Digital Intelligence

Entries from Digital Intelligence tagged with "ipa"

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UK firms increase advertising budgets in third quarter

UK firms have increased advertising spending budgets in third quarter despite Brexit, according to new research.

ipa2.jpg

13/10/2016  |  Full story...

IPA Bellwether: UK marketing budgets rise (but confidence falls)

IPA’s Bellwether report indicates that UK marketing budgets have risen in the first quarter of 2016 but their financial confidence had plummeted due to the uncertainty over Brexit.

15/04/2016  |  Full story...

Digital Intelligence January 2014

Digital Strategy data - Digital Intelligence January 2014

If you're planning 2014 digital strategies for your brands, here's the latest inputs from our strategists:

- Long term trends: The 'Internet of Things' (physical objects getting connected) came closer with Google buying smart thermostat maker Nest and strengthening their 'Android for cars' scheme
- Ecommerce innovation: Drive-to-shelf is growing with tools such as Apple's iBeacon - which US retailers are rolling out to offer discounts and product information
- Media buying: Internet-style personalised targeting is going mainstream with Sky pioneering the new "AdSmart" format

If your brand needs a digital strategy healthcheck before the 2014 campaigns launch, then email us back Hello@DigitalStrategyConsulting.com. A strategist will be in touch with practical brand-specific advice on where to focus.

Read January 2014

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30/01/2014

IPA Bellwether report: UK marketing ‘strongest in 13 years’

The latest IPA Bellwether survey indicates that marketing spend is at its ‘strongest rate in nearly 13 years’ as worries about the larger economy fall and the internet spearheads growth.

17/01/2014  |  Full story...

IPA survey: Spotify voted best UK media owner by online advertisers

New entrant Spotify has been voted the best UK media owner by advertisers, taking over from Specific Media for the first time since 2008, according to the latest IPA Online Media Owner Survey. The music streaming service came top of the list, with 83.5% of respondents agreeing/agreeing strongly that "My overall experience of dealing with this supplier is a good one." This is the first time in over three years that a new leader has emerged as has been top since autumn 2008. This is also the first time a new entrant to the survey has leapt straight to the top.

29/03/2012  |  Full story...

Top online media owners in the UK: Specific Media leads way for agency service

UK agencies have voted Specific Media, owner of MySpace, as the best media owner to deal with, while Facebook has risen to the sixth spot, according to a new poll. The survey, carried out by the Institute of Practitioners in Advertising (IPA), is designed to measure the levels of service media owners provide to ad agecies, in order to outline where improvements can be made.

06/10/2011

06/10/2011  |  Full story...

Digital Intelligence April 2011

Digital Strategy data - Digital Intelligence April 2011

Early analysis of Google's most recent UK search update is striking less for the list of sites that have benefited (including respected UK brands the Guardian, the Telegraph and Which), but primarily for the list of site that have seen their reach tumble. Some previously high-profile sites have had their search ranking decimated as the latest algorithm judges their content "low quality".

Over the years, Digital Intelligence has highlighted the key role of search and its importance in ensuring that any web marketing strategy is successful. The long-term trend towards convergence has been another of the themes we've tracked during the last decade, and the news this month that Blinkbox has been bought by the UK's biggest retailer Tesco is a sign that this trend is still in its infancy. Tesco can now add online film sales to a portfolio which goes beyond traditional supermarkets to include second-hand car sales, banking services, furniture and clothing. As brands offer ever-more complex mixes of products and points of sale, the importance of their digital strategies will only grow and success will depend on long-term planning and informed decision-making.

Read April 2011

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28/04/2011

IPA Bellwether: Marketing budgets cut, online looking strong

The latest quarterly attitude tracker from the UK’s Institute of Practitioners in Advertising finds 25% of marketing executives suffering budget cuts in Q1, and close to 40% more pessimistic than in the previous quarter. There’s a sprinkling of good news about the marketing industry, but it’s clear that ROI and cutting overheads is high on the finance director’s list in most companies. If it’s about proving ROI in marketing then in the past the web has come through with flying colours. Deep insights from the research…

19/04/2011

19/04/2011  |  Full story...

Search marketing records lowest drop in Bellwether

Total UK advertising budgets were revised down for the seventh consecutive quarter according to the latest Bellwether report, with only 10% of firms planning to spend more in 2009 (against 38% planning to cut budgets), writes Media Week. Online search remained the least affected sector with a 5.4% decrease, followed by direct marketing (7.5%), online advertising (7.9%), sales promotion (8.8%), main media (18.4%) and "all other" (23.8%).
Overall, the report found that budgets are being cut at a slower rate than the previous quarter.
Media Week: http://www.mediaweek.co.uk, 13/07/2009
Institute of Practitioners in Advertising (IPA): http://www.ipa.co.uk

13/07/2009

Bellwether report sees signs of confidence

The IPA's latest Bellwether survey indicates that the rate of adspend budget cuts slowed in Q1 2009, writes Brand Republic. The IPA also found that the number of firms with positive outlooks grew from 5% to 14%. The IPA believes that the bottom of the market has now been reached, although the majority of firms are still reporting advertising budget cuts. However the proportion of firms who believe that their prospects are worsening fell from 63% last quarter to 44%.
In total, traditional media (including television, press, radio and outdoor) saw cuts of 34% during Q1. Online advertising and search also saw budget cuts, though these remained much lower at 10% and 2.4% respectively. Overall though, online continued to grow its share of total UK ad budgets at the expense of other sectors.
From Media Week: www.mediaweek.co.uk, 06/04/2009
IPA: http://www.ipa.co.uk

06/04/2009

Bellwether report find marketing budgets slashed

The latest quarterly Bellwether report from the Institute of Practitioners in Advertising (IPA) has recorded its worst ever results in its nine year-history, writes New Media Age. 49% of UK firms reported reduced advertising budgets, against 7% planning to spend more on advertising - a new balance of -42%. While all marketing sectors saw budget cuts, online remained the least affected medium, despite a record quarterly decline of 7%. Online continued to grow market share at the expense of other media, accounting for nearly 10% of all UK adspend. Main media advertising decreased by over 30%, with sales promotions and direct marketing seeing cuts of 10% each.

15/01/2009  |  Full story...

Bellwether Report finds online sector still positive

The latest Bellwether Report from the Institute of Practitioners in Advertising (IPA) has found that 35% of companies revised their marketing budgets down in Q3 against only 12% reporting a rise, writes The Guardian. The last quarter has seen the worst advertising budget cuts in the report's nine year history with all marketing sectors other than online and internet search seeing budget cuts. "Main media" and the "all other" categories were each slashed by about 26%, sales promotion was cut by 6% and direct marketing was down by 5%.
From The Guardian: http://www.guardian.co.uk, 13/10/2008
IPA: http://www.ipa.co.uk

13/10/2008

Digital Intelligence July 2008

Digital Strategy data - Digital Intelligence July 2008

While marketing budgets across the board are feeling the pinch the IPA's latest data shows that online remains the only sector experiencing positive growth. In addition, revised forecasts from ZenithOptimedia now expect online to take 10% of this year's global advertising spend.

This month has also seen further evolutions in digital convergence - a trend we have been tracking in Digital Intelligence from the very beginning. Soon both Sony and Microsoft will have video-on-demand services for their various multi-function gaming devices, and both firms are now bringing in content partners to widen their offerings.

As consumers we're now used to the idea of things being connected and able to fulfil many roles - so it was no surprise this month to see that Facebook now takes over 45% of the UK's social networking traffic. Perfect timing then for us to tell you about a little Facebook app we've built to send you our latest news and headlines.
Read July 2008

30/07/2008

Online remains on top as UK marketing budgets cut

The IPA's latest Bellwether report has found that online remained the only marketing sector not to experience budget cuts during Q2 writes Brand Republic. Growth in online marketing slowed to 6% over the previous quarter. In total 19% of firms surveyed increased their online budgets during the quarter, against 12% of firms who revised them down. Online search marketing remained strong with 18% of firms planning to spend more and only 9% planning to cut budgets.
The biggest cuts in marketing budgets came from the travel and entertainment, retail, consumer durables and FMCG sectors.
From Brand Republic: http://www.brandrepublic.com, 14/07/2008
IPA: http://www.ipa.co.uk

14/07/2008

Advertising budgets tighten as economic confidence falters

The following story in the FT isn't unexpected, but it does have some uncomfortable implications for classic media and dotcoms alike. The Bellwether survey has been a pretty solid predictor of offline advertising trends in the past and the advertising budget are being cut for the second consecutive quarter. Only online escapes, with a net increase of 21 per cent.
The Financial Times: http://www.ft.com, 14/04/2008
IPA: http://www.ipa.co.uk

14/04/2008

Bellwether Report finds 6% of UK adspend going online

Online has grabbed its biggest ever share of the UK's total adspend according to the latest quarterly Bellwether Report from the Institute of Practitioners in Advertising, writes Brand Republic. Figures for Q3 show internet marketing accounting for 6% of all UK adspend, with 31% of firms raising their online ad budgets and only 7% lowering them. Overall 8.3% of companies raised their marketing budgets during the quarter and 9.2% of firms reported a rise in above-the-line spending - a new record figure for the Bellwether Report.
From Brand Republic: http://www.brandrepublic.com, 15/10/2007
IPA: http://www.ipa.co.uk

16/10/2007

Bellwether Report finds 6% of UK adspend going online

Online has grabbed its biggest ever share of the UK's total adspend according to the latest quarterly Bellwether Report from the Institute of Practitioners in Advertising, writes Brand Republic. Figures for Q3 show internet marketing accounting for 6% of all UK adspend, with 31% of firms raising their online ad budgets and only 7% lowering them. Overall 8.3% of companies raised their marketing budgets during the quarter and 9.2% of firms reported a rise in above-the-line spending - a new record figure for the Bellwether Report.
From Brand Republic: http://www.brandrepublic.com, 15/10/2007
IPA: http://www.ipa.co.uk

15/10/2007

IPA and ISBA join forces to launch online campaign best practice guidelines

The IPA and ISBA have teamed up to launch their inaugural best practice guide for online campaigns, writes Brand Republic. The '10 Easy Steps to Best Practice in Online Campaign Development' guide is designed to help agencies and clients work better together to produce successful and on-brief online campaigns. The guide covers the ten areas where both clients and agencies feel the current process can breakdown, including briefing and strategy, budgets, design, development and campaign launch.
Source: Brand Republic http://www.brandrepublic.com, 24/05/2007
IPA http://www.ipa.co.uk

24/05/2007

Bellwether Report sees 19% of firms increase online marketing budgets during Q1

According to the latest Bellwether Report from the IPA a net total of 7.7% of companies surveyed increased their marketing budgets during Q1 this year, writes Brand Republic. Overall 54% of companies intend to increase their budgets this year, while only 17% intend to reduce them. The 37% net increase represents the highest rise since 2000. 19% of companies said that they had increased their spending on online marketing during Q1. Online adspend now represents around £2bn of annual marketing spend.
From Brand Republic: http://www.brandrepublic.com, 16/04/2007
IPA: http://www.ipa.co.uk

16/04/2007

IPA publishes list of compliant UK media firms

The IPA has published a list of UK-based media companies who have complied with the industry standard 30Kb creative file size. The list includes key media firms such as Yahoo!, Channel Four, AOL, Haymarket and Orange. The format was agreed last November in a joint consultation with the IAB and the ISBA. Under the agreement the format will be reviewed annually with a long-term view to increasing the limit.
IPA press release: http://www.ipa.co.uk, 01/03/2007

01/03/2007

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