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Entries from Digital Intelligence tagged with "local"

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Google helps manage workers on the move with mobile app

Google has launched Maps Coordinate, a paid-for mobile app designed to help companies track and manage workers on the move. The location-based tool combines Google’s mapping technology and Android smartphones to deploy offsite staff effectively depending on their locations.

Watch a video explaining how the service works below:

25/06/2012  |  Full story...

Facebook mobile strategy? Tips from our digital strategists

As more and more consumers access Facebook on-the-go - via a mobile app downloaded to their smartphone - consider what this means for your brand page experience and the opportunities it provides for social, local and mobile (SoLoMo) promotions. Images and video needs to work on a mobile screen. Calls to action need to be simplified for mobile response. Promotions need to be geo-targeted - taking advantage of check-ins via FB Places. Consider also how you optimise your Facebook page for mobile search retrieval and the growing number of consumers searching when out-and-about.


Apple 'likes' Facebook, drops Google Maps

Apple has ditched Google’s mapping software and made closer ties with Facebook, as the battle between the rival digital media giants intensifies. The move represents a major blow for Google, which stands to lose mobile advertising revenue and valuable insights about people's whereabouts if users of the popular iPhone and iPad devices switch to Apple's mapping service. Meanwhile, Apple is building Facebook into iOS 6, so users will be able to update their Facebook status by talking to their phones and declare that they "like" movies and apps in Apple's iTunes store.

12/06/2012  |  Full story...

Google revamps Maps with 3D technology

Google is updating its mapping service with 3D technology, as the internet giant looks to counter Apple’s decision to drop its service from its iPhone and iPads. The new service will offer zoomable, three-dimensional cityscapes, complete with top and side level views of buildings, streets and landscaping. The new features include 3D enhancements to Google Earth, a portable device for taking "street view" panoramic photos and offline access to Google Maps on Android phones.

Watch a video demonstrating how the service works here:

07/06/2012  |  Full story...

Foursquare teams with American Express to offer ‘voucher-free’ offers in UK

Location-based social network Foursquare has teamed up with American Express to launch a range of voucher-free offers in the UK, following a similar campaign in the US last year. Foursquare co-founder Dennis Crowley said he believes the new service will help the location-based social network reach the same popularity in the UK as it has in the US within “another year or so”.

01/06/2012  |  Full story...

Google+ boosts local search with Zagat user reviews

Google is integrating user review site Zagat into a new service 'Google+ Local', using online community content to refine local searches. Google bought Zagat in September for $125m, and its integration means that all of its subscription-only information is now available to everyone registered for Google+ Local. The new service will utilize Zagat's "poor-to-perfect" 0-to-30 rating scale and seeks to create "pages for all known places," including businesses and locations such as Yellowstone National Park.

Watch a video explaining how the service works below:

31/05/2012  |  Full story...

Google bosses ‘knew about Street View data snooping’

Google could face further legal action for using its Street Cars to harvest data from resident’s unsecured WiFi networks. The details were revealed in a recent US Federal Communications Commission report that found the company's Street View cars not only photographed streets but recorded wi-fi network details, as well as "names, addresses, telephone numbers, URLs, passwords, email, text messages, medical records, video and audio files" back in 2010.

29/05/2012  |  Full story...

Yell boosts local ecommerce tools with Moonfruit buy

Yell has bought DIY website and online shop builder Moonfruit for £18m as part of its ongoing strategy to become a leading provider of local eMarketplaces. was launched in 2000 for consumers and businesses to build their own sites. Customers building Moonfruit sites can add a commerce option, Facebook stores, and a mobile presence from the same platform.

Watch a video explaining how MoonFruit works here:

17/05/2012  |  Full story...

Apple to ditch Google Maps for 3D maps

Apple is set to replace Google Maps with 3D mapping software developed in-house, as the rivalry between the two digital giants intensifies, according to a news report. The move, reported by technology blog 9 to 5 Mac, could see Apple swap Google’s mapping technology for its own new maps application using 3D mapping technology by C3 Technologies, which the company acquired in 2011.

Watch a video below demonstrating how C3 technologies mapping system works. This 3D map of Hoover Dam is calculated directly from high-resolution aerial photography.

15/05/2012  |  Full story...

Zoopla buys local web pioneer Upmystreet to boost location-based marketing

Online property portal Zoopla has bought, one of the original local information sites from the dotcom goldrush era, for an undisclosed sum. Launched in 1998, was one of the first property websites in the UK. Recent figures from independent website monitoring firm, Nielsen, show that in March attracted over 600,000 unique users.

14/05/2012  |  Full story...

Google’s self-driving car gets first licence

The Nevada Department of Motor Vehicles (DMV) has approved a license for Google’s self-driving car. Google's self-driving car has been a project the company has long been working on, with a motor vehicle already having covered 140,000 test miles in California, including a trip across the Golden Gate bridge. But Nevada is the first state in the US to approve a self-driven vehicle license.

Watch this video from Sebastian Thrun, who helped build Google's driverless car, explaining how the car works below;

10/05/2012  |  Full story...

Mobile marketing trends- demand for location-based services rise

There is a growing demand for location-based mobile services worldwide, with the likes of check-ins and mobile maps being the most demanded features for technology on the move, according to new research. The ‘Mobile Life‘ report from TNS, concludes that almost two-thirds of mobile users that don’t have location-based features would like to start using the feature, showing that there is huge untapped potential these services.

Watch a video outlining the results here:

25/04/2012  |  Full story...

Infographic: 4 in 5 Facebook Pages ‘make less than 5 posts a month’

Independent research of 1.7 million Facebook Pages reveals that 82% of Facebook company and brand Pages issue less than 5 update posts per month - hugely underutilising the platform and falling short of fully engaging fans. The research, conducted by, the new innovative Facebook Page management tool giving SME and Enterprise Page admins never before available insights into the culture of their Fans is believed to be the largest independent research of Facebook Pages.

30/03/2012  |  Full story...

Google plans mobile ads based on weather

Google has secured intellectual rights to a system that would serve ads based on environmental conditions, according to a new report. The report, from PC World Magazine, quotes Google as saying the forward-looking patent was useful for its portfolio, but it had no current plans to act on it. The patent potentially paves the way for a mobile phone fitted with sensors that would allow it to record data such as temperature, humidity, light, and sound or air composition, which would trigger relevant adverts.

23/03/2012  |  Full story...

Google offers 10 tips for mobile marketing

Mobile-friendly sites are designed for the small screen and the capabilities of mobile devices. But being mobile-friendly is more than just fitting onscreen. Google’s 10 Mobile Site Best Practices outline important things you can do to turn your site into a great mobile experience.

20/03/2012  |  Full story...

Foursquare rival Gowalla shuts down after Facebook acquisition

Gowalla has shut down, three months after being bought by Facebook, which will integrate the firm's staff and technology into its own location-based tools. The check-in service was a rival to market leader Foursquare. It allowed people to share the details of their location by checking-in to different venues with their smartphones.

13/03/2012  |  Full story...

Groupon teams up with Nokia for mobile location marketing services

Groupon is extending its mobile footprint internationally with product rollouts in more than 30 countries and strategic relationships with a number of industry partners, including a location-based marketing deal with Nokia.

28/02/2012  |  Full story...

Groupon boosts location tools with Hyperpublic buy

Groupon has bought Hyperpublic, a small company that develops location-based technology that can be integrated into other applications. The deal could see Hyperpublic‘s tools, such as its "Geo Deals & Events" API integrated into Grpoupon’s offering. The API shows local deals and events depending on where a person is located, such as concerts.

21/02/2012  |  Full story...

Yelp aims to raise $100m in IPO

US-based local review site Yelp has become the latest Internet company to announce its plans for an initial public offering (IPO), hoping to raise as much as $100 million by selling its shares on the New York Stock Exchange. Yelp claims about 66 million unique visitors per month and has about 25 million total reviews of local businesses such as restaurants, dentists and salons.

21/02/2012  |  Full story...

Google Maps adds UK rail info

Google has incorporated rail information into its UK mapping tools, following a partnership with TheTrainLine. The new partnership brings 2,500 mainland train stations to the Google Maps desktop and mobile apps, alongside 8,000 bus stops and over 250 tube stations. Users can plan journeys that combine walking directions, bus timetable information and train routes, as well as picking and choosing the transport options that suit them best.

25/01/2012  |  Full story...

Foursqaure debuts personalised search engine ‘Explore’

Foursquare is rolling out its own search engine, called Explore, as the location-based social network looks to expand its audience. The firm descibed Explore as a product to add “an ‘interesting’ layer to the whole world, tailored just for you.”

18/01/2012  |  Full story...

Top 6 online retail trends for 2012

After a year of technical innovations, most notably the emergence and rapid adoption of smartphone and tablet technology, the shopper-seller relationship has changed dramatically. In this article, Rakuten, one of the world’s top 3 E-commerce and Internet service companies by revenue, who recently acquired eBook company Kobo and in the UK, announces its industry predictions for 2012.

12/01/2012  |  Full story...

118 118 Facebook campaign gives away free taxi rides in London

Directory enquiry service 118 118 will be giving out free rides for Londoners in their fleet of 118 118 branded cabs. The ten taxis, which have been emblazoned with the memorable number, will be taking to the streets between 6pm and midnight tonight (Thursday December 15). Anyone lucky to flag one down will get a free ride to anywhere in zones 1 and 2. The initiative will be featured in press ads in The Metro and on tube escalator panels on December 15th and is also being supported by a Facebook campaign.

15/12/2011  |  Full story...

Mobile shopping trends: US shoppers ‘prefer to purchase in-store when within a 5-mile radius’

Shoppers would rather visit a store if it was within five miles rather than buy online via their smartphone, according to new research. The findings, from location-based mobile media firm JiWire, also found that 30% of people asked ‘do not care’ about checking-in, while a further 35% do not like or understand it.

07/12/2011  |  Full story...

Facebook location services: Boost with Gowalla acquisition

Facebook location services have been given a boost this week, as the social network has reportedly snapped up Foursquare-rival Gowalla, an online location-sharing service, for an undisclosed sum. The report, from CNNMoney attributed the development to “a source close to Gowalla” and mentioned that most of Gowalla’s employees will move to Facebook’s offices in Palo Alto. The team will work on Facebook’s Timeline feature. The deal will see the Texas-based firm relocate the majority of its staff to social network's Silicon Valley HQ.

06/12/2011  |  Full story...

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