn

Online ad spend in Australia hit $3.3bn last year, up 18% on 2011 with mobile leading much of the growth, according to new data.

13/03/2013  |  Full story...

IAB clashes with regulator over Facebook fan comments ruling

Online trade body the Interactive Advertising Bureau (IAB) Australia has criticised a regulator's decision to hold advertisers responsible for content on social networks. The organisation representing online advertising has questioned the decision by the advertising watchdog to make businesses liable for comments made on their Facebook pages claiming the ruling will be a burden and “hurt” the development of social media.

15/08/2012  |  Full story...

Australian online ad market to rise 17%

New figures from IAB Australia and PriceWaterhouseCoopers (PwC) forecast that the Australian online ad market will grow by 17.6% during 2009 to reach over A$2bn (£909m). Online advertising is now the country's second largest ad medium after television. Internet advertising grew 27% during 2008, rising A$364m to reach A$1.7bn. Figures for Q4 2008 grew to A$462m, up 22% year-on-year (A$83.25m) and 2.4% from the previous quarter (A$10.75m).
Search and directory advertising accounted for 48.5% of all Australian online adspend, followed by display advertising (on 28.1%) and classifieds (on 23.4%).
IAB Australia: http://www.iabaustralia.com.au, 12/02/2009

12/02/2009

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