Digital Intelligence

Entries from Digital Intelligence tagged with "kpmg"

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Big questions on Big Data ‘remain unanswered’ - KPMG

Businesses across the UK are failing to turn the data at their disposal into competitive advantage, with many unsure how to make the move from being ‘collectors of information’ to ‘users of insight’. The result, according to KPMG’s head of data & analytics, is stagnation, as organisations “remain unable to align business objectives with their data mining capabilities, at best, or tame the data beast, at worst.”

30/04/2013  |  Full story...

Internet marketing regulation – 95% of UK firms ‘yet to comply with EU cookie law on data protection’

UK businesses are rejecting the latest internet marketing regulations according to new research by KPMG. One month before the regulations become law a massive 95% of firms claim they have not yet complied with new EU cookies law - internet marketing regulation that extends the nature of data protection to cover cookies that track certain types of consumer behaviour. Our suspicions are that among small SMEs, the number could be even higher. And the UK is not alone…

13/04/2012  |  Full story...

Web-connected cars ‘to become the norm’

An internet-connected car could become the norm, with features including speech recognition, and internet connection with Wi-Fi and 3G, according to a new industry survey. The poll of 200 car executives, conducted by KPMG, found more than a third (37%) believe "infotainment" in cars is nearly as important as car safety. Car manufacturers are expected to continue joining forces with music, telecoms and IT companies.

09/01/2012  |  Full story...

British least likely to pay for online content according to new survey

The latest annual Consumers & Convergence global survey from KPMG has found that UK internet users are the least keen to pay for online content.

The study found that 81% of UK internet users would prefer to go elsewhere for content if a frequently used site began to charge. KPMG polled 5,627 respondents from 22 countries and discovered that 43% of people worldwide are willing to pay for access to frequently-used online content. In contrast, only 19% of those in the UK are willing to pay.


26/07/2010  |  Full story...

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