Digital Intelligence

Entries from Digital Intelligence tagged with "ibeacon"

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EasyJet tests iBeacon to ‘enhance airport experience’

Easyjet is testing Apple’s iBeacon technology across European airports,letting users receive in-app interactions using nearby signals “to enhance the in airport experience”.

14/07/2014  |  Full story...

Digital Intelligence January 2014

Digital Strategy data - Digital Intelligence January 2014

If you're planning 2014 digital strategies for your brands, here's the latest inputs from our strategists:

- Long term trends: The 'Internet of Things' (physical objects getting connected) came closer with Google buying smart thermostat maker Nest and strengthening their 'Android for cars' scheme
- Ecommerce innovation: Drive-to-shelf is growing with tools such as Apple's iBeacon - which US retailers are rolling out to offer discounts and product information
- Media buying: Internet-style personalised targeting is going mainstream with Sky pioneering the new "AdSmart" format

If your brand needs a digital strategy healthcheck before the 2014 campaigns launch, then email us back Hello@DigitalStrategyConsulting.com. A strategist will be in touch with practical brand-specific advice on where to focus.

Read January 2014

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