Digital Intelligence

Entries from Digital Intelligence tagged with "local"

25 result(s) displayed (1 - 25 of 210)

1 2 3 4 5 6 7 8 9 Next >>


Rise in global demand for location data

Global location tech company GroundTruth (formerly xAd has seen a 35% QoQ revenue growth as major brands like L’Occitane and Timberland put more budget towards location-based marketing.

21/08/2017  |  Full story...

Ford poster ads target people based on mobile data

Ford is the first brand to take advantage of a combined offering between Primesight and RadiumOne that integrates out-of-home and mobile advertising so that advertisers can target people based on both their location and their content sharing behaviour.

ford%20poster.jpg

01/08/2017  |  Full story...

Burt’s Bees plants seeds in exchange for branded Snapchat selfies

This weekend, beauty brand Burt’s Bees ran a Snapchat campaign promising to plant 5000 wildflower seeds to help bees, as part of a branded Snapchat selfie campaign.

Burts-Bees-1.jpg

10/07/2017  |  Full story...

Amstel lets consumers ‘Snatch’ free pints via augmented reality game

Dutch beer brand, Amstel, has joined forces with new mobile experience Snatch, to launch a nationwide sampling campaign.

snatch-amstel.jpg

06/07/2017  |  Full story...

Snapchat goes local: Snap Maps sparks privacy fears

Snapchat has introduced a map feature that lets users track other people’s location in real time, a move that could open new doors to marketers, but also sparking concerns among safety and privacy advocates.

snapmap.jpg


03/07/2017  |  Full story...

L’Occitane mobile location campaign lights up high street

L’Occitane and ThreePipe utilised xAd’s Blueprints technology to draw polygons around specified stores identified as popular stores across UK high streets.

loccitane.jpg

07/06/2017  |  Full story...

Instagram goes local with Hashtag Stories and location tools

Instagram has added two new Explore categories: Location Stories and Hashtag Stories, letting users discover photos and videos based on places or things of interest, all from the same Explore tab.

location-stories-.jpg

25/05/2017  |  Full story...

Shakira promotes latest album with augmented reality treasure hunt

Sony Music US Latin has teamed up with location-based experiences platform Landmrk, for the global launch of Shakira’s latest album ‘El Dorado’.

eldorado.jpg
.

24/05/2017  |  Full story...

Google combines AI with analytics for new ‘Attribution’ marketing tool

Google is rolling out new analytics tools for marketers, designed to help them link online and offline behaviour, including attribution modelling, credit card data insights and YouTube ‘store visits’.

atma%20%281%29.jpg

24/05/2017  |  Full story...

Citymapper tests free London bus service

Transport app Citymapper has moved into real life vehicles, with a new bus that drives an under-serviced route in London.

citymapp2.jpg

15/05/2017  |  Full story...

Google Earth revamp adds guided tours, 3D imagery and David Attenborough world tours

Google has refreshed its Earth app and website, adding detailed 3D imagery and new "tours" that give people a guided look at exotic locations.


24/04/2017  |  Full story...

World lenses: Snapchat goes big with augmented reality

Snapchat is pushing further into the high-tech world of augmented reality with “World Lenses”, a new set of rear-camera lenses that let users place virtual objects in the real world using the app's camera.

19/04/2017  |  Full story...

Timberland drives store footfall with mobile location ads

Timberland has launched a new UK campaign with xAd to identify a new audience of urban adventurers and entice them into their brick-and-mortar stores.

timberland.jpg

18/04/2017  |  Full story...

Location drives marketers’ shift from demographic to contextual insights

Media planners are relying less on demographic data and insights to inform advertising strategy, and instead favour contextual data and insights when it comes to defining campaign strategies and optimising performance, according to new research.

xadex.jpg

21/03/2017  |  Full story...

New analytics took helps luxury brands understand cross-border shopping

Contactlab, a fast growing engagement marketing platform for lifestyle brands, and Amadeus Italia, the Italian branch of the provider of next generation technology solutions for the global travel industry announce a partnership to create a Travel Intelligence solution called Luxury lab.

contact-lab.jpg

14/03/2017  |  Full story...

Instagram Stories gets Snapchat-style geostickers

Instagram has updated its Stories feature with support for geostickers, as the Facebook owned messenger app continues to mimic its rival Snapchat.

instageo.jpg

13/03/2017  |  Full story...

Top 10 trends at Mobile World Congress 2017: 5G, IoT and robots

Mobile World Congress has become one of the biggest tech events in the digital calendar, and this year was even bigger, with robots, AI and old school Nokia's stealing the show.

mwc17.jpg

06/03/2017  |  Full story...

Loco for location data: 170% increase in demand as marketers go local

There has been a 170% increase in Demand for Location Data and 20% increase in CPM, with Mobile ad players reaping the benefits of a more personalised, relevant and timely user experience, according to new research.

location%20data.jpg

16/02/2017  |  Full story...

Unilever invests in ‘Snatch’ augmented reality treasure hunt game

Unilever Ventures has invested in an augmented reality treasure hunt game Snatch, a game dubbed “Pokémon Go for brands”.

snatch%20pic.jpg

10/02/2017  |  Full story...

Cancer Research UK uses proximity marketing to drive donations on World Cancer Day

UK consumers turned to their smartphones to support World Cancer Day 2017, with a proximity engagement campaign run on behalf of Cancer Research UK in early February driving a nine per cent click through rate.

crc.jpg

10/02/2017  |  Full story...

Baidu rolls out maps to rest of world with HERE

Search giant Baidu is launching its Maps feature outside of China for the first time, supported by location tech firm HERE.

baidu%20here.jpg

17/01/2017  |  Full story...

“Creepy” Uber under fire for tracking users after journey

Uber has sparked criticism after its latest update lets the app to track a user's location for five minutes after a journey has ended, even if the app is only running in the background.

06/12/2016  |  Full story...

Google Maps now shows how busy shops are in real time

Google has updated its Maps feature with a new tool that shows whether a bar or shop is busy in real-time.

Live-PTInDevice-SF_HlGrnY7.gif

23/11/2016  |  Full story...

The Grand Tour: Clarkson, May and Hammond lend voices to Waze as show goes live

Amazon has premiered the first episode of 'The Grand Tour', the new show from former BBC Top Gear hosts, amid a host of new promotions including new voices for sat nav app Waze.


18/11/2016  |  Full story...

Google Maps gets ride-hailing comparison tool

Google is adding additional ride hailing partners to its Maps feature, which previously only included Uber.

lyft%20uber.jpg

12/09/2016  |  Full story...

Further results

1 2 3 4 5 6 7 8 9 Next >>


Other tags

Digital Intelligence tag list:

Copyright ©2000-2017 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy