Digital Intelligence

Entries from Digital Intelligence tagged with "lego"

10 result(s) displayed (1 - 10 of 10)

Top 10 most relevant brands in the UK: Lego, Apple and Playstation lead the way

Apple, Lego and PlayStation are the most relevant brands to UK consumers according to the new prophet brand relevance index.


12/09/2018  |  Full story...

The social winners of Cannes Lions 2018

With Cannes Lions ending for another year, Crimson Hexagon took a look back to see which brands and agencies generated the most buzz.


25/06/2018  |  Full story...

Lego overtakes Ferrari as the world’s most powerful brand

Analysis of the world’s top brands shows Lego has replaced Ferrari as the most powerful, according to new research.


06/02/2017  |  Full story...

Lego debuts social network for kids

Lego has launched a new social network specifically made for Lego builders aged 5 to 13 years old.


01/02/2017  |  Full story...

Battle of the blocks: Lego Worlds rivals Minecraft with online creation game

Lego has launched a rival to popular video game Minecraft as the Danish Toy firm looks to cash in on the popularity of online creation games.

03/06/2015  |  Full story...

Lego overtakes Ferrari as ‘most powerful brand’

The success of The Lego Movie has propelled the Lego brand to the number one top spot, overtaking Ferrari.

18/02/2015  |  Full story...

Video viral of the week: Lego tells its story with 17-minute CGI cartoon

This 17 minute video from Lego provides a prime example of how a brand can engage users with long-form online content, rather than 30 second TV commercials. See why it's our video viral of the week below...

05/09/2012  |  Full story...

New Lego social network lets fans show off creations

Toy-maker Lego has launched a new social network called ReBrick, aimed at fans looking to showcase their work and swap ideas. ReBrick is currently in an open Beta and serves as a hub for various existing fan-made Lego sites (such as MOCPages, Brickshelf and Brothers Brick) and for creations people post on YouTube and Flickr.

24/01/2012  |  Full story...

Digital Intelligence June 2011

Digital Strategy data - Digital Intelligence June 2011

Has Google finally got social right? Early signs from our research indicate that the more nuanced approach of Google+ more to social might finally give Facebook something to worry about, after the failures of Buzz and Wave. Our trackers show Google now attracts 1 billion visitors a month- the audience is there if the product is good enough. And if Facebook needs any reminding that the mighty can fall, this month saw News Corp offload former social media king MySpace for a pittance.

As opportunities for digital marketers grow, so do the legal pitfalls. This month saw ICANN approve '.anything domains'. We're split on whether this helps brands or leaves them exposed to squatters - but without a clear online brand strategy it will be an uncomfortable year for marketing directors. Meanwhile the new EU cookie law, which effectively makes most UK websites illegal without an opt-in for tracking, has been deferred for a year. Are your strategies in place?

Headlines below, full stories at the end of the click, and if you'd like a deep dive briefing on a key theme then let us know what you'd like researched by setting your choices here:

Read June 2011

Recent editions of Digital Intelligence | Apply for a guest account for Digital Intelligence


Lego Universe offers free trial of virtual world for kids

The Lego Group has announced the creation of a “free-to-play” zone inside Lego Universe coming in August, giving players a taste of what the Lego Universe massively multiplayer online game (MMOG) has to offer. While players will be restricted to this free-to-play zone within the game, players will still be able to try out a limited selection of gameplay without a time limit. If players like what they see in the free-to-play zone they can pay $10 per month to subscribe and gain access to the full game, which includes the adventure zones and property worlds.


24/06/2011  |  Full story...

Other tags

Digital Intelligence tag list:

Copyright ©2000-2019 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy