Digital Intelligence

Entries from Digital Intelligence tagged with "influencer marketing"

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Nielsen launches influencer campaign measurement tool

Nielsen has launched a measurement solution to help advertisers evaluate the effectiveness of influencer marketing.

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05/11/2019  |  Full story...

Nearly half of holidaymakers spend longer researching a holiday than the duration of the trip itself

There is a big opportunity for marketers to reach holiday markers during their online research stage, with many shoppers using social media influencers to reach a decision, according to a new study.

25/10/2019  |  Full story...

Celebrity influencers 'boost millennial gardening activity'

There has been a huge impact celebrity influencers and social media has on driving millennials to be more active gardeners.

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01/10/2019  |  Full story...

Half of marketers ‘want complete control over influencers’ marketing posts’

Half of marketers feel they should have complete control over the written captions and visual elements of an influencer's post, according to new research.

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19/09/2019  |  Full story...

Bazaarvoice boosts user reviews with Influenster buy

Bazaarvoice has bought Influenster, a product discovery and reviews platform, to give brands a single partner to help them build relationships with new and existing customers.

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29/08/2019  |  Full story...

Ogilvy UK partners Takumi to boost global influencers

Marketing giant Ogilvy UK is working with Takumi to boost its influencer marketing capabilities for clients.

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19/08/2019  |  Full story...

Influencer fraud ‘costing brands over £1 billion’

Influencer fraud, where influencers pay for fake followers or engagement, is costing brands more than a billion dollars a year, according to a new study.

Influencer fraud ‘costing brands over £1 billion’

01/08/2019  |  Full story...

Influencer marketing ruling: Sanofi fail shows limits of ‘celebrity’ sponsorships

Earlier this month, an Instagram influencer was penalised by the Advertising Standards Authority for promoting sleeping tablets to her 37,000 followers.

Influencer marketing ruling: Sanofi fail shows limits of ‘celebrity’ sponsorships

29/07/2019  |  Full story...

Vlogger interview: Fashion brands’ approach to social media influencers is changing

Fashion brands are changing the way they engage with social media influencers and now regard their feeds as a billboard space that they are buying rather than an online community with which they want to engage.

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05/07/2019  |  Full story...

Celebrities reveal their YouTube watch history in new Google series

YouTube is launching a new campaign aimed at the advertising industry, giving people a  glimpse into celebrity’s favourite  videos and subscriptions.

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04/07/2019  |  Full story...

The science of the influencer: A primer for TV and social ads?

Social media stars and celebrities are having a greater role in marketing, but how are infleuncer ads different from regular TV of Facebook ads in the impact they have on the viewer? A new neuroscience study on influencers indicates the new channel can complement traditional marketing methods.

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19/06/2019  |  Full story...

The Love Island effect: Influencer ROI ‘is more theatre than reality’

The role of influencers in popular culture, like Love island or the royal family, is not as living up to the marketing hype, according to new research.

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10/06/2019  |  Full story...

Influencer marketing trends: Higher spend, deeper engagement and stronger ROI

Influencer marketing trends: Higher spend, deeper engagement and stronger ROI

Influencer marketing spending is on the rise with the average campaign spend nearly 3 times higher than in 2017, according to new research.

13/05/2019  |  Full story...

Top retailers failing to capitalise on growing social media influence’

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Almost a fifth of leading UK e-retailers are missing out on potential sales due to a lack of connection with their customers’ extended social circles, according to new research.

10/05/2019  |  Full story...

Live and Breathe teams up with The Virtual Influencer Agency

Shopper marketing firm Live & Breathe is partnering with The Virtual Influencer Agency (VIA), taking on Dudley Nevill-Spencer as its new strategy & innovation director in the process.

Live and Breathe teams up with The Virtual Influencer Agency

02/05/2019  |  Full story...

Instagram trends: Influencer use of #ad ‘has more than doubled in a year’

The use of the hashtag #ad has more than doubled, growing by 133% in a year, according to new research.

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01/05/2019  |  Full story...

Is influencer marketing overestimated? Only 1 in 10 people buy based on social recommendations

Despite the recent hype surrounding influencers, only 22% of retailers use influencers to engage customers and only 10% of consumers have bought a product based on an influencer recommendation, according to new research.

Is influencer marketing overestimated? Only 1 in 10 people buy based on social recommendations

26/04/2019  |  Full story...

Working with influencers: How to keep control of your brand identity

New official guidance for influencers regarding paid, gifted and affiliate social content means that now is the time for brands to truly step up their influencer marketing game, according to Andy Culbert from digital-first branding and design agency, MERó.

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18/02/2019  |  Full story...

YouTubers, not friends, are driving kids Christmas wish lists

One in three British parents say their kids are most likely to ask for a present because they saw an influencer recommend it.

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17/12/2018  |  Full story...

The year in review: 17 biggest digital trends of 2018

2018 was another big year for digital marketing, with the rise of voice search, AI going mainstream and Walmart buying FlipKart. This was the year that Spotify went public, Huawei overtook iPhone and a video game sparked a dance craze. In this special report, we’ve identified 17 of the biggest trends of the year.

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14/12/2018  |  Full story...

YouTube faces fan backlash over 2018 ‘Rewind’ video

YouTube’s annual recap video, showcasing some of the most popular influencers on the platform, has come under fire this year becoming the second-most disliked video in the website's history.

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12/12/2018  |  Full story...

Most sports and fitness wear brands 'have used social media influencers'

Three fifths of sports and fitness clothing brands have used social media influencers to help promote their products, it has been revealed, and as many as 49% of these noticed a boost in sales following this.

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04/10/2018  |  Full story...

Influencers go mainstream: YouTube star Joe Sugg on BBC’s Strictly

Influencer marketing has become big business in recent years, particularly in reaching a younger audience, but one YouTuber looks set to bridge the demographic divide by taking part in primetime TV show ‘Strictly’ on the BBC.

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07/09/2018  |  Full story...

YouTube goes boxing: KSI v Logan Paul fight ends in a draw

A much-hyped boxing fight between rival YouTubers KSI and Logan Paul has ended in a draw.

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28/08/2018  |  Full story...

Social media stars investigated for not labelling commercial posts

The Competition and Markets Authority (CMA) is investigating celebrities and social media influencers for failing to disclose brand deals, as influencer marketing becomes a more popular way of brands reaching audiences.

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17/08/2018  |  Full story...

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