Digital Intelligence

Entries from Digital Intelligence tagged with "itv"

25 result(s) displayed (1 - 25 of 57)

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UK broadcasters unite to take on Netflix with ‘BritBox’

UK streaming service BritBox has launched, offering programming from BBC, ITV, Channel 4 and Channel 5, for £5.99 a month.


08/11/2019  |  Full story...

ITV and BBC take Netflix-rival Britbox live

ITV and the BBC have officially announced Britbox, their joint-venture streaming platform that’s designed to help the brands compete with the likes of Netflix and Amazon Prime.


22/07/2019  |  Full story...

ITV joins up audience data on mobile and smart TVs with Meetrics

ITV has partnered with European ad verification company to become the first broadcaster in the world to make use of the IAB Open Measurement SDK, which is considered the most rigorous standard for In-App viewability measurement.


28/06/2019  |  Full story...

BBC and ITV take on Netflix to expand ‘Britbox’ streaming service in UK

BBC and ITV have teamed up to launch BritBox, a video streaming service offering "an unrivalled collection of British boxsets and original series".


28/02/2019  |  Full story...

ITV warns Brexit fears are scaring off advertisers

Advertisers are scaling back spending on ITV during the traditionally busy run-up to Christmas due to uncertainty about the UK's future, the UK broadcaster has said.


09/11/2018  |  Full story...

Social TV trends: Love Island's official partners aren't the only winners

ITV's Love Island was the reality show success story of the summer. New research uncovers which brands benefited from the TV series, indicating that official sponsorship was not the only route to success.


07/08/2018  |  Full story...

Love Island: Wes and Meg win online popularity contest

Love Island contestants Dani and Jack may appear to be fan favourites, but Wes and Megan are actually the most popular islanders when it comes to online page views, according to research from Taboola.


27/07/2018  |  Full story...

Love Island fans spend more time on the TV show’s app than on Facebook, Whatsapp or Twitter

ITV reality show Love Island has been the TV hit of the summer, and new research indicates that its fans are more loyal the the shows official app than major social networks.


27/07/2018  |  Full story...

Top 11 brands that should be jumping on the Love Island bandwagon

Love Island has become hugely popular in the UK, and retail brands with strong affinities to the viewers of the ITV2 reality show have a great opportunity to target the captive audience across social and digital advertising, according to new research.


29/06/2018  |  Full story...

BBC, ITV, C4 and NBC in talks to create UK streaming service

The BBC, ITV, and Channel 4 are in discussions over the possibility of creating a British TV streaming service to do battle with Netflix and Amazon in the UK, according to news reports.


08/05/2018  |  Full story...

ITV News debuts three online-only shows

ITV News is launching three new digital-only programme formats, hosted by high-profile presenters Robert Peston, Julie Etchingham and Rageh Omaar.


01/12/2017  |  Full story...

Can social media predict the X Factor result?

With the X Factor Final set to take place this weekend and social media accurately predicting the results of the US election, Socialbakers has looked at all of the online chatter to predict who this year’s winner may be with Saara coming out on top as the “most loved” contestant, indicating she may be in line for the crown.


09/12/2016  |  Full story...

UK gives greenlight for BBC and ITV 'Netflix rival'

The BBC and ITV are teaming up to launch a Netflix-style paid streaming service, after a UK government review.

16/05/2016  |  Full story...

ITV syncs TV ads with second-screeners simultaneously

ITV Commercial has struck a new partnership with programmatic ad platform, RadiumOne, that will see the broadcaster synchronise its broadcast TV commercials with ads served to potential viewers online that check their mobiles during commercial breaks.

23/11/2015  |  Full story...

The X Factor adopts Periscope in new social media drive

The X Factor will be using Twitter’s live streaming app Periscope as part of its new social media drive in 2015.

26/10/2015  |  Full story...

ITV drops legal action over C4 ‘tweets for gifts’ documentary

ITV has dropped threats of legal action against Channel 4 over allegations that stars of Coronation Street were breaching marketing rules by promoting companies on Twitter in exchange for gifts.

08/08/2013  |  Full story...

BARB to measure online catch-up viewing- New UK audience data for marketers

Kantar Media has been appointed by BARB (Broadcasters’ Audience Research Board) to collect and report census data for online TV viewing in the UK across all devices, providing more meaningful UK audience data for marketers.

20/06/2013  |  Full story...

TVCatchup under threat? European court rules against retransmission sites

Web and mobile app TVCatchup suffered a setback this week, after the European Court of Justice ruled that broadcasters can block Internet platforms from streaming their output on the web.

08/03/2013  |  Full story...

YouTube gets UK TV channel

Google has signed a deal with Freesat to launch a YouTube TV channel in the UK, as it looks to rival traditional broadcasters in terms of video ad revenue.

11/02/2013  |  Full story...

Half of Brits ‘prefer to watch catch-up TV on the big screen’

Over half of the UK (51%) prefer to watch catch-up services on a TV, rather than a smartphone or tablet.

29/01/2013  |  Full story...

ITV rebrands with new logo and channel names

Broadcaster ITV has launched a major rebrand, including a 'colour-shifting' new logo and new identities for all five of its channels, including ITV1 changing to just 'ITV'. The new global identity is part of ITV’s ‘Transformation Plan’ and the brand feels the new look will unify the brand internationally. The new look has been introduced across ITV and all six ITV Studios production offices around the world, along with ITV's online and on-demand products including ITV Player.

15/01/2013  |  Full story...

YouView goes on sale this month- Will it be the next ‘Freeview’?

YouView is set to launch in the UK at the end of this month, with the much-delayed web TV service seen by many as a possible successor to the Freeview platform. The service was unvieled by Lord Sugar, who announced that YouView would go on sale at the end of this month for £299, a higher price than had been anticipated. “Will I be surprised in two years time if the boxes in the retail channels will be £99? Not really, you know what it’s like in the consumer electronics industry,” he said.

Watch the launch video here:

05/07/2012  |  Full story...

YouView to launch 4th July… but will set top boxes be available?

YouView is set for launch in the UK next month after much delay, but the web TV service might still be hampered by a lack of availability of set top boxes, according to a news report. YouView chairman Lord Sugar and CEO Richard Halton are to officially launch the IPTV joint venture on July 4. However, according to the Financial Times, set-top boxes will not be widely available until later this year as manufacturers plan to conduct further tests.

Watch the launch video here:

29/06/2012  |  Full story...

Britain’s Got Talent voting app goes live

ITV and FremantleMedia have launched two new ways for viewers to vote for their favourite Britain’s Got Talent contestants via their mobile phone. Viewers will be able to vote via their iPhone, iPad and iPod Touch directly from the Britain’s Got Talent app, which has already received over 500,000 downloads across the series and seen peak traffic of up to 130k users per episode interacting via the ‘buzzer’.

09/05/2012  |  Full story...

ITV appoints 4th Screen Advertising for mobile ads

ITV has picked 4th Screen Advertising to deliver creative mobile ad campaigns across its entire range of news, sport and entertainment apps and mobile sites. The ads will be integrated across ITV's mobile inventory including apps and mobile sites for news, sport and entertainment shows such as Britain’s Got Talent, X Factor and I’m A Celebrity.

29/03/2012  |  Full story...

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