Digital Intelligence

Entries from Digital Intelligence tagged with "instagram"

25 result(s) displayed (1 - 25 of 184)

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Social media stars investigated for not labelling commercial posts

The Competition and Markets Authority (CMA) is investigating celebrities and social media influencers for failing to disclose brand deals, as influencer marketing becomes a more popular way of brands reaching audiences.

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17/08/2018  |  Full story...

Facebook traffic plunges as people flock back to YouTube- study

Facebook has been losing US users over the last two years as they flock to rival services such as YouTube, according to new research.

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14/08/2018  |  Full story...

Social TV trends: Love Island's official partners aren't the only winners

ITV's Love Island was the reality show success story of the summer. New research uncovers which brands benefited from the TV series, indicating that official sponsorship was not the only route to success.

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07/08/2018  |  Full story...

Switzerland digital trends: More than half of social network users on Instagram

While Facebook remains the most popular social network, Instagram is enjoying strong growth, according to new research.

03/08/2018  |  Full story...

2018’s most innovative tech brands: Amazon tops list

Amazon has topped the list of the 6th annual Most Innovative Tech Brands survey conducted by Brand Keys, with General Motors, Hulu, Lyft, Instagram, Nike also making the list.

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01/08/2018  |  Full story...

Instagram rich list: Kylie Jenner claims to spot

Reality TV star Kylie Jenner has been named the highest earner on an Instagram rich list, estimated to make $1m (£760,000) per sponsored post.

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26/07/2018  |  Full story...

World Cup social media review: Best influencers, posts and sponsors

The last ball has been kicked, the champions have been crowned and legends have been immortalised, but, more importantly, which player gained the most followers on Instagram? This infographic from Socialbakers looks back at the biggest social media buzz of the tournament.

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26/07/2018  |  Full story...

Facebook sees ad spend boom despite data scandal

Disproving sceptics predicting a doomsday scenario for Facebook has seen a 19% increase in ad spend on its core platform and Instagram quarter-over-quarter and a 48% increase year-over-year, according to new research.

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17/07/2018  |  Full story...

Instagram launches long-form video hub IGTV

Instagram has unveiled its long-form video hub under the name IGTV, offering a YouTube-like experience for vertical videos suited for mobile viewing.

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22/06/2018  |  Full story...

Instagram planning long-form videos?

Instagram is reportedly considering dropping video length constraints, that would let users post clips longer than one hour.

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08/06/2018  |  Full story...

How KFC spoofed a vlogger trend with fake ‘Clean Eating’ Burger

Back in February 2017, KFC created an elaborate online prank to promote its latest Dirty Louisiana burger with a fake food blogger and a humorous take on the clean eating craze.

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31/05/2018  |  Full story...

The big 6 trends from Facebook’s F8 event: VR sale, Watch Party and a clear history tool

Facebook unveiled a raft of new features during its annual F8 conference this week, including a dating service and its standalone VR device going on sale, but the conference was overshadowed by continuing controversies at the company.

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02/05/2018  |  Full story...

Influencer marketing trends: Big brands 'wasting money' on fake followers

Two Procter and Gamble brands are among the top 10 advertisers using paid influencers with fake followers, while Heinz Ketchup is the most efficient brand on Instagram with a sub-$2 CPM, according to new research.

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23/04/2018  |  Full story...

Social media trends: Is Vero a flash in the pan or challenger to the social media status quo?

Vero has risen in popularity as a user-friendly alternative to Instagram, rising to nearly 3 million. Yuval Ben-Itzhak CEO of Socialbakers, looks at what the 3-year old social network has to do to compete with Snapchat and Instagram.

18/04/2018  |  Full story...

Instagram takes shopping service to UK

Instagram has launched its shopping service in the UK, letting retailers turn their posts on the social media site into sales.

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21/03/2018  |  Full story...

Snapchat UK ad revenue to overtake Twitter's next year

Snapchat’s UK advertising revenue is set to overtake Twitter’s UK revenue in 2019, and revenue from consumer magazine and cinema advertising within two years, according to new research.

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20/03/2018  |  Full story...

Facebook testing Instagram Stories on WhatsApp

Facebook is testing Instagram Stories on WhatsApp to take on social media rival Snapchat, according to a news report.

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08/01/2018  |  Full story...

Worldwide Instagram user numbers continue to grow

Facebook-owned Instagram will be used by nearly one in four smartphone users worldwide this year, according to eMarketer’s first-ever global forecast of the photo- and video-sharing social platform, released this week.

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18/12/2017  |  Full story...

Instagram lets users follow hashtags: New channel for brands?

Instagram is now letting its users follow hashtags based on their interests, in a move that could make streams more engaging while open up new marketing opportunities.

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15/12/2017  |  Full story...

Top UK brands on Instagram: Burberry leads the way

Burberry retains it's position as most popular British brand on Instagram, but British brands have a long way to go: Nike, the world’s most popular brand on Instagram, has over 7 times as many followers, according to a new study.

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27/11/2017  |  Full story...

Most effective social media strategies for each platform [INFOGRAPHIC]

While most brands agree that social media is a critical channel, many aren’t leveraging the strengths that are unique to each platform. This infographic from SUMO Heavy breaks down the different social media platforms and identifies the best strategies for brands to implement on each.

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20/10/2017  |  Full story...

Social media ad spend trends: Snapchat and Instagram lead global growth

Snapchat and Instagram saw ad spend grow 73% and 55% respectively in the thrid quarter of 2017, as new offline features brought added value to advertisers, according to new data.

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19/10/2017  |  Full story...

Snapchat still beats Instagram among US teens

Snapchat is still more popular among US teens than Instagram, despite a number of copycat features developed by its Facebook rival, according to new research.

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17/10/2017  |  Full story...

Instagram adds polling stickers to Stories

Instagram is making its Stories more interactive with a new polling feature that users can add with a “poll” sticker.

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05/10/2017  |  Full story...

Reebok makes social lifestyle content shoppable

Reebok is making social lifestyle content shoppable for the first time, as it looks to hone the ideal customer journey.

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06/09/2017  |  Full story...

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