Digital Intelligence

Entries from Digital Intelligence tagged with "iab europe"

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GDPR one year on: IAB offers new privacy guidelines for advertisers

Trade body IAB has updated its technical specifications for a GDPR-related framework aimed at helping advertisers, brands and technology providers comply with the European Union’s privacy laws, introduced last year.

GDPR one year on: IAB offers new privacy guidelines for advertisers

26/04/2019  |  Full story...

Mobile adspend passes €10bn in first half of 2018- IAB Europe

Digital advertising grew by 10% to €25.7bn in the first half of this year, with mobile set to take a 50% share of the total, according to new research.


13/11/2018  |  Full story...

Three’s ad block ‘will hurt consumers and publishers across Europe’- IAB

IAB Europe has expressed its "serious concern" following the announcement that mobile operator Three is to impose network-level ad blocking in the UK and Italy followed by a rapid roll-out of the technology in its other European operations.

22/02/2016  |  Full story...

Programmatic video ads to grow tenfold by 2015

UK’s video programmatic market is valued at €20.5m for 2012 and predicted to rise to €224.5m by 2017, according to new research.

06/09/2013  |  Full story...

Search to lead online ad recovery in 2010

Search advertising is set to lead the recovery in European online ad spend next year, while email, classifieds and display ads have been hardest hit by the recession, according to new research. The IAB’s latest Europe’s annual AdEx study indicates that overall online advertising in the UK will fall 0.4% this year, but ad spend is expected to rise 2.4% next year, the IAB predicted.

Across Europe, search will grow 8% in 2009, representing almost half (46%) of the total online ad market in the continent. In contrast, growth in online display will grow just 0.4% across Europe, hit by a drop in branding advertising and falling rates. Meanwhile, classifieds fell 4.7% in 2009, hit by downturns in the property, job and car market.

In 2008 online advertising grew 20% in Europe compared to the previous year. However, some of the most mature and recession-stricken markets - the UK, the Netherlands, Norway and Sweden – were already experiencing a significant slowing of growth whilst underdeveloped markets enjoyed double-digit growth rates.

24/08/2009  |  Full story...

European online adspend grew 20% in 2008

The latest European online advertising study from IAB and PricewaterhouseCoopers (PwC) has revealed that online adspend grew 20% during 2008 to reach €12.9bn (£11bn), writes Brand Republic. The study examined the markets in 19 European countries. Although some mature markets showed less than 20% growth, only France and the Netherlands came in below 19% (with 18.5% and 9% respectively).
Online search advertising led the way with 26% growth, rising to €5.6bn (£4.8bn). Overall, search accounted for 43% of all European ad budgets in 2008 (from 41% in 2007). Classified adspend was up 17% on 2007 (to take 25% of all advertising), reaching €3.8bn (£3.25bn). Display advertising increased 17% to €3.3bn (£2.82bn) and email spend remained flat at €200m (£171m).
From Media Week:, 11/06/2009
IAB Europe:

11/06/2009  |  Full story...

Internet advertising: European markets

Online advertising spend growth slows in maturing markets, December 2007-2008

Digital Strategy data - Internet advertising, European markets. Online advertising spend growth slows in maturing markets, December 2007-2008


Internet advertising: Europe

Growth in online advertising categories across Europe in 2008

Digital Strategy data - Internet advertising: Europe. Growth in online advertising categories across Europe in 2008


Internet advertising: Europe

Total online advertising in Europe 2007-2008
Digital Strategy data - Internet advertising, Europe. Total online advertising in Europe 2007-2008


European online adspend up 40%

The latest IAB Europe / PwC figures show that online adspend in Europe grew 40% during 2007 to reach €11.2bn (£8.9bn) - from €7.2bn (£5.7bn), writes ClickZ. If current trends continue, European online adspend will overtake the US market by 2010.
Between them the big three markets of the UK, Germany and France accounted for two-thirds of the European online spending total (€7.3bn - £5.78bn). However some smaller markets saw big year-on-year increases: Greece was up by 91%, Spain by 55% and Slovenia by 49%.
IAB Europe forecasts that 10 of the 16 countries studied will spend over 10% of total ad budgets online by 2010. At present 7 nations have met this criteria.
Search remained the leading online ad sector accounting for 41% of the 2007 total, followed by display advertising, classifieds and lead generation ads.
From ClickZ:, 03/06/2008
IAB Europe:


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