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Entries from Digital Intelligence tagged with "iab"

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Digital ad spend hits record £6bn: Tablets drive new growth

Over one in four British consumers now owns a tablet, as advertisers spent a record £6.3 billion in 2013 to reach people surfing the internet across an increasing array of devices, according to the latest Internet Advertising Bureau UK (IAB) Digital Adspend report, conducted by PwC.

09/04/2014  |  Full story...

UK TV ads hit record high of £4.63bn for 2013

TV ad revenue reached a record high of £4.63bn in the UK during in 2013, a year-on-year increase of 3.5%, according to new research.

10/03/2014  |  Full story...

Mobile accounts for 30% of US cinema ticket sales

Nearly a third (30%) of movie tickets are bought on mobile phones in the US, and 87% of movie watchers look up movies on their phones after seeing an ad elsewhere, according to new research from the IAB.

05/03/2014  |  Full story...

Social media brands in Spain: Internet marketing strategies

Social media brands in Spain spent 180% more on advertising than in the previous year, according to a new report looking at internet marketing strategies in the region, according to a new report looking at Internet marketing strategies.

05/02/2014  |  Full story...

Privacy and tracking in a post cookie world: Alternatives to traditional tracking techniques

Advertisers and publishers have relied on cookies to track consumer behaviour online for years- but the practice is slowly becoming outdated as technology advances. So what are the new ways to monitor online habits? In this white paper, the Interactive Advertising Bureau offers a guide to cookie alternatives.

31/01/2014  |  Full story...

Online advertising traffic data fraud – explanation and guidelines

If you’re a media planner using online advertising traffic data, you’ll know all about the challenges and the need for guidelines – so this simple explanation tells you more.

27/01/2014  |  Full story...

Digital ROI: Affiliate marketing gets ‘£14 return on every pound spent’

Advertisers in the UK spent £1bn on online performance marketing (often referred to as affiliate marketing) in 2013; up 15% on 2012, with advertisers getting an average £14 return on every pound spent, according to new data looking at digital ROI.

22/01/2014  |  Full story...

US internet ad revenues rise 15% to record $10.7bn

Internet advertising revenues in the U.S. hit a record-breaking high of $10.69 billion for the third quarter of 2013, according to new research.

02/01/2014  |  Full story...

Online media traffic fraud continues to undermine media buying confidence

The problem with a media channel where everything is counted is that the numbers rarely match up. Media traffic fraud has been a big issue since the late 90s, and this month another initiative kicks off to try and reduce online media traffic fraud.

10/12/2013  |  Full story...

Mobile advertising effectiveness measurement in Australia: New industry partnership strengthens online currency

Measuring the effectiveness of mobile advertising remains a major challenge. The number of data points give so many options for what marketers measure has blocked the creation of single currencies in the way that GRPs became the TV currency. Here’s how Australia is planning to tackle the challenge.

05/12/2013  |  Full story...

Top mobile privacy fears: Mobile banking and text message content biggest concerns

When it comes to attitudes to mobile data privacy, smartphone owners in the UK are most concerned about companies having access to banking activities and content of texts and emails, while data collected around apps and web surfing on mobiles is of least concern, according to a new survey.

26/11/2013  |  Full story...

UK digital ad spend hits £3bn in 6 months- consumer goods now top sector for mobile display

Digital ad spend up in the UK rose 17.5% to reach a record six-month high of over £3bn, with consumer goods overtaking entertainment and media as the biggest mobile display advertiser, according to new research.

07/10/2013  |  Full story...

11% of UKs biggest advertisers now using ‘responsive design’ for tablets and mobiles

One in 9 (11%) of the UK’s 100 highest spending advertisers now have websites designed to automatically display content in the most appropriate way for whichever device a consumer is using, with the automotive and technology sectors leading the way, according to new research.

30/09/2013  |  Full story...

Major ad group pulls out of 'Do Not Track' talks

The Digital Advertising Alliance has pulled out of an international working group looking to determine a global online privacy standard, as the ‘Do Not Track’ cookie monitoring debate rumbles on.

18/09/2013  |  Full story...

Mobile advertising metrics and measurement of impressions – new rules

The latest industry standards give a boost to accountability with mobile advertising metrics and measurement of impressions finally agreed between key stakeholders. These cover banners, apps and refresh rates, and will help make mobile advertising a little easier to trade and a lot easier assess.

15/07/2013  |  Full story...

Rise of the silver surfer: UK over 55's ‘closing the digital divide’

UK adults aged over 55 are beginning to close the gap on their younger counterparts in terms of web use, according to new research from the IAB.

03/06/2013  |  Full story...

IAB research: Tablet users want interactive ads

New research published by the IAB in conjunction with its partner Ipsos MediaCT, has found that consumers are more than twice as likely to be engaged with tablet ads that are interactive.

Overall, 55% of tablet users think that advertising on tablets can do things that other media can’t and they expect to see this functionality incorporated into the adverts they see. However, 30% of the sample remained negative towards the ads they had seen on tablets until now.

27/07/2012  |  Full story...

Mexico online ad spend up 36% in 2011- Automotive and financial services lead the way

Online ad spend in Mexico exceeded 30% for the third year in a row, according to the May 2012 Interactive Advertising Bureau México (IAB México). The report, entitled “Estudio de Inversión Publicitaria Online en México—Resultados de 2011,” indicates that online ad spend in Mexico rose 36% last year to reach MXN4.6 billion ($370 million).

14/06/2012  |  Full story...

Top digital ads of 2011 revealed (video)

LBi, AMV BBDO, Wieden & Kennedy, Red Bee Media and Budweiser were this month honoured at the IAB’s annual Creative Showcase Grand Prix Awards ceremony. This video showcases the campaigns that took the top gongs at this year’s event.

27/04/2012  |  Full story...

MediaMind woos publishers with new rich media ad platform

Online ad technology provider MediaMind has partnered with Unicast and Eyewonder to launch a new service aimed at publishers looking to boost their online ad revenues. The new ‘MediaMind Global Publisher Unit’ gives publishers access to additional resources and services worldwide to bolster their rich media offering. The Global Publisher Unit provides access to new technologies such as dynamic creative optimization, mobile and in-stream video.

16/02/2012  |  Full story...

Smartphones helped double UK mobile ad spend during 2010

UK mobile advertising market grew 116% to £83 million in 2010, boosted by the increasing popularity of smartphones, according to new data. New research from the Internet Advertising Bureau and PwC indicated that the adoption of smartphones boosted traditional advertisers’ confidence in the mobile space.


23/03/2011  |  Full story...

First mobile web ad metrics launched

For the first time, standardised key metrics for measuring advertisements have been established for the mobile interactive industry, via a joint effort by the Interactive Advertising Bureau (IAB) and the Mobile Marketing Association (MMA).

The “Mobile Web Advertising Measurement Guidelines” provide a framework to govern how ad impressions are counted on the mobile Web, and were set with the assistance of the Media Rating Council (MRC). A joint task force, comprised of members of the IAB’s Mobile Advertising Committee and the MMA’s Measurement Committee, met for more than a year to develop these guidelines, which specifically cover WAP/Mobile Web advertising.


03/03/2011  |  Full story...

Digital Intelligence October 2010

Digital Strategy data - Digital Intelligence October 2010

When exciting new research landed from TNS, we thought we'd share it straight away rather than wait till the end of the month. Here are the topline points, with more on research and announcements from the global giants that caught our eye over the last two weeks.

Digital Life is a global study into people's online behaviour. TNS interviewed around 50,000 people from over 45 countries to explore the different ways internet behaviours are evolving. They used consistent questions and built an interactive dashboard that lets you compare the data.

Other stories we've been tracking include the race to TV (launches from Google and Apple), UK online adspend rising 10% (to just under £2bn in the first half of 2010), YouTube winning the copyright case in Spain, and in Antarctica Google's Streetview making its debut.

As you plan your 2011 digital strategy, let us know if you need more on any of these areas, or support from the management coaches at the Digital Training Academy to ensure you choose the right digital channels for your audience.

Read October 2010

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Video ads: Branding campaigns work online… eventually

New research into online video ads shows that consumers want to investigate brands in their own time, and are more open to receiving ads around quality video content. The results of a year-long study from Sky and the Internet Advertising Bureau – the trade body for digital advertising - reveal the true branding effectiveness of online video, showing how consumers prefer to ‘store’ advertising information, rather than clicking-through immediately.

The study, run by media research company Decipher, found that whilst 6% of people who recalled a video ad clicked to make an immediate purchase, around 54% of people chose to delay a purchase or investigate the brand in their own time, once again calling into question whether click-through rates are the best measure for online branding campaigns.


07/10/2010  |  Full story...

UK online ad spend up 10%: Video and social media lead way for growth

The money spent on internet ads in the UK increased 10% in the first half of this year, with advertisers spending a total of nearly £2bn on the medium, according to new data. The study, from the IAB and Price Waterhouse Coopers , found that video and social advertising fuelled online display’s return to growth, while the FMCG and Entertainment sectors ramped up investment to become two of the biggest spenders in the sector.

The boom in online video, social and ‘performance’ marketing contributed to the 10% increase in online advertising spend during the first half of 2010 (compared with the same period of time in 2009), which saw UK marketers invest £1,968.6 million, lifting the medium to a record market share of 24.3%. The return to double-digit growth for the internet mirrors the general recovery of the entire advertising industry, with total UK expenditure increasing 6.3% to £8.1 billion between January and June 2010.


05/10/2010  |  Full story...

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