Digital Intelligence

Entries from Digital Intelligence tagged with "iash"

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Web ad watchdog IASH to expand role in UK

The Internet Advertising Sales House (IASH) is to extend its role of policing online ad networks to cover more of the industry, including ad exchanges. The move will see IASH agree a new structure with defined roles for UK trade bodies IAB and ABC

Internet Advertising Sales House (IASH) was originally launched in 2006 to police the activities of sales houses and networks through an effective industry-agreed Code of Conduct, audited by ABC. With the advent of Ad Exchanges, Supply Side Platforms (SSPs), Demand Side Platforms (DSP’s) and other real-time operators within the network space membership of IASH will be open to more operators within the network ecosystem.


19/07/2011  |  Full story...

IASH developing new tech to stop ads showing on dodgy websites

Trade body Internet Advertising Sales Houses (IASH) has announced an investigation into the use of real-time “Content Safe” services, to help advertisers ensure their messages are not shown next to inappropriate content on the web. The use of these real-time content-screening services will be complementary to the established IASH Code of Conduct, which prohibits the use of barred content such as hate, indecent or obscene sites.

‘Content Safe’ or ‘Content Verification’ services can provide an additional layer of protection for advertisers online, and reflect the IASH mission to protect brands from appearing next to inappropriate content. They involve the analysis of URLs and web content to detect inappropriate content to ensure that brands can minimise any risk associated with where their adverts appear online. Brands can choose certain terms, semantics or websites on an ongoing basis to reduce the risk of their ads being placed inappropriately.


01/07/2010  |  Full story...

IASH elects new steering committee

Internet Advertising Sales Houses (IASH) – the council established to police the activities of ad networks in the UK - has voted in a newly elected Steering Committee to come into effect from 1st June 2010. The Steering Committee serves to provide leadership and direction to the IASH Council and facilitate the effective working of the group ensuring it remains committed to brand safety and technical developments in the market.

The newly elected members of the Steering Committee – as voted for by all 26 members of the council - are Harvey Sarjant – Addvantage Media, Brandon Keenon – AOL Advertising, George Odysseous – Tribal Fusion, Gareth Stapp – Yahoo DR and Andrew Goode - Clickbrokers. The evolving structure reflects the maturation of the group, making it more akin to other industry trade bodies such as the IPA and IAB.


03/06/2010  |  Full story...

eSpot ad network suspended fom IASH

The Internet Advertising Sales House council has confirmed that ad network eSpot has failed to complete and pass the most recent ABCe audit. The online ad network did not submit an audit for the period July to Dec 2009, and has therefore been suspended. This decision is based on the IASH Code 9.2 which states that if an IASH Member fails to submit for an audit they will be suspended from IASH Membership.

Any IASH Member who fails to complete or an audit will be referred for a re-audit and can only re-apply for IASH Member status upon the successful completion of an IASH audit. IASH said that if eSpot wishes to regain IASH membership, the company must, as a minimum, complete and pass an audit before being considered for re-admission.


16/04/2010  |  Full story...

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