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Entries from Digital Intelligence tagged with "kelloggs"

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Top food brands make ‘responsible’ digital marketing pledge

Top food and beverages firms, including Mondelez, Unilever and McDonald's, have committed to stop advertising and promotional activities targeted at children below 12 years across platforms as part of a new global pledge to step up responsible marketing.

26/09/2014  |  Full story...

3 major food brands turn to digital in cost cutting drive

A number of FMCG giants including Kraft, Kellogg and Mondelez International are cutting operational costs amid weak consumer spending- putting new investments in digital instead, according to a new report.

25/02/2014  |  Full story...

Kellogg’s begins social media push for new ‘youth’ cereal brand

CMW has been appointed to create the social media and broader digital strategy for the launch of new Kellogg’s brand, Krave.

The Krave brand marks two new directions for Kellogg’s. Firstly, it’s the first time the company has created a cereal exclusively aimed specifically at the youth market (16-25 year olds) and secondly, it’s the first time that Kellogg’s has embarked on a heavyweight social media campaign to support a brand in the UK. Details of the social media strategy are yet to be revealed however it’s expected to build upon the above-the-line brand idea that has been developed by Leo Burnett.

01/02/2010  |  Full story...

Television advertising icon Kellogg's change channels

It's a stepchange for the brand, writes printweek.com. Every brand is wrestling with the role of the web in their media mix, but the announcement of breakfast cereals giant Kellogg's that TV is being dropped for their next launch in favour of print and online is a massive psychological step in FMCG brand strategy.

From Printweek.com: http://www.printweek.com
Kellogg's: http://www.kelloggs.co.uk

03/04/2009

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