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Entries from Digital Intelligence tagged with "iab"

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UK marketing trends: Mobile drives digital ad spend past £10 billion threshold

Driven by advertisers’ need to tap into people’s rising use of mobile to watch content, digital advertising grew at its fastest rate for nine years – by 17.3pc to £10.3 billion in 2016, according to new research from the Internet Advertising Bureau UK / PwC Digital Adspend.

12/04/2017  |  Full story...

Ad blocking levels have "stabilised"- IAB

The proportion of British adults online currently using ad blocking software has remained at around 22% for the last year, according to the latest wave of the Internet Advertising Bureau UK’s Ad Blocking Report, conducted online by YouGov.


23/02/2017  |  Full story...

IAB UK appoints Roisin Donnelly to lead new “advertiser engagement” scheme

The Internet Advertising Bureau (IAB) UK has today announced the appointment of Roisin Donnelly to spearhead its advertiser engagement work.


07/02/2017  |  Full story...

IAB UK appoints Jon Mew as CEO

The Internet Advertising Bureau UK has named Jon Mew as its new chief executive, replacing Guy Philipson, who is stepping down from the role.


05/01/2017  |  Full story...

IAB white paper: Native ads and content marketing

IAB Europe has published two key resources for Online Native Advertising and Content Marketing, giving advice on applicable EU rules.

13/12/2016  |  Full story...

IAB Europe White Paper: Using Data Effectively in Programmatic

Consumers are using an ever-increasing variety of channels and touch points across media to shop and to consume content., according to a new white paper report from IAB Europe.

22/11/2016  |  Full story...

Ad spend on mobile display overtakes PC for first time

The amount companies have spent on mobile display ads has overtaken that of PC and tablet display for the first time, according to new research.


12/10/2016  |  Full story...

Programmatic tips: How to choose your buy-side and sell-side strategies

Programmatic marketing is fast becoming the dominant way of buying and selling digital ad space, but how do you choose whether it is suited towards your business goals- and what kind do you choose. This infographic from IAB Europe guide you through the decision process.

04/10/2016  |  Full story...

Ad blocking slow down? Filtering levels out at 21% in UK

Ad blocking levels have not risen in the first half of 2016, staying level at around 21%, according to new data.


18/08/2016  |  Full story...

One year on: IAB reveals steps taken to solve digital advertising’s 5 biggest issues

One year after launching its “IAB Believes” initiative, the Internet Advertising Bureau UK has published a summary of the progress made to tackle the five biggest issues facing digital advertising.

03/08/2016  |  Full story...

Guy Phillipson to step down as IAB boss after 12 years

Guy Phillipson, the Chief Executive of the UK’s Internet Advertising Bureau is to step down in January 2017 after exactly 12 years heading the industry body.

20/07/2016  |  Full story...

Lighter ads: New tech slashes ad sizes 75%

New technology from native ad company, Vibrant Media, has slashed the ad weight for its In-Text, In-Image, out-of-stream video and high impact native ad formats by over 75% to just 30.5 KB.

15/07/2016  |  Full story...

Ten years of digital growth: Ireland leads Europe for long-term ad spend

Ireland has enjoyed the best digital growth in Europe over the past decade, followed by Bulgaria and Poland, according to new research looking at online ad spend over the past ten years.

05/07/2016  |  Full story...

Tackling mobile ad blocking: Consumer control and “common sense” are key

Giving consumers more control and using “common sense” are the main ways to improve mobile advertising and make it more acceptable to consumers, according to a major study by the Internet Advertising Bureau UK.

29/06/2016  |  Full story...

JICWEBS helps brands track video viewability with new guidelines

The UK’s Joint Industry Committee for Web Standards (JICWEBS) – the independent body that defines best practice and standards for online ad trading – has announced the next stage in the move to address online viewability.

07/06/2016  |  Full story...

Three UK to test ad blocking at network level for first time

Three UK is trialling ad-blocking technology on its network next month, for one day only.

26/05/2016  |  Full story...

UK digital ad spend grows at fastest rate for 7 years

UK digital ad spend grew 16.4% in 2015, with the average home now owning 8.3 internet devices, according to new stats from the IAB.

14/04/2016  |  Full story...

EU referendum: Brits’ search habits reveal quest for information online

There are now less than 100 days until the Uk makes big decision around whether we stay in Europe. In the run up to the 23rd of June, Hitwise, a division of Connexity, lifts a lid on the different behaviour witnessed across the UK when it comes to learning and informing their decision.

18/03/2016  |  Full story...

Spain: Digital now accounts for quarter of ad spend

Spending on digital advertising in Spain jumped 21% in 2015 capturing 25% of the overall market, up from 22.9% a year earlier, according new research.

18/03/2016  |  Full story...

Four ways to beat ad blockers: IAB guide offers new tactics

As the ad blocking wars heat up,the IAB‘s Technology Laboratory has launched a new guide that outlines the tactics publishers are using to urge users to stop using the filtering technology.

09/03/2016  |  Full story...

IAB UK: Ad block use rises from 18% to 22% in just 3 months

Over two-fifths (22%) of British adults online are currently using ad blocking software – a rise from 18% in October, according to new research.

01/03/2016  |  Full story...

Three’s ad block ‘will hurt consumers and publishers across Europe’- IAB

IAB Europe has expressed its "serious concern" following the announcement that mobile operator Three is to impose network-level ad blocking in the UK and Italy followed by a rapid roll-out of the technology in its other European operations.

22/02/2016  |  Full story...

IAB boss calls Adblock Plus 'unethical, immoral, mendacious coven'

The adblock wars are escalating, with head of the IAB launching a vitriolic attack on the companies behind the filtering software.

27/01/2016  |  Full story...

Party’s over: IAB ‘uninvites’ Adblock from annual conference

Adblock Plus has revealed that its staff have been “uninvited” to the Interactive Advertising Bureau’s annual leadership meeting, as tensions escalate between the popular ad-blocking tool and the digital marketing industry.

19/01/2016  |  Full story...

50% of marketers buying mobile ads programmatically (but many still don't get it)

Half (50%) of mobile marketers are buying mobile inventory programmatically, however, nearly half have little knowledge of the discipline, according to new research.

13/01/2016  |  Full story...

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