Digital Intelligence

Entries from Digital Intelligence tagged with "local"

25 result(s) displayed (1 - 25 of 226)

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TripAdvisor boosts local info accuracy with Yext partnership

TripAdvisor is partnering with digital knowledge management platform Yext to ensure the accuracy of information - such as hours, locations, menus, and many other attributes - on the site.

22/05/2018  |  Full story...

Apple ‘banning apps that share people’s location data’- report

Apple has been removing App Store apps that violate the company’s policies by sharing location data with third parties without consent, ahead of the new GDPR privacy rules, according to a new report.

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10/05/2018  |  Full story...

Consumers losing trust in local businesses due to online errors

Consumers are losing trust in local businesses because of errors and inconsistencies online, according to new research.

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29/03/2018  |  Full story...

Snapchat goes local with ‘Radius Targeting’ for advertisers

Snapchat has launched a major update to its location targeting ad targeting, letting brands target Snap Ads and Filters around a specific location, such as a retail store, university, restaurant, airport, or concert.

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23/03/2018  |  Full story...

Honda first brand to sign up to ‘Cost Per Visit’ tool from GroundTruth

Amplifi and car manufacturer Honda have signed up to a new platform from GroundTruth, which only charges advertisers for recorded visits into specified dealerships and showrooms.

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02/03/2018  |  Full story...

Snapchat launches embeddable map feature on the web

Snapchat has taken its Snap Map feature to the web, letting users see public Stories laid out on a map.

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13/02/2018  |  Full story...

New beer app guides people to perfect pints

The Campaign for Real Ale (CAMRA) has developed a new app which lets users search for their closest pint from any smartphone while reviewing the pub and sharing their activity.

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15/01/2018  |  Full story...

MediaCom develops automated outdoor campaign ads with Innocent drinks

Media agency MediaCom is launching an automated trading desk for digitally out-of-home ads, with innocent drinks the first brand to sign up.

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08/01/2018  |  Full story...

Waze debuts new motorcycle mode and hands-free voice tool

Ahead of millions of people hitting the roads over Christmas, Waze launches a new bundle of features to make journeys more bearable over the festive period and beyond.

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30/11/2017  |  Full story...

Consumers more willing to share location with apps (but privacy concerns persist)

Most people (55%) are more comfortable sharing their mobile device’s location with an app, compared to two years ago, according to new research.

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13/11/2017  |  Full story...

Uber app tops chart despite London ban (but competitors also thrive)

Uber’s app has soared to first place within the App Store Travel category, according to data from Hitwise, indicating London passengers are still keen to use the firm’s services despite having its license stopped in the city.

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16/10/2017  |  Full story...

Snapchat debuts 'Context Cards' with local information

Snapchat is rolling out what it’s calling “Context Cards,” a new way for users to get information about the places from which people are snapping, presenting another local opportunity for advertisers in the process.

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11/10/2017  |  Full story...

UK identity poll: brands need to think local post Brexit vote

The first national study on identity since Brexit referendum shows there has been a shift British attitudes, and brands need to think more about their audiences at a local level.

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04/10/2017  |  Full story...

Waze and Spotify come to Apple devices to adapt music to navigation

Originally on Android only, Waze is excited to announce today that the Spotify integration feature will now be available on iOS too.

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20/09/2017  |  Full story...

Bing teams up with Booxscale to offer one click pizzas and plumbers

British start-up Booxscale has announced a partnership with Microsoft, allowing UK-based Bing, Cortana and Skype users to order pizza and hire handymen, all with the press of a button.

20/09/2017  |  Full story...

Audi A8 ties with HERE location technology

Audi has worked with HERE Technologies to integrates an array of advanced navigation and location technology from HERE to provide guidance throughout the day.

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08/09/2017  |  Full story...

Rise in global demand for location data

Global location tech company GroundTruth (formerly xAd has seen a 35% QoQ revenue growth as major brands like L’Occitane and Timberland put more budget towards location-based marketing.

21/08/2017  |  Full story...

Ford poster ads target people based on mobile data

Ford is the first brand to take advantage of a combined offering between Primesight and RadiumOne that integrates out-of-home and mobile advertising so that advertisers can target people based on both their location and their content sharing behaviour.

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01/08/2017  |  Full story...

Burt’s Bees plants seeds in exchange for branded Snapchat selfies

This weekend, beauty brand Burt’s Bees ran a Snapchat campaign promising to plant 5000 wildflower seeds to help bees, as part of a branded Snapchat selfie campaign.

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10/07/2017  |  Full story...

Amstel lets consumers ‘Snatch’ free pints via augmented reality game

Dutch beer brand, Amstel, has joined forces with new mobile experience Snatch, to launch a nationwide sampling campaign.

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06/07/2017  |  Full story...

Snapchat goes local: Snap Maps sparks privacy fears

Snapchat has introduced a map feature that lets users track other people’s location in real time, a move that could open new doors to marketers, but also sparking concerns among safety and privacy advocates.

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03/07/2017  |  Full story...

L’Occitane mobile location campaign lights up high street

L’Occitane and ThreePipe utilised xAd’s Blueprints technology to draw polygons around specified stores identified as popular stores across UK high streets.

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07/06/2017  |  Full story...

Instagram goes local with Hashtag Stories and location tools

Instagram has added two new Explore categories: Location Stories and Hashtag Stories, letting users discover photos and videos based on places or things of interest, all from the same Explore tab.

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25/05/2017  |  Full story...

Shakira promotes latest album with augmented reality treasure hunt

Sony Music US Latin has teamed up with location-based experiences platform Landmrk, for the global launch of Shakira’s latest album ‘El Dorado’.

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24/05/2017  |  Full story...

Google combines AI with analytics for new ‘Attribution’ marketing tool

Google is rolling out new analytics tools for marketers, designed to help them link online and offline behaviour, including attribution modelling, credit card data insights and YouTube ‘store visits’.

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24/05/2017  |  Full story...

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