Digital Intelligence

Entries from Digital Intelligence tagged with "linkedin"

25 result(s) displayed (1 - 25 of 132)

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LinkedIn revamps ad tools with forecasting and live previews

LinkedIn has conducted a complete overhaul of Campaign Manager designed to make it easier to create campaigns and measure their impact.

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06/11/2018  |  Full story...

LinkedIn debuts ‘self-service’ dynamic ads

LinkedIn has launched Dynamic Ads in Campaign Manager for self-service marketers, as the business-based social network looks to expand its ad revenue.

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11/09/2018  |  Full story...

B2B video marketing trends: firms challenge publishers to help them do more

Video is the biggest priority for B2B marketers this year, according to the B2B Video Report released today by LinkedIn, the world's largest online professional network. Despite this, the industry continues to face challenges around its measurement, the study also found.

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16/04/2018  |  Full story...

LinkedIn launches video for Sponsored Content and Company Pages

LinkedIn has launched video for Sponsored Content and Company Pages, letting B2B marketers post ‘visually compelling stories’ to their audience on the business-focussed social network.

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04/04/2018  |  Full story...

LinkedIn reveals the most influential voices of 2017

LinkedIn has revealed the 2017 Top Voices; the coveted list of LinkedIn Influencers and members that celebrates those making the biggest impact on the platform.

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15/12/2017  |  Full story...

LinkedIn partners Spotify to reveal what the UK listens to at work

Ed Sheeran was the most acceptable artist to play in the workplace, with Eminem least suitable according to new research from LinkedIn and Spotify.

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08/09/2017  |  Full story...

LinkedIn debuts native adverting tool to help reach beyond the network

LinkedIn has launched a native advertising network which lets marketers reach more professional audiences by placing Sponsored Content on high-quality, third-party publishers across mobile and desktop platforms.

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07/09/2017  |  Full story...

LinkedIn lets users share own videos

LinkedIn has launched a new video feature, letting its 23 million UK members to record, upload and share their own video content on the platform.

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23/08/2017  |  Full story...

LinkedIn sets new ‘active status’ for users by default

LinkedIn has launched a new feature called 'Active Status', a green circle that shows when a user is online and available to chat via the LinkedIn Messaging platform.

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17/08/2017  |  Full story...

Linkedin expands analytics tools with “Website Demographics”

LinkedIn has launched Website Demographics: a free reporting tool that lets marketers see the types of professionals visiting their website, enabling them to adjust their marketing, content and campaigns to target visitors accordingly.

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02/08/2017  |  Full story...

Social media marketing: Which platform spends the most on its own ads?

A new study from Kantar Media study, looked at the ad spends of the five big social-media networks in the US, showing that Facebook dominates with Snapchat and Pinterest on the rise.

09/06/2017  |  Full story...

Social advertising trends in 2017: 61.5% increase in paid social media spend

There has been a 61.5% increase in paid media spend on Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Snapchat for the first quarter of 2017, according to new research.

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21/04/2017  |  Full story...

Consumers predict only short term success for LinkedIn and Snapchat

Only 11% of people are certain that Pinterest and LinkedIn will be used in a decade and only 14% are confident that Snapchat will still exist, according to new research.

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12/04/2017  |  Full story...

LinkedIn revamps Site Navigator to help businesses boost contacts

LinkedIn has an updated version of its popular Sales Navigator tool: Sales Navigator Enterprise.

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22/03/2017  |  Full story...

Are you a strategic, specialised and creative marketing professional? So is everyone else

LinkedIn has revealed the most overused words by marketers, including words “strategic” “specialised” and “creative”.

26/01/2017  |  Full story...

Microsoft's $26.2bn LinkedIn acquistion gets green light

The EU has approved Microsoft's $26 billion acquisition of professional-networking site LinkedIn, but only on the condition that third-party rivals and still integrate Office into their services for the next five years.

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12/12/2016  |  Full story...

LinkedIn promotes recruitment credentials with “Way In” campaign: John Lewis and ASOS partner

LinkedIn, has launched a new international B2C and B2B marcomms campaign designed to drive awareness of its ‘Jobs’ function and support engagement amongst its global members.


28/09/2016  |  Full story...

Half of professionals reject job offers from companies that don’t share their purpose

Over half (52%) of UK professionals considering knowing an organisation’s purpose a deal-breaker when it comes to choosing a new job, according to new research.

14/09/2016  |  Full story...

LinkedIn adds conversion tracking capabilities to boost ROI

LinkedIn has launched conversion tracking – a set of capabilities set to transform how marketers measure campaign successes and boost ROI across the platform.

09/09/2016  |  Full story...

LinkedIn reaches 100m users in Asia

Microsoft-owned LinkedIn has passed the 100 million user-mark in the Asia Pacific region, driven mainly by India, according to new data.

11/08/2016  |  Full story...

LinkedIn or Out? Social network runs referendum content series

LinkedIn joined the referendum debate this week by launching #OffTheFence, its first ever fully-integrated marketing and PR campaign in the UK to promote long-form publishing on the platform.

23/06/2016  |  Full story...

LinkedIn used by 4 in 10 internet users worldwide

This week saw Microsoft buy LinkedIn for an astronomical $26bn, surprising many. But new data reveals that 4 in 10 internet users are on the business-focused social network.

15/06/2016  |  Full story...

Microsoft to buy LinkedIn for a massive $26bn

Microsoft has struck a $26.2bn (£18bn) deal to buy professional social platform LinkedIn, paying more than Facebook did for WhatsApp.

13/06/2016  |  Full story...

1 in 4 decision makers choose Facebook over LinkedIn and Twitter when making purchasing decisions

One in four (24%) decision makers say Facebook is their preferred social channel of choice when seeking information on a purchasing decision, ranking it ahead of Twitter and LinkedIn, according to a new study.

02/06/2016  |  Full story...

Hacker puts 100m LinkedIn logins up for sale

A hacker is advertising what they claim is more than one hundred million LinkedIn logins for sale, forcing the social network to reset accounts.

19/05/2016  |  Full story...

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