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Entries from Digital Intelligence tagged with "latitude"

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Google takes on Facebook Places and Foursquare with Latitude check-in tool

Google has updated its location service Latitude, letting mobile users check into spots on the go. The move sees the Internet giant encroach on the likes of Facebook’s Places service, alongside Foursquare and Gowalla. The check-in feature was added to a Latitude service that lets people with GPS-enabled Android smartphones share their whereabouts with selected friends.


04/02/2011  |  Full story...

CallCredit buys digital marketing firm Latitude

Callcredit Information Group has acquired digital marketing agency Latitude Digital Marketing. The acquisition will see Latitude’s digital experience combine with Callcredit’s consumer data and marketing insight to create and deliver targeted digital marketing solutions.

Formed in 2001, Latitude offers SEO, Pay-Per-Click online display advertising, social media optimisation and analytics. Latitude operates from offices in London and Cheshire, with a 95-strong team offering cross channel consultancy and execution with native speakers in 15 languages and managing campaigns in more than 150 countries for clients in gaming, retail, telecoms, insurance and travel.


02/02/2011  |  Full story...

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