Digital Intelligence

Entries from Digital Intelligence tagged with "iads"

9 result(s) displayed (1 - 9 of 9)

Apple confirms iAds exit on June 30th

Apple has confirmed it's giving up on making money in the mobile advertising business, and it will shut down the app network for its six-year-old iAd program on June 30th.

18/01/2016  |  Full story...

What advertisers need to know about iOS 9

If you’re an advertiser, Apple is about to make your job more difficult. The latest IOS 9 for iPhones and iPads allows mobile ad blocking and introduces a Flipboard-style news aggregator that favours iAds over rivals. We look at the implications as Apple changes the rules of the mobile ad game…

14/09/2015  |  Full story...

Apple iAds come to Latin America for first time

Apple is expanding its iAd to Latin America for the first time, via a partnership with Internet Media Services (IMS).

20/01/2015  |  Full story...

Apple taps into programmatic mobile ads for first time

Apple is moving into programmatic advertising for the first time, partnering with Rubicon Project to help brands automate the buying of its mobile ad unit iAds.

25/11/2014  |  Full story...

Facebook tests ‘AdSense-style’ mobile ad network for 3rd parties

Facebook is testing a new mobile ad network, running ads targeted according to user data on third-party apps and mobile websites for the first time. The new platform will see Facebook expanding beyond its website to syndicating ads across the web and on mobile apps, essentially offering a rival to Google’s AdSense ad network.

The move comes as the social network comes under increasing pressure from investors to make more money from mobile ads.

19/09/2012  |  Full story...

Apple planning iAd-funded music streaming service?

Apple is considering to expand its music service by licensing a custom radio servicing device, offering free music streams funded by iAds, according to a news report. The Wall Street Journal reports that the company is in talks with record labels to provide customized streaming music, in a move that would put Apple in deirect competiton with the likes of Pandora, Spotify and WE7.

10/09/2012  |  Full story...

Apple slashes iAd prices again to compete with Google’s AdMob

Apple has made further reductions to the costs of advertising on its iAd mobile advertising platform, down to just a tenth of its original asking price, following slow take up. Originally pegged at a million dollar minimum buy in, then discounted to $500,000, Apple has slashed the minimum buy to $100,000, increased developer revenue sharing to 70% and dropped costly cost-per-click.

17/02/2012  |  Full story...

Mobile ad wars: Apple to slash iAd prices by 70%?

Apple has reportedly cut the price of the iAd rate card by 70% since its launch, as the company makes a second mark-down of its mobile ad format this year to attract advertisers. According to a report from Bloomberg, unnamed sources told the news agency that this price drop indicates that Apple is "struggling to parlay its technology leadership into success in the ad industry."

In February, Apple halved the price of its mobile advertising platform. The company has now cut rates by up to 70 per cent following this second price drop.

13/07/2011

13/07/2011  |  Full story...

New iPhone ad platform gets $60m in pre-bookings

Apple’s new iPhone 4 will be the first smartphone to run the company's iAd mobile ad network, with 17 advertisers already lined up to target app users on the move. During his keynote, Steve Jobs, Apple CEO, announced that Apple's iAd mobile advertising network for the iPhone and iPad would debut July 1 with 17 advertisers. The service – which will offer advertising inside mobile apps, initially on the iPhone and iPod Touch – promises to combine the emotion of TV advertising with the interactivity of internet advertising.

Jobs said the advertisers had committed to spend $60 million in advertising in the second half of the year, which represents half of the total U.S. mobile ad spend forecasted by JP Morgan for that time period, according to Apple. Brands appearing on the network will include AT&T, Best Buy, Campbell Soup Co., Chanel, Citi, DirecTV, GEICO, GE, JCPenney, Liberty Mutual Group, Nissan, Sears, State Farm, Target, Turner Broadcasting System, Unilever and The Walt Disney Studios.

09/06/2010  |  Full story...

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