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Entries from Digital Intelligence tagged with "john lewis"

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Top Christmas email campaigns: Waitrose tops the table for the second year

With the holidays fast approaching, annual research from email service provider, Mailjet, has revealed that Waitrose is ahead of other supermarkets in the email campaign stakes as it vies to be consumers’ choice for Christmas dinner this year.

19/12/2016  |  Full story...

Top YouTube 2016 Christmas ads: John Lewis wins globally (but Sainsbury's wins Brits’ hearts)

John Lewis’s ‘Buster the Boxer’ Christmas ad tops YouTube’s annual festive leaderboard globally - but Sainsbury’s ‘The Greatest Gift’ was most popular with the British audience, according to league tables revealed today.

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06/12/2016  |  Full story...

Is ‘Buster the Boxer’ John Lewis’ most emotionally engaging festive ad?

John Lewis’ “Buster the Boxer” ad is more emotionally engaging than the previous five editions and all other ads from the retailer, according to new research.

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18/11/2016  |  Full story...

John Lewis Christmas ad 2016: Retailer embraces VR and Snapchat for "Buster" ad

The John Lewis Christmas advert has become a major milestone in the festive calender, and this year the UK department store premiered its video on YouTube- a feel good tale starring a boxer dog called Buster.


10/11/2016  |  Full story...

The 4 content sharing hotspots of Christmas: A goldmine for marketers

On the eve of John Lewis' Xmas ad launch, a new study reveals 4 key "hotspots" of Christmas-related content sharing online and how marketers can tap into it to fuel sales.

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09/11/2016  |  Full story...

John Lewis Christmas ad: Student's coursework mistaken for real deal

A student's video coursework has been mistaken for this year's John Lewis Christmas advert, getting received almost 500,000 views after it was uploaded to YouTube earlier this year.


07/11/2016  |  Full story...

LinkedIn promotes recruitment credentials with “Way In” campaign: John Lewis and ASOS partner

LinkedIn, has launched a new international B2C and B2B marcomms campaign designed to drive awareness of its ‘Jobs’ function and support engagement amongst its global members.


28/09/2016  |  Full story...

One in four name Amazon as their favourite retail brand

Over a quarter of UK shoppers say that online giant Amazon is their favourite retailer, with John Lewis (14%) and M&S (10%) following behind, accoding to new research.

15/07/2016  |  Full story...

John Lewis hunts for best retail startups

John Lewis has opened applications for JLAB, its ecommerce startup accelerator programme run in conjunction with innovation partner L Marks.

05/04/2016  |  Full story...

Huge increase in online shoppers lifts John Lewis

John Lewis managed to win over Christmas shoppers thanks to its impressive website, but its sister brand Waitrose failed to entice enough customers to beat last year’s festive sales figures.

11/01/2016  |  Full story...

John Lewis named top mobile retail site in the UK

John Lewis offers the best UK consumer mobile shopping experience, closely followed by Argos and Expedia, according to new research.

01/12/2015  |  Full story...

Top Christmas ads of 2015: Aldi beats John Lewis in Netmums survey

With the John Lewis Christmas ad now a staple of the UK festive calendar, other big stores are also raising their game in the yuletide marketing stakes. New research polled families to rate the most effective TV spot this year, with Aldi coming out on top.

16/11/2015  |  Full story...

John Lewis Christmas ad premieres on YouTube

The John Lewis annual Christmas ad has premiered on YouTube, ahead of its first terrestrial showing this evening, a sign that more brands are putting digital first in thier campaigns.


06/11/2015  |  Full story...

John Lewis Christmas ad: A social media analysis

The John Lewis Christmas ad has become something of a cultural landmark in the UK. With the latest version set to air on TV tomorrow morning, new data looks at the social media impact of the ads over the past 5 years.

05/11/2015  |  Full story...

Top 10 most viewed YouTube UK ads in 2014: Sainsbury's beats John Lewis

Sainsbury’s Christmas ad tops the 2014 UK YouTube ads leaderboard, with Nike getting two spots in the top 10 ranking, according to new data from Google which also looks at the leading agencies.

06/01/2015  |  Full story...

John Lewis' Monty the Penguin ‘most compelling High St Xmas ad’

Lewis’ “Monty the Penguin” is the most compelling Christmas ad by a high street retailer, according to a study by Realeyes which measured people’s facial reactions as they watched ads.

19/12/2014  |  Full story...

John Lewis ‘most loved Christmas ad’ – but Lidl is most likely to make us buy

The UK’s most enjoyed and best-loved Christmas TV advertising of 2014 is John Lewis’s Monty the Penguin, according to research carried out by Millward Brown. Lidl’s Surprises ad proved to be the most persuasive, with respondents saying it made them more likely to buy the brand.

10/12/2014  |  Full story...

Top Christmas ads on YouTube 2014: John Lewis leads but Tesco spreads its bets

With Black Friday and Cyber Monday over, new stats from YouTube reveals who are the retailers that managed to captivate audiences with their Christmas ads.

03/12/2014  |  Full story...

John Lewis ad: Facebook video views catching YouTube

The John Lewis Christmas ad has become a major part of the seasonal calendar in the UK and this year is no different. A week on from its digital debut, new stats show that Facebook is increasingly challenging YouTube when it comes to sharing videos.

13/11/2014  |  Full story...

Top of the Christmas pops: John Lewis music Shazams down 35% on last year

John Lewis is widely regarded as the ‘King’ of the Christmas ad, known for using tracks (generally covers) from up-and-coming singers. This year is no different, with the track of choice being Tom Odell’s cover of John Lennon original, ‘Real Love’. But new research indicates that track requests on Shazam have fallen substantially this year.

13/11/2014  |  Full story...

John Lewis puts digital first for ‘Monty the Penguin’ Christmas ad

The annual John Lewis Christmas ad has become as much a part of a UK Christmas as Mince Pies, Santa Claus and woolly jumpers. This year, the retailer opted to preview its £1m ad on digital channels YouTube and Twitter first, ahead of its TV debut over the weekend.

06/11/2014  |  Full story...

UK retailers braced for first mobile Christmas

Retail giant John Lewis has predicted that traffic from mobile phones will outstrip traffic from desktops on Christmas day, as the UK continues to take advantage of digital technology.

31/10/2014  |  Full story...

Digital Intelligence November 2013

Digital Strategy data - Digital Intelligence November 2013

Big developments in mobile and social are creating new ways you can reach people in 2014. Integration of retail into digital gets a boost as Pinterest opens up to retailers, and Google starts tracking in-store consumer behaviour.

What does it mean for your brand or market in 2014? Simply contact us with your questions to get practical tips from the digital strategists.

The digital channel mix changed massively in 2013, leaving many businesses using outmoded approaches in paid, owned and earned media. We can help keep you on track.

Read November 2013

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29/11/2013

John Lewis ‘Bear and the Hare' ad- how did Twitter react?

A week on from the launch of John Lewis’ festive ad ‘The Bear and Hare’ how did it compare to previous Christmas campaigns? Crimson Hexagon, a provider of social media analysis platform ForSight and a library of 365 billion posts (that grows by a billion every two days) looks at how the £7m campaign has fared so far on Twitter.

22/11/2013  |  Full story...

Video case study: How John Lewis learned to make the nation cry… and buy

With the latest John Lewis' Christmas ad hitting both TV and YouTube over the weekend, just how did the retailer manage to achieve such high-profile anticipation and social media comment for a seasonal campaign? This case study from the Institute of Practitioners in Advertising (IPA) interviews some to the people behind the previous festive campaigns to see how the department store chain managed to eclipse rivals such as Marks and Spencer and Debenhams to position itself as the premier shopping destination for Christmas in the UK.

This film by the IPA & Thinkbox shows how these campaigns generated £1074m of incremental sales and £261m of incremental profit in just over two years:

11/11/2013  |  Full story...

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