Digital Intelligence

Entries from Digital Intelligence tagged with "latin america"

25 result(s) displayed (1 - 25 of 170)

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Peach expands adtech in Americas with A+V investment

Peach expands adtech in Americas with A+V investment

Adtech firm Peach has invested in Chilean adtech leader A+V, who are the market leader in Chile, Brazil, Mexico, Colombia, Peru and Ecuador.

23/05/2019  |  Full story...

Latin American content giant Globo gets worldwide revamp

Globo, the largest Latin American producer of exclusive, multigenre and multiplatform content has released it's brand book to the public, in an online interactive format, outlining their updated brand values in a bid to be at the forefront of transparency among media brands.


09/04/2019  |  Full story...

Facebook fail: Zuckerberg sorry for 'tasteless' VR tour of Puerto Rico devastation

Mark Zuckerberg has apologised after taking part in a controversial Facebook Live video discussing his company’s efforts to aid Puerto Rico’s recovery from hurricane Maria.


11/10/2017  |  Full story...

Global ad spend slows again as search gives way to display

Global ad expenditure will grow at a slower rate than of 4% in 2017, driven by digital formats such as video, paid content, native and in-feed social media ads, according to research from Zenith.


11/09/2017  |  Full story...

Global smartphone demand hits new high as sales price rises

Global smartphone demand totalled 347 million units in 2Q17, up four percent year-on-year, marking the strongest second quarter on record, according to new research.


04/08/2017  |  Full story...

Global smartphone demand hits new high as sales price rises

Global smartphone demand totalled 347 million units in 2Q17, up four percent year-on-year, marking the strongest second quarter on record, according to new research.


04/08/2017  |  Full story...

Global product research trends: Social leads way in Latin America and Middle East

As social has become more and more important as a tool for online product research the boundaries between search engines and social networks have been weakening for some time. New research from Global Web Index reveals the most popular channels for product research around the world.


02/06/2017  |  Full story...

Global ecommerce trends: Asia Pacific soars ahead as Middle East lags behind

An impressive 82% of web users in Asia Pacific shopped online in the last month, while just 52% did so in the Middle East, according to new research from Global Web Index.


19/04/2017  |  Full story...

Global online advertising “to overtake traditional TV ad spend this year”

Global advertising spending will continue to increase at growth rates of between 4 percent and 5 percent through 2019, Zenith says in its new Advertising Expenditure Forecasts report.


29/03/2017  |  Full story...

Global digital skills trends: EMEA finishes bottom for technology usage in recruitment

A new global study commissioned by the Futurestep division of Korn Ferry reveals the missed opportunity for companies that fail to strategically link talent acquisition with business strategy.


13/03/2017  |  Full story...

Top 10 brands in Latin America

Brazilian beer Skol is the most valuable brand in Latin America for the second year running, but there has been a 22% decline in total brand value since 2015, according to new research.


14/02/2017  |  Full story...

Over half of population in the Americas now watching Netflix

Netflix’s strongest markets are in the Americas, where the platform can claim that over half of internet users are watching the service, according to new research.

01/11/2016  |  Full story...

Global ad spend: North America and Russia drive 4.4% growth for 2016

There is a positive outlook for the global advertising market in 2016, set to continue in 2017 powered by the ongoing growth of Digital, according to new research.


09/09/2016  |  Full story...

Emerging markets power smartphone sales

New connected consumers in emerging markets, especially rural China, continued to drive smartphone growth in 2Q16, according to new research.

23/08/2016  |  Full story...

APAC to overtake North America as world’s biggest digital ad market

2016 will see Asia-Pacific overtake North America as the world’s biggest market for digital advertising spend for the first time, according to the latest Advertising Forecast from research and consulting firm, Strategy Analytics.

14/07/2016  |  Full story...

Mexico digital trends: Smartphones boom drives social mums

The mobile boom is changing behaviours with consumers in Mexico, with over 80% of Mexican mothers using their smartphone to chat, according to new data.

13/06/2016  |  Full story...

Kantar Media and comScore unite for cross-platform analytics in Latin America

Kantar Media and comScore have announced the latest development in their global strategic alliance, with a series of cross-platform solutions will soon be unveiled in Latin America.

05/05/2016  |  Full story...

Global smartphone sales: China soars as Latin America stalls

Smartphone growth acceleration in China drives demand, but turmoil in Brazil has lead to declining smartphone sales in Latin America, according to new global research.

07/03/2016  |  Full story...

WhatApp most popular in Latin America

WhatsApp usage is highest in Latin America, while the chat app struggles in North America, where stable-mate Facebook Messenger leads the way, according to new research.

01/02/2016  |  Full story...

Brazil’s first social commerce platform goes live

Méliuz and Pepper have joined forces to launch, Brazils first social commerce platform

05/11/2015  |  Full story...

Global ad spend trends for 2016: Programmatic starts to dominate ad buying

By the end of 2015 in the US, Programmatic transactions will account for 52% of non-search digital advertising spend, with growth set for 20% a year, according to new research.

23/09/2015  |  Full story...

Latin America has fastest-growing ad market in world

Overall ad spending in Latin America will jump more than 10% in 2015, outpacing all other regions, according to new data.

18/09/2015  |  Full story...

Axe tells ’personalised’ Romeo and Juliet story to Brazillians

Unilever's deodorant brand Axe has taken a novel approach to video ads in Brazil, using a ‘Romeo and Juliet’ video ad that can be served programmatically with a massive 100,000 variations, depending on a user’s interests.

AXE. Romeo Reboot Manuel | Trailer (english) from THE KUMITE on Vimeo.

28/08/2015  |  Full story...

Video viral of the week: Scary Nivea Doll shows kids why they should use sunblock

Nivea wanted to find a fun and memorable way to teach Brazillian kids (and parents) about the importance of sunblock, so they worked with FCB Brazil to create dolls that burned when exposed to the sun… and filmed their reactions. See why it’s our video viral of the week below…

10/06/2015  |  Full story...

Netflix launches in Cuba following US trade U-turn

Netflix has launched in Cuba, one of the first US firms to launch in the country after the recent loosening of U.S. trade restrictions.

11/02/2015  |  Full story...

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