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Entries from Digital Intelligence tagged with "iab uk"

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IAB UK appoints Roisin Donnelly to lead new “advertiser engagement” scheme

The Internet Advertising Bureau (IAB) UK has today announced the appointment of Roisin Donnelly to spearhead its advertiser engagement work.

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07/02/2017  |  Full story...

UK campaign aims to give consumers greater control over targeted online ads

UK trade body the IAB has launched a new initiative to drive consumer awareness over targeted online ads, with some of UK’s largest news brands, media owners and advertising tech businesses donating inventory

13/06/2013  |  Full story...

Mobile ad spend triples as UK digital sector soars

Mobile ads now account for 10% of all digital spend in the UK, growing by a massive 148% compared to last year, according to the latest figures.

10/04/2013  |  Full story...

Firefox ‘Do Not Track’ browser sparks advertising concerns

Mozilla’s new Firefox browser cookie settings, which will come into effect in early April and will block third party cookies by default, have come under fire from the UK’s digital advertising trade body.

06/03/2013  |  Full story...

Affiliate marketing can get '£11 return for every pound spent’- IAB

Affiliate marketing is generating £11 in sales for every pound spent for brands, according to a new report from the IAB.

04/02/2013  |  Full story...

UK digital adspend in Q3 2012

The overall digital ad spend during the period was £2.59bn, up from the previous year. The suggested reason for the rise in digital adspend is the statistic that 58% of the UK now own a smartphone. By far the most popular form of digital advertising was paid for search which accounted for 59%.

UK digital adspend in Q3 2012. The overall digital ad spend during the period was £2.59bn, up from the previous year. The suggested reason for the rise in digital adspend is the statistic that 58% of the UK now own a smartphone. By far the most popular form of digital advertising was paid for search which accounted for 59%.

26/10/2012  |  Full story...

Mobile-ready websites ‘get 2 minutes more dwell time’

Dwell time is two minutes higher when brand sites are mobile-ready, but less than half of top UK brands have websites optimised for smartphones and tablets, according to a new study. The study proved how a significant percentage of the top 100 brands such as Tesco, B&Q and Boots are starting to sit up and listen, with nearly 40% now having a mobile-optimised website.

16/10/2012  |  Full story...

‘Meteoric rise of mobile’ pushes UK digital ad spend up nearly 13%

UK advertising on the internet and mobiles increased 12.6% year compared to the same period last year, accounting for £2.59bn in the first half of 2012, according to the Internet Advertising Bureau. The UK trade body found that a ‘meteoric rise in mobile’ drove much of the growth. With 58 per cent of the UK population now said to own smartphones according to the IAB, mobile advertising has continued a "meteoric rise". It was said to be up 132% to £181.5m.

09/10/2012  |  Full story...

IAB research: Tablet users want interactive ads

New research published by the IAB in conjunction with its partner Ipsos MediaCT, has found that consumers are more than twice as likely to be engaged with tablet ads that are interactive.

Overall, 55% of tablet users think that advertising on tablets can do things that other media can’t and they expect to see this functionality incorporated into the adverts they see. However, 30% of the sample remained negative towards the ads they had seen on tablets until now.

27/07/2012  |  Full story...

Just 1 in 10 consumers 'willing to pay for online content'

Most consumers believe the internet as we know it would ‘disappear’ without ads, but most want want more information about the online ads they see and only 1 in 10 are willing to pay for advertising-free content, according to a new survey. The study, a report being published by the IAB UK and ValueClick, was based on 2,000 interviews carried out by Kantar Media - 650 face-to-face and 1,350 online.

15/05/2012  |  Full story...

Top digital ads of 2011 revealed (video)

LBi, AMV BBDO, Wieden & Kennedy, Red Bee Media and Budweiser were this month honoured at the IAB’s annual Creative Showcase Grand Prix Awards ceremony. This video showcases the campaigns that took the top gongs at this year’s event.

27/04/2012  |  Full story...

UK online adspend approaches £5bn: Video and social drive record growth

Online and mobile advertising leapt by 14.4% in 2011, to reach £4.8bn, marking a £687m rise on the previous year, according to the report from the Internet Advertising Bureau UK (IAB), conducted by PricewaterhouseCoopers. Despite the backdrop of a depressed UK economy, the increase represented the biggest boom in internet advertising in five years.

Watch a video explaining the key findings here.

04/04/2012  |  Full story...

Which ads work best for automotive websites? Display and search driving visits to brand sites

Over half of visitors to the car brand websites were exposed to online activity such as display and search, with one in 10 subsequently converting, according to new research. The study, from the IAB, also indicated there is a ‘positive latent brand effect’ of display advertising within the automotive sector. The research looks into the roles all forms of digital media play in the customer conversion journey within the automotive sector.

23/03/2012  |  Full story...

Mobile ad spend tops £203m: Brits becoming nation of ‘triple screeners’

Mobile advertising spend has grown a massive 157% year on year increase to £203m in UK, up from £83m in 2010 to £203m in 2011. The study, from Internet Advertising Bureau and Pricewaterhouse Coopers, has revealed that the rise of mobile devices is increasingly creating a nation of so-called “triple screeners” – people who social network, surf the web and watch live TV simultaneously.

21/03/2012  |  Full story...

UK advertisers 'now spending more on web than TV'- IAB

UK advertisers spent more on online advertising than on TV in the first half of 2011, with the Web accounting for 27% of the total adspend, compared to TV's 26.1% share, according to new research. The surge in growth offset a slowdown in other forms of advertising, but the total advertising market still only grew by 1.4% to £8.27bn. The data, from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), attributed much of the web's growth to fast-moving consumer goods (FMCG) companies turning to the internet to boost sales.

05/10/2011  |  Full story...

Web ad watchdog IASH to expand role in UK

The Internet Advertising Sales House (IASH) is to extend its role of policing online ad networks to cover more of the industry, including ad exchanges. The move will see IASH agree a new structure with defined roles for UK trade bodies IAB and ABC

Internet Advertising Sales House (IASH) was originally launched in 2006 to police the activities of sales houses and networks through an effective industry-agreed Code of Conduct, audited by ABC. With the advent of Ad Exchanges, Supply Side Platforms (SSPs), Demand Side Platforms (DSP’s) and other real-time operators within the network space membership of IASH will be open to more operators within the network ecosystem.

19/07/2011

19/07/2011  |  Full story...

Google debuts TV and online planning tools in UK

Google is embarking on a multi-million pound planning tool to help brands understand consumer behaviour across TV and online media platforms. Google is working with research firm Kantar to build the panel, which will measure TV and online media habits. The project is designed to provide the industry with a greater understanding into consumer habits on an ongoing basis.

11/07/2011

11/07/2011  |  Full story...

1 in 4 ads are now on the Internet- IAB

A quarter of all advertising spent is now on the Internet, growing 12.8% in 2010 to reach a new milestone of £4,097m, according to the bi-annual advertising spend study from the Internet Advertising Bureau (IAB) and PwC. With total UK advertising spend in 2010 valued at £16.6 billion, this takes the internet’s market share to a record high of 25% (23% in 2009), meaning that £1 in every £4 invested by advertisers is spent online.

30/03/2011

30/03/2011  |  Full story...

23 million Brits have used phone to make purchases

New research from the Internet Advertising Bureau – the trade association for online and mobile advertising – reveals that mobile commerce has already become widely adopted in the UK, with 51% of mobile owners (23 million people) using their device to make payments, redeem coupons or research products and services.

The study shows once again the urgent need for retailers to catch up with the mobile consumer and enhance the user experience to ensure they don’t miss out on sales. The study – based on a nationally representative sample of over 1000 mobile owners and carried out by work research - was designed to investigate genuine consumer engagement with m-commerce in the UK.

18/10/2010

18/10/2010  |  Full story...

Digital Intelligence October 2010

Digital Strategy data - Digital Intelligence October 2010

When exciting new research landed from TNS, we thought we'd share it straight away rather than wait till the end of the month. Here are the topline points, with more on research and announcements from the global giants that caught our eye over the last two weeks.

Digital Life is a global study into people's online behaviour. TNS interviewed around 50,000 people from over 45 countries to explore the different ways internet behaviours are evolving. They used consistent questions and built an interactive dashboard that lets you compare the data.

Other stories we've been tracking include the race to TV (launches from Google and Apple), UK online adspend rising 10% (to just under £2bn in the first half of 2010), YouTube winning the copyright case in Spain, and in Antarctica Google's Streetview making its debut.

As you plan your 2011 digital strategy, let us know if you need more on any of these areas, or support from the management coaches at the Digital Training Academy to ensure you choose the right digital channels for your audience.

Read October 2010

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13/10/2010

Video ads: Branding campaigns work online… eventually

New research into online video ads shows that consumers want to investigate brands in their own time, and are more open to receiving ads around quality video content. The results of a year-long study from Sky and the Internet Advertising Bureau – the trade body for digital advertising - reveal the true branding effectiveness of online video, showing how consumers prefer to ‘store’ advertising information, rather than clicking-through immediately.

The study, run by media research company Decipher, found that whilst 6% of people who recalled a video ad clicked to make an immediate purchase, around 54% of people chose to delay a purchase or investigate the brand in their own time, once again calling into question whether click-through rates are the best measure for online branding campaigns.

07/10/2010

07/10/2010  |  Full story...

Digital Intelligence September 2010

Digital Strategy data - Digital Intelligence September 2010

Google went 'instant', Apple went Ping, Microsoft put IE 9 into beta and Twitter got pictures: what a month for giant digital product development from digital giants.

All these impact on how digital strategies work for brands - and that's why to get them working well the strategy needs to be flexible to deal with the constant evolution of the landscape. Technology and business horizons are constantly expanding, the attention of customers is migrating, and brands need to be agile enough to deliver what their customers need today, not yesterday.

Among the social networks Facebook gave social media metrics a much needed boost with their new analytics tools (ROI gradually creeping into social media), Twitter started looking even more like a Facebook-lite, and Facebook launched location tools to prevent young socnets like FourSquare gaining the traction of Twitter.

Mobile device wars intensified with Blackberry and Samsung lining up tablet launches, and the largest smartphone maker - Nokia - reorganising 'in preparation for the next billion mobile web users' and its upcoming high-end device launches. The online video world was equally hectic with product development announcements from Facebook, YouTube, Yahoo and Google, proving that the video platforms have much more yet to deliver.

Read September 2010

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30/09/2010

IAB debuts top 10 virals chart

The Internet Advertising Bureau - the trade association for digital advertising - has joined forces with Unruly Media to launch a new UK viral chart, showcasing the most popular branded video content in the UK each month. Recognising the increased significance of viral video content amongst the marketing community, but a lack of guidance in terms of how to 'get it right', the IAB will be highlighting the importance of creativity in video by celebrating the best and most popular. The chart will also live on the IAB site, and be sent to members each month.

10/09/2010

10/09/2010  |  Full story...

IAB helps public sector and charities get more out of search marketing

In order to help charities and public sector organisations increase their visibility online, the Internet Advertising Bureau – the trade body for digital marketing – has launched a Search Marketing Toolkit to educate the market about how to use search more effectively.

24/08/2010

24/08/2010  |  Full story...

IAB advertiser survey: Search still not part of the marketing mix

A new ‘state of the nation’ survey from the Internet Advertising Bureau (IAB) shows that search advertising is still not fully integrated into the marketing mix, with 99% of UK advertisers believing there is a greater opportunity to link it with the rest of their communications activity.

The ‘IAB Search Marketing Barometer 2010’ found that search is still largely confined to specialists, with 60% of brands stating that those outside the wider digital team did not have a strong enough appreciation of how search can build a business. The study also revealed that only around a third of brands (37%) think that their corporate website fulfils their marketing objectives, leaving much room for improvement after consumers have clicked-through.

29/06/2010

29/06/2010  |  Full story...

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