Digital Intelligence

Entries from Digital Intelligence tagged with "local"

25 result(s) displayed (1 - 25 of 239)

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Trustpilot teams with Yext to boost customer review management

Brand search platform Yext has struck a global integration with reviews firm Trustpilot with a new location-based tool.

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07/10/2019  |  Full story...

Location Sciences strikes deal with African premium ad network Vicinity Media

Mobile location data and intelligence firm Location Sciences has announced a contract with Vicinity Media, Africa's first premium location-based ad network.

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17/09/2019  |  Full story...

Uber to cut 435 tech jobs amid more financial losses

Uber has laid off 265 engineers and 170 members of its product teams as the ride-hailing app and tech firm looks to save costs following heavy losses.

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12/09/2019  |  Full story...

Location data: marketers ‘wasting two-thirds of budget on poorly targeted ads’

As digital advertising progresses, brands are recognising the importance and value that location advertising provides. Yet nearly two-thirds of spend is being wasted on poor-quality and mis-targeted location data, according to a new study by Location Sciences.

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28/08/2019  |  Full story...

Car buying trends: Location data key to converting browsers into buyers

There are stark differences between the online and offline habits of new car buyers, with findings showing that brands must understand which dealerships customers actually visit in order to make audience targeting more effective along the journey to buying a car.

Car buying trends: Location data key to converting browsers into buyers

17/06/2019  |  Full story...

London ‘top tech hub for overseas expansion’

London is the top destination for international tech companies looking to expand or setup an operation outside of their own country, according to new research.

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11/06/2019  |  Full story...

'Sign in with Apple': A new hurdle for location services?

Apple has launched a new "sign in with Apple" tool similar to those offered by Facebook and Google.

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06/06/2019  |  Full story...

Smart cities traffic solutions to more than double revenue in four year’s time- report

Smart city traffic technology solutions deployed to ease chronic congestion in cities will generate $4.4 billion in revenue in 2023, up from $2 billion in 2019, according to new research.

Smart cities traffic solutions to more than double revenue in four year’s time- report

23/05/2019  |  Full story...

Location Sciences partners with SITO Mobile to boost geo-targeting accuracy

Location Sciences has struck a new partnership with SITO Mobile to provide independent analysis and authentication of its location-targeted advertising data.

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01/05/2019  |  Full story...

Google Maps opens to ads: more sponsored listings and 'suggested locations'

Google is rolling out more ads to its popular Maps service opening up another major channel for location-based marketing.

Google Maps opens to ads: more sponsored listings and 'suggested locations'

11/04/2019  |  Full story...

Google boosts high street with stock search tool

Google has teamed up with retail tech start-up NearSt to let shoppers to get information about specific product availability at shops nearby.

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20/11/2018  |  Full story...

Google Map app “still records location even if tracking is turned off”

Google Maps services on Android and iPhone devices store records of a user’s location even after they have enabled privacy settings that claim to halt the practice, according to a new report.

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16/08/2018  |  Full story...

Global video streaming trends: Amazon and Netflix aiming to be ‘local everywhere’

The two streaming-video giants Amazon and Netflix are building their presence in local country markets with a growing amount of original content, according to a new report.

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19/07/2018  |  Full story...

TripAdvisor boosts local info accuracy with Yext partnership

TripAdvisor is partnering with digital knowledge management platform Yext to ensure the accuracy of information - such as hours, locations, menus, and many other attributes - on the site.

22/05/2018  |  Full story...

Apple ‘banning apps that share people’s location data’- report

Apple has been removing App Store apps that violate the company’s policies by sharing location data with third parties without consent, ahead of the new GDPR privacy rules, according to a new report.

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10/05/2018  |  Full story...

Consumers losing trust in local businesses due to online errors

Consumers are losing trust in local businesses because of errors and inconsistencies online, according to new research.

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29/03/2018  |  Full story...

Snapchat goes local with ‘Radius Targeting’ for advertisers

Snapchat has launched a major update to its location targeting ad targeting, letting brands target Snap Ads and Filters around a specific location, such as a retail store, university, restaurant, airport, or concert.

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23/03/2018  |  Full story...

Honda first brand to sign up to ‘Cost Per Visit’ tool from GroundTruth

Amplifi and car manufacturer Honda have signed up to a new platform from GroundTruth, which only charges advertisers for recorded visits into specified dealerships and showrooms.

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02/03/2018  |  Full story...

Snapchat launches embeddable map feature on the web

Snapchat has taken its Snap Map feature to the web, letting users see public Stories laid out on a map.

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13/02/2018  |  Full story...

New beer app guides people to perfect pints

The Campaign for Real Ale (CAMRA) has developed a new app which lets users search for their closest pint from any smartphone while reviewing the pub and sharing their activity.

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15/01/2018  |  Full story...

MediaCom develops automated outdoor campaign ads with Innocent drinks

Media agency MediaCom is launching an automated trading desk for digitally out-of-home ads, with innocent drinks the first brand to sign up.

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08/01/2018  |  Full story...

Waze debuts new motorcycle mode and hands-free voice tool

Ahead of millions of people hitting the roads over Christmas, Waze launches a new bundle of features to make journeys more bearable over the festive period and beyond.

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30/11/2017  |  Full story...

Consumers more willing to share location with apps (but privacy concerns persist)

Most people (55%) are more comfortable sharing their mobile device’s location with an app, compared to two years ago, according to new research.

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13/11/2017  |  Full story...

Uber app tops chart despite London ban (but competitors also thrive)

Uber’s app has soared to first place within the App Store Travel category, according to data from Hitwise, indicating London passengers are still keen to use the firm’s services despite having its license stopped in the city.

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16/10/2017  |  Full story...

Snapchat debuts 'Context Cards' with local information

Snapchat is rolling out what it’s calling “Context Cards,” a new way for users to get information about the places from which people are snapping, presenting another local opportunity for advertisers in the process.

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11/10/2017  |  Full story...

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