Digital Intelligence

Entries from Digital Intelligence tagged with "linkedin"

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Global social media ad trends: Facebook and LinkedIn grow as Twitter dips

Facebook’s ad business has continued to grow with click through rate (CTR) and ad impressions increasing by double-digits quarter-over-quarter, at 20% and 41% respectively, according to new research looking into global social media ad trends.

24/04/2014  |  Full story...

Facebook ‘most marketing friendly’ social platform- report

UK marketers have rated Facebook as the most “marketing-friendly” social platform, beating LinkedIn and Twitter into second and third places, according to a new survey.

17/04/2014  |  Full story...

Game of Thrones: The social media version

As the fourth season of popular HBO fantasy series gets underway, this video from Hootsuite reimagines the warring houses as social media platforms.


08/04/2014  |  Full story...

LinkedIn emails exposed in Chrome extension hack

The emails of LinkedIn members have been exposed via a browser extension that exposes contact details from the business-based social network.

02/04/2014  |  Full story...

Active use of social media platforms by region

This chart shows the active users for the top 10 social networks by region. Respondents were asked the question "Which of the following services have you used/contributed to in the last month?". Facebook proved to be popular across all regions, with 55% of North American users posting or contributing every month. Interestingly Middle East and African respodents posted to professional social network Linkedln more than any other region (18%).

Active use of social media platforms by region. This chart shows the active users for the top 10 social networks by region. Respondents were asked the question

10/03/2014  |  Full story...

80% of small businesses ‘turning to social media’ for leads

Of the 81% of small- and medium-size businesses that use social media, 94% use it for marketing purposes, according to a new study.

19/02/2014  |  Full story...

Web spying scandal: Yahoo tops table for govt data requests

Yahoo received the most data requests from the US National Security Agency (NSA) ahead of Google, Microsoft and Facebook, according to new data released this week.

05/02/2014  |  Full story...

Twitter audience ‘getting younger than Facebook users’

The common perception that Twitter is used by older users has come in to question this week, with new research highlighting how its users are on average younger than their Facebook counterparts.

11/12/2013  |  Full story...

‘Massive’ hack exposes millions of social media passwords

More than two million stolen passwords used for sites such as Facebook, Google and Yahoo and other web services have been posted online.

06/12/2013  |  Full story...

24 most popular social networks in the world

This chart shows the top 24 social networks by global monthly active users. Facebook leads with almost 1.2 billion monthly users. Interestingly, the list features many region specific social networks such as Qzone, a China-based social networking site, which ranked third with half a billion monthly active users.

24 most popular social networks in the world. This chart shows the top 24 social networks by global monthly active users. Facebook leads with almost 1.2 billion monthly users. Interestingly, the list features many region specific social networks such as Qzone, a China-based social networking site, which ranked third with half a billion monthly active users.

21/11/2013  |  Full story...

B2B brands’ not using social media properly’ (infographic)

Over two thirds (70%) of business people don’t think B2B brands know how to communicate with them on social media, with Facebook considered the least suitable platform for B2B messages, according to a new survey.

06/11/2013  |  Full story...

Top 24 social networks worldwide: Facebook, YouTube and Qzone lead the way

Facebook and YouTube are the most popular social networks in the world, followed by China’s Qzone and Sina Weibo, according to a new report.

31/10/2013  |  Full story...

LinkedIn ‘Intro’ puts social data into emails

LinkedIn has launched new tool that links users’ profiles with their iPhone’s email, letting them see senders LinkedIn details whenever they send an email.

30/10/2013  |  Full story...

Profiling the social networking habits of European adults

As the online privacy debates rages, people all over the world are becoming more aware of how they are accessing the Internet, especially social networks. The latest insights from Kantar Media’s TGI Net Europa study reveal the habits, behaviours and motivations of social network users in Great Britain, Germany, France and Spain.

28/10/2013  |  Full story...

Top 8 social networks for sharing: Facebook and Pinterest thrash Google+ for traffic referrals

Facebook and Pinterest are the leading social networks for sharing content, with Google+ lagging far behind, according to new research.

25/10/2013  |  Full story...

Martin Sorrell: WPP to generate 40% of business from digital over 5 years

Marketing giant WPP is aiming to generate 5-40% of its business from digital sources and fast-growth markets, chief executive Martin Sorrell has announced.

14/08/2013  |  Full story...

LinkedIn beefs up ‘Influencer’ posts with comments, likes and links

LinkedIn has added a raft of Facebook-style tools to its ‘Influencer’ platform, as the business-based social network looks to raise its profile as a publishing platform.

31/07/2013  |  Full story...

Top 5 social networks in the Netherlands: Audience age demographics

This chart shows the demographic profile of social networks in the Netherlands. Of Facebook's 8,759 million unique users in the region, nearly 45% are over the age of 45. By contrast, Tumblr attracts a younger audience with 49% of its users under the age of 35.

Top 5 social networks in the Netherlands: Audience age demographics. This chart shows the demographic profile of social networks in the Netherlands. Of Facebook's 8,759 million unique users in the region, nearly 45% are over the age of 45. By contrast, Tumblr attracts a younger audience with 49% of its users under the age of 35.

11/07/2013  |  Full story...

Top 5 social networks in the Netherlands: Audience age demographics

10 million people accessed a social networking site in the Netherlands during May 2013. This category reached 85.3 percent of the total Dutch internet audience. Facebook was the clear leader with 8.7 million unique visitors; more than double that of LinkedIn who came in second place with an audience of 3.8 million unique visitors. Twitter ranked in third position with 3.5 million unique visitors that month.

28/06/2013  |  Full story...

Global internet trends: Latest Mary Meeker presentation shows mobile accounts for 15% of global web traffic

Internet analyst Mary Meeker’s slideshow presentations on global internet trends have become something of a major industry event, with this year’s data showing huge mobile growth.

View the slideshare presentation below:

31/05/2013  |  Full story...

Top 10 countries for social media engagement: Argentina and Brazil lead the way

Social media in Latin America continues to soar as Argentina and Brazil become the most engaged social networking markets worldwide, according to a new study.

22/05/2013  |  Full story...

Organic posting most popular social media tactic… but paid ads are most successful

Branded pages and organic posts on social media sites are not enough to produce an effective social marketing strategy, according to a new study.

20/05/2013  |  Full story...

LinkedIn adds ‘Facebook-style’ people and job search

LinkedIn has revamped its site search engine, filtering results by companies, people, groups, jobs alongside a new inbox search function.

26/03/2013  |  Full story...

Social media ROI: Which platforms generate the most revenue?

This chart shows which platforms offer the most referrals, shares and generated revenue for influencers. Facebook generates the most equal spread across all the levels of engagement. LinkedIn, YouTube and Google+ however are the social networks where the influencer sees the highest return in revenue with 16%, 12% and 10% respectively.

Social media ROI: Which platforms generate the most revenue? This chart shows which platforms offer the most referrals, shares and generated revenue for influencers. Facebook generates the most equal spread across all the levels of engagement. LinkedIn, YouTube and Google+ however are the social networks where the influencer sees the highest return in revenue with 16%, 12% and 10% respectively.

21/03/2013  |  Full story...

Online services most likely to influence a purchase

The data shows that blogs are more likely to influence a consumer more than Facebook and YouTube. Bloggers tend to be more honest in their reviews, providing potential customers with impartial advice. Social networks such as Pinterest and Instagram where consumers can follow specific brands' influence few purchases with 12% and 3% respectively.

Online services most likely to influence a purchase. The data shows that blogs are more likely to influence a consumer more than Facebook and YouTube. Bloggers tend to be more honest in their reviews, providing potential customers with impartial advice. Social networks such as Pinterest and Instagram where consumers can follow specific brands' influence few purchases with 12% and 3% respectively.

21/03/2013  |  Full story...

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