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Entries from Digital Intelligence tagged with "interflora"

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Interflora wins 5-year search keyword battle with M&S

Interflora has won a high court battle over Marks and Spencer in the UK, ruling that the supermarket chain could not use the florists' trademark as a Google AdWord to boost its visibility on the search engine.

22/05/2013  |  Full story...

SEO mystery: Interflora vanishes from Google search after Valentine's promotion

Interflora has disappeared from the front page of Google’s natural search results, fuelling speculation that the florist has breached the search engine’s guidelines.

28/02/2013  |  Full story...

M&S Vs. Interflora: Google AdWords legal battle rages on

In a case that could change the way brands bid on search keyword advertising, a two-year legal battle between Interflora and M&S has reached another stepping stone, with both sides claiming victory- but Google may be the real winner…


23/09/2011  |  Full story...

M&S Vs. Interflora: Top brands in Google AdWords legal battle

The legal wrangling over brand name purchases on Google AdWords rages on, with InterFlora embroiled in a legal battle with Marks & Spencer. But who is in the right, and what precedents will the eventual court ruling set for future search campaigns?


28/03/2011  |  Full story...

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