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Entries from Digital Intelligence tagged with "john lewis"

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Top 10 Christmas ad rankings: John Lewis secures top social media spot

John Lewis has come out top in the battle of the UK Christmas ads, generating 135% more engagements for the brand on social media in the five minutes immediately after each ad airing, according to new data.


10/12/2018  |  Full story...

Best Christmas ads of 2018: Iceland beats John Lewis for social buzz (but not YouTube views)

Following a bumper month of discussion and festive spirit around the UK’s top Christmas ads, social media marketing firm Socialbakers have compiled league tables showing which brands are winning the Christmas Ad War across Facebook, Twitter, and YouTube.


29/11/2018  |  Full story...

John Lewis changes tune with Elton John Christmas ad

This year’s highly anticipated John Lewis Christmas advert has finally been released, focusing on Elton John and the gift of music.


15/11/2018  |  Full story...

Top 7 John Lewis Christmas ads: ‘The Long Wait’ most emotionally effective

“The Long Wait” is the most effective John Lewis Christmas ad, according to new emotion AI data released today by Realeyes.


08/11/2018  |  Full story...

Argos and John Lewis lists boost Christmas toy Google searches 760%

Big retailers are using top Christmas product lists to help supercharge their festive SEO strategies, according to new research.


02/11/2018  |  Full story...

ASOS most visited ecommerce clothing site - but John Lewis is catching fast

Online fashion giant ASOS managed to hold pole position on the list of most-visited UK apparel ecommerce sites between August 2017 and February 2018, besting a number of high street retailers, according to new research.


23/03/2018  |  Full story...

Paddington Vs. Moz: Which Christmas ad is winning online?

Over the past few days’ social media has exploded following the release of the M&S and John Lewis Christmas ads. But which ad is winning on social media so far?


13/11/2017  |  Full story...

Christmas ad battle: John Lewis' 'Moz the Monster' takes on M&S' Paddington Bear

The release of the John Lewis Christmas advert heralds the start of the festive season, and 2017's eagerly-anticipated commercial features a monster hiding under a bed, costing a massive £7m to produce.


10/11/2017  |  Full story...

Top Christmas email campaigns: Waitrose tops the table for the second year

With the holidays fast approaching, annual research from email service provider, Mailjet, has revealed that Waitrose is ahead of other supermarkets in the email campaign stakes as it vies to be consumers’ choice for Christmas dinner this year.

19/12/2016  |  Full story...

Top YouTube 2016 Christmas ads: John Lewis wins globally (but Sainsbury's wins Brits’ hearts)

John Lewis’s ‘Buster the Boxer’ Christmas ad tops YouTube’s annual festive leaderboard globally - but Sainsbury’s ‘The Greatest Gift’ was most popular with the British audience, according to league tables revealed today.


06/12/2016  |  Full story...

Is ‘Buster the Boxer’ John Lewis’ most emotionally engaging festive ad?

John Lewis’ “Buster the Boxer” ad is more emotionally engaging than the previous five editions and all other ads from the retailer, according to new research.


18/11/2016  |  Full story...

John Lewis Christmas ad 2016: Retailer embraces VR and Snapchat for "Buster" ad

The John Lewis Christmas advert has become a major milestone in the festive calender, and this year the UK department store premiered its video on YouTube- a feel good tale starring a boxer dog called Buster.

10/11/2016  |  Full story...

The 4 content sharing hotspots of Christmas: A goldmine for marketers

On the eve of John Lewis' Xmas ad launch, a new study reveals 4 key "hotspots" of Christmas-related content sharing online and how marketers can tap into it to fuel sales.


09/11/2016  |  Full story...

John Lewis Christmas ad: Student's coursework mistaken for real deal

A student's video coursework has been mistaken for this year's John Lewis Christmas advert, getting received almost 500,000 views after it was uploaded to YouTube earlier this year.

07/11/2016  |  Full story...

LinkedIn promotes recruitment credentials with “Way In” campaign: John Lewis and ASOS partner

LinkedIn, has launched a new international B2C and B2B marcomms campaign designed to drive awareness of its ‘Jobs’ function and support engagement amongst its global members.

28/09/2016  |  Full story...

One in four name Amazon as their favourite retail brand

Over a quarter of UK shoppers say that online giant Amazon is their favourite retailer, with John Lewis (14%) and M&S (10%) following behind, accoding to new research.

15/07/2016  |  Full story...

John Lewis hunts for best retail startups

John Lewis has opened applications for JLAB, its ecommerce startup accelerator programme run in conjunction with innovation partner L Marks.

05/04/2016  |  Full story...

Huge increase in online shoppers lifts John Lewis

John Lewis managed to win over Christmas shoppers thanks to its impressive website, but its sister brand Waitrose failed to entice enough customers to beat last year’s festive sales figures.

11/01/2016  |  Full story...

John Lewis named top mobile retail site in the UK

John Lewis offers the best UK consumer mobile shopping experience, closely followed by Argos and Expedia, according to new research.

01/12/2015  |  Full story...

Top Christmas ads of 2015: Aldi beats John Lewis in Netmums survey

With the John Lewis Christmas ad now a staple of the UK festive calendar, other big stores are also raising their game in the yuletide marketing stakes. New research polled families to rate the most effective TV spot this year, with Aldi coming out on top.

16/11/2015  |  Full story...

John Lewis Christmas ad premieres on YouTube

The John Lewis annual Christmas ad has premiered on YouTube, ahead of its first terrestrial showing this evening, a sign that more brands are putting digital first in thier campaigns.

06/11/2015  |  Full story...

John Lewis Christmas ad: A social media analysis

The John Lewis Christmas ad has become something of a cultural landmark in the UK. With the latest version set to air on TV tomorrow morning, new data looks at the social media impact of the ads over the past 5 years.

05/11/2015  |  Full story...

Top 10 most viewed YouTube UK ads in 2014: Sainsbury's beats John Lewis

Sainsbury’s Christmas ad tops the 2014 UK YouTube ads leaderboard, with Nike getting two spots in the top 10 ranking, according to new data from Google which also looks at the leading agencies.

06/01/2015  |  Full story...

John Lewis' Monty the Penguin ‘most compelling High St Xmas ad’

Lewis’ “Monty the Penguin” is the most compelling Christmas ad by a high street retailer, according to a study by Realeyes which measured people’s facial reactions as they watched ads.

19/12/2014  |  Full story...

John Lewis ‘most loved Christmas ad’ – but Lidl is most likely to make us buy

The UK’s most enjoyed and best-loved Christmas TV advertising of 2014 is John Lewis’s Monty the Penguin, according to research carried out by Millward Brown. Lidl’s Surprises ad proved to be the most persuasive, with respondents saying it made them more likely to buy the brand.

10/12/2014  |  Full story...

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