Digital Intelligence

Entries from Digital Intelligence tagged with "iab us"

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US internet ad spend ‘grew 15% in 2012’

Internet ad revenues in the US hit record-breaking double digita growth in 2012, reaching nearly $37bn, with mobile ad revenues leading the growth, according to new figures.

17/04/2013  |  Full story...

US mobile shopping trends: 4 in 5 smartphone owners shop on their device (infographic)

As the festive season approaches and online shopping soars, retailers can't forget the importance of mobile. This infographic looks at mobile shopping trends looks at how 80% of smartphone owners now shop on their device in the US.

30/11/2012  |  Full story...

Mobile advertising formats – updated mobile ad units

The latest mobile advertising formats that are getting good response rates are also getting widespread use. Find out about the updated mobile ad unites the industry is moving to in America, and increasingly worldwide…

20/07/2012  |  Full story...

US online ad revenue soars 22% to $7.9bn

US revenue from online advertising is up 22% from a year ago, amounting to $7.88bn, according to new data. The research, from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers marks the eighth consecutive quarter of year-over-year growth.

02/12/2011  |  Full story...

US ad spend up 23%: Search still driving success

Online advertising in the US continues to break new ground, growing to a record $14.9 billion in revenues during the first half of 2011, according to new data. The latest Internet Advertising Revenue Report study, from the IAB, found that search advertising lead the way, generating $7.3bn in revenue during the first half of the year.


03/10/2011  |  Full story...

Search drives US online ad revenue up 17%

Online ad spend in the US continued to accelerate in the third quarter, as the market rebounds from a slowdown last year, according to new data. The Interactive Advertising Bureau and PricewaterhouseCoopers found that marketers spent $6.4 billion in online ads, up 17% year-on-year and the highest quarterly total ever.

Online ad spending has been gaining speed in the US this year, having grown 11.3% to $12.1 billion in the first quarter and on track to making 2010 the best year so far on record. Last year, economic uncertainty and troubles led marketers to cut down on online advertising and spending shrunk 3% to $22.7 billion.


20/11/2010  |  Full story...

Online adspend drops 5% in US to reach $5.5bn

The latest US figures from the IAB and PwC show that online adspend fell 5% year-on-year in Q1. Against the previous quarter the decline was even higher at 10%. The results represent the first time that year-on-year figures have been negative since 2002.
However, total US advertising figures from Nielsen suggest a slower drop in online adspend. Their figures for online display advertising show a 3.4% drop (to $2.11bn) against a total quarterly advertising decrease of 12% (to $27.9bn).
At the other end of the scale TNS Media have bucked the trend to report an 8.2% year-on-year rise in quarterly online display advertising against a total fall in the US advertising market of 14.2%.
From ClickZ:, 08/06/2009


Online advertising spend: US

Internet advertising spend in the US since the internet "boom" in 2009

Digital Strategy data - Online advertising spend: US. Internet advertising spend in the US since the internet


US online adspend tops $23.4bn in 2008

The latest Internet Advertising Revenue Report from the IAB US and PricewaterhouseCoopers reveals that total online ad revenues totalled $23.4bn (£15.77bn) in 2008, up 10.6% on 2007 ($21.2bn or £14.28bn). The figures represent the fifth year of consecutive record results, although growth slowed by 50% to the lowest rate since 2002. Q4 revenues reached a record $6.1bn (£4.11bn), passing the $6bn barrier for the first time on year-on-year growth of 2.6% (up $154m (£104m) for $5.9bn (£3.98bn) in Q4 2007). Search advertising continues to hold the lion's share of online adspend accounting for 45% of revenues ($10,546m or £7.11m) from 42% in 2007 ($8,805m or £5.93m).
Projections from eMarketer for 2009 expect growth to continue to slow, reaching 4.5% during the year on total online adspend of $24.5bn (£16.5bn). However, much bleaker figures from Screen Digest predict a 5% fall in online adspend during 2009.
IAB US:, 30/03/2009

30/03/2009  |  Full story...

Online Advertising Spend: US

US web advertising bucks recession

Digital Strategy - Online Advertising Spend: US

Source: IAB UK:


Q3 online adspend revenues up 11% in US

The latest online adspend figures from IAB US and PwC show that revenues grew 11% year-on-year to reach $5.87bn - the second-highest quarterly result ever achieved. Against Q2 though, revenues only grew 2%. For the first nine months of the year US online ad revenues totalled $17.3bn (from $15.2bn in 2007) - up 14% year on year. Randall Rothenberg, President and CEO of IAB US said: "Interactive advertising continues to be the most measurable and cost-effective way to reach consumers, and we see more and more marketers seeking to harness its power."

IAB US:, 20/11/2008

Quarterly $ Revenue Growth Comparison - 2000-2008 YTD

Quarterly $ Revenue Growth Comparison - 2000-2008 YTD

Source: IAB US


Online adspend slows in US

New US figures from the IAB and PwC show that online adspend grew 15% year-on-year in the first half of 2008 to reach $11.5bn, writes ClickZ. Q2 adspend was up 13% year-on-year to $5.7bn but was down 0.3% from Q1 this year. Search revenues were up 24% to $5.1bn or 44% of all online adspend. Display advertising rose 19% to $3.8bn (33% of all online adspend).

07/10/2008  |  Full story...

US online ad revenues reach $21.2bn during 2007

The latest IAB US / PwC online adspend report puts total online ad revenues for 2007 at $21.2bn (£10.78bn) - up 26% on 2006's record figure, writes eMarketer. Q4 2007 revenues reached $5.9bn (£3bn) - the highest ever quarterly figure and a 24% increase year-on-year. The study found that search, display, classifieds and lead generation all continued to grow. Consumer advertisers remained the largest category representing 55% of all 2007 revenues (from 52% in 2006).
From eMarketer:, 23/05/2008


US online adspend: new records set as net breaks $5bn a quarter

The latest numbers for the US from PricewaterhouseCoopers (PwC) and the IAB confirm that the world's largest online ad market is still enjoying the largest annual growth in real terms. Spend surged ahead by 25.4%, crossing the $5bn (£2.46bn) mark in a single quarter.
US Internet advertising revenues for the first six months of 2007 were nearly $10bn (£4.92), setting yet another new record and were almost 27% up on the first half of 2006. Spend reached nearly $5.1bn (£2.50bn) in the second quarter of 2007.
The growth was propelled not just by search engines (which increased their share of online adspend to 41%) but also by the wider consumer advertising sector. Classifieds continued to swell, but they did lose share within online to the Rich Media and Video formats which now account for 8% of all online advertising.
Read more analysis of these figures:

IAB US:, 05/10/2007


Online adspend growth accelerates in the US, nearing $5bn in the first quarter of 2007

The industry continues to set new records as revenues leap 26% year-on-year. The latest figures from the US Interactive Advertising Bureau and PricewaterhouseCoopers LLP show how the world's largest online advertising market continues to grow at a rapid pace, reaching a new record of $4.9bn (£2.45bn) for the first quarter of 2007. Specific drivers of the growth include search engine advertising, video formats and the continued growth of online in the purchase research process.

Digital Strategy data - IAB US data June 2007 table 1

Digital Strategy data - IAB US data June 2007 table 2

Source: IAB US, 06/06/2007


US online adspend grew 34% from 2005-2006

Figures from the US IAB/PwC study shows that online adspend rose 34% in 2006 to reach $16.8bn (£8.50bn) (from $12.5bn (£6.33bn) in 2005). Based on the IAB/PwC results eMarketer have release their latest market predictions, forecasting that online adspend will reach $36.5bn (£18.5bn) in 2011. eMarketer expect double digit growth to continue until at least 2011 for the following reasons:

  • Audiences will continue to spend more time online and advertisers will need to keep up with them, shifting their spending away from other media.
  • The greater targeting and tracking of online marketing will continue to make the medium more attractive.
  • As new formats such as online video become more widely used large brand marketers will devote more of their budgets to online campaigns.

From eMarketer:, 20/03/2007


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