Digital Intelligence

Entries from Digital Intelligence tagged with "ikea"

14 result(s) displayed (1 - 14 of 14)

Cannes Lions winner: Ikea wins Health innovation award for “ThisAbles”

Ikea has taken the top prize in the Health category at this year’s Cannes Lions festival for “ThisAbles,” a suite of product adaptors that make the company's furniture and goods accessible to those with disabilities.


20/06/2019  |  Full story...

Game of Thrones finale: IKEA claims the TV ad Throne

With the last ever Game of Thrones episode to hit screens this weekend, new research reveals Ikea, O2 and BT TV ads have been best at generating social buzz around the show.


20/05/2019  |  Full story...

IKEA unearths “previously undiscoverable” customer digital insights with Content Square

IKEA has implemented ContentSquare's digital insight and user experience analytics solution to enable its teams company-wide to better understand their customers' online behaviour, as part of the business' growth and customer strategy plan for 2019.


08/11/2018  |  Full story...

Ikea downsizes with high street store and 24 hour deliveries

Furniture retailer Ikea plans on opening a string of smaller high street stores and starting a 24-hour delivery service due to the number of online shoppers buying goods around the clock.


24/07/2018  |  Full story...

Ikea handyman app TaskRabbit hit by data breach

Ikea's odd jobs marketplace TaskRabbit is back online today, after a "cyber-security incident" on Monday.


20/04/2018  |  Full story...

Ikea to sell furniture via third-party sites

Ikea will start experimenting with selling its famous flatpack furniture through third-party online retailers, as part of a wider push to become more accessible to shoppers.


11/10/2017  |  Full story...

Ikea’s new strategy: More click and collect stores

Ikea plans to open more pick-up and order points as a main driver for growth, as the flat pack furniture retailer moves more towards ecommerce sales.


21/09/2016  |  Full story...

Ikea reveals phone-charging furniture

Ikea has launched a range of furniture fitted with wireless charging spots for mobile devices.

04/03/2015  |  Full story...

IKEA revamps catalogue app for multi-channel shoppers

IKEA has revamped its catalogue app letting users save their favourite items from multiple catalogues as a shopping list to be used on its website or in-store, as part of the furtnuiture stores new omnichannel strategy.

01/08/2014  |  Full story...

Facebook case study: Ikea Facebook campaign boosts store visits by 11%

At the beginning of 2014, an Ikea Facebook campaign drove an 11 per cent increase in foot traffic for the retailer, according to research carried out by Vizeum and iProspect in partnership with Facebook and EE.

22/05/2014  |  Full story...

Top 15 online retailers in Sweden: Amazon, CDON and Ikea lead the way

In August 2013, the retail category was visited by over 5 million Swedish internet users, an increase of 12 percent compared to August last year, according to new data from comScore.

14/10/2013  |  Full story...

Digital Intelligence August 2013

Digital Strategy data - Digital Intelligence August 2013

Most social strategies are no longer working. Facebook's filtering of posts has switched the platform to a paid channel, and now investigations in the UK reveal the extent of fake fans. Viral marketing is failing to travel without paid promotion, and although the audiences of YouTube and Facebook look massive, most businesses find real engagement with their content is tiny.

From China to the USA, Russia to South Africa - our strategists have seen the same patterns everywhere this month as we strengthen the digital strategies of global brands. Other stories we've been tracking:

- Path to purchase: New research on how digital impacts sales
- Digital ad budgets: P&G's big switch in the US
- New production tools: Why the DoubleClick tool for publishing rich media ads should cut agency costs

New advanced training courses are now in place for all main digital disciplines, so if your teams need a recap, then simply mail us back.

Read August 2013

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Viral of the week: IKEA catalogue puts virtual furniture in users’ living rooms

This year’s IKEA catalogue now comes with an augmented reality twist, giving users the ability to place virtual furniture in their own home with the help of a smartphone app. See why its our viral of the week below…

09/08/2013  |  Full story...

IKEA tests Pinterest to promote new collection in UK

IKEA UK has begun a new email and social media campaign that utilises Pinterest to promote its new Indian-inspired ‘True Blue' collection. Interest in the campaign, which is also using giant social network Facebook, will initially be driven by an email to members of the IKEA Family Loyalty scheme which will direct recipients to an independent micro-site.

22/05/2012  |  Full story...

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