Digital Intelligence

Entries from Digital Intelligence tagged with "intel"

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Top Winter Olympics brands: Samsung wins (but Red Stripe takes unofficial medal)

With the Winter Olympics now over, social media analysis reveals that Samsung, Ralph Lauren and Intel were the Top 10 brands most associated with the Winter Olympics.


27/02/2018  |  Full story...

Intel buys Internet of Things firm Altera for $16.7bn

Intel has bought Altera for $16.7bn in cash after months of negotiation, as the electronics giant looks to expand further into the internet of things sector.

02/06/2015  |  Full story...

Apple axed from China’s approved tech list

Apple and Intel are among some of the world’s biggest brands that have been dropped from China's approved purchasing lists.

27/02/2015  |  Full story...

Samsung, Intel, Dell unite for Internet of Things connectivity standards

Intel, Samsung and Dell are among the leading hardware companies to form a new Internet of Things consortium to create standards so that billions of devices can connect to each other.

08/07/2014  |  Full story...

Intel snaps up wearable technology firm

US chipmaker Intel has bought Basis Science for an undisclosed sum, as the wearable technology market grows at a rapid pace.

26/03/2014  |  Full story...

Rise of digital product placement: Mirriad gives new value to old TV shows

Mirriad has made a series of high-profile hires, as the agency continues to expand its digital product placement that lets brands retroactively place their adverts into old TV reruns.

Watch this video explaining how Mirriad’s digital product placement tool works below:

Mirriad Reel13 2min NU from mirriad on Vimeo.

17/01/2014  |  Full story...

Google planning web TV service (again)- report

Google is working on an internet TV service that will compete with the likes of Apple TV and Sony, according to a news report.

17/07/2013  |  Full story...

Cannes Lions 2013 winners: ‘Dumb Ways to Die’ scoops top awards

Ad agency Mccann’s Dumb Ways to Die became the most awarded ad in the history of the Cannes advertising festival, with its offbeat public service announcement for Metro Trains Melbourne finishing the festival with 32 Lions, including five Grand Prix awards, 18 gold, three silver and six bronze.

24/06/2013  |  Full story...

What happens in an internet minute? (infographic)

In just one minute, 204 million emails are sent, six million Facebook pages are viewed and 47,000 apps and 1.3 million YouTube clips are downloaded worldwide, according to new research.

20/03/2013  |  Full story...

The end of passwords? Intel plans hand gesture security technology

Passwords for online banking, social networks and email could be replaced with the wave of a hand if prototype technology developed by Intel makes it to tablets and laptops. Intel is working on sensors that could be implemented into laptops or tablets to scan the pattern of veins in a user's palm to verify their identity. The technology resembles the finger-print scanners found on some computers, but Intel believes this new method will be much more effective.

18/09/2012  |  Full story...

Intel soundtracks your life with ‘Me The Musical’

Intel has launched a new campaign that creates a personalised movie for Facebook users, drawing upon their social media data to create ‘Me The Musical’. The campaign, which launched in Japan to promote its new Ultrabook, takes Facebook users on an entertaining journey, via song and dance, through world events. Along the way, it adds a personal touch by including friends from Facebook and reminders of significant individual milestones.

Watch the trailer here

22/08/2012  |  Full story...

Digital Intelligence September 2011

Digital Strategy data - Digital Intelligence September 2011

Is Facebook destined to become the next AOL? This month saw the social network transform into a media hub, realising Zuckerberg's strategy of positioning Facebook as an "Internet within the Internet". The move has worked for games, providing huge ad revenues and rich demographic data yields, but will users be happy to watch Netflix films, stream Spotify playlists and read eBooks within Facebook's site? Or is it too similar to AOL's doomed "walled garden" strategy of the early noughties?

This month saw Google take the revamped Google+ public, buying Groupon rival Daily Deal and unveiling its potentially revolutionary Wallet service in the US. Meanwhile, Twitter's new analytics tool could help marketers shed light on the dark art of social media ROI, and the relationship between retweets and revenue on the micro-blogging site.

September also provided some prime examples of how not to get ahead in digital media. Yahoo fired fiery boss Bartz over the phone, leaving the former dotcom darling looking for a buyer. RIM saw its profits collapse as Blackberry lost its grip on the mobile market, and newly bought MySpace has been forced to postpone its grand launch. Award for worst CRM of the month goes to Netflix, which fumbled a re-branding and re-pricing strategy that outraged customers and forced a humble YouTube apology from the CEO, which you can view in all its wince-inducing glory below.

On the research side, we've got some telling stats on mobile broadband this month. 1 in 10 of eBay's customers now buy via mobiles, while the UN found that over 10% world population now has mobile broadband. Food for thought for anyone doubting the potential of mobile...

Read September 2011

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