Digital Intelligence

Entries from Digital Intelligence tagged with "local"

15 result(s) displayed (226 - 240 of 240)

Regional e-Intensity index score: UK

London is the centre of internet use in the UK.
Regional e-Intensity index score: UK. London is the centre of internet use in the UK.


Gap gives away 10,000 free jeans on Facebook Places in US

Gap is giving away 10,000 pairs of jeans today (November 5) in the US, via Facebook Places, the social network's recently launched location tool. Starting at the time of store opening at 10 am EST, Gap is offering one free pair of its basic five-pocket jeans to the first people who visit a men's or women's Gap store in the US and "check in" via Facebook Places while they're there.


05/11/2010  |  Full story...

Facebook Mobile offers ‘deals’ based on user location

Facebook has launched a new ‘deals’ service on its mobile application, which send users special offers to users based on their location. The move offers advertisers another way to target Facebook users geographically, and the social network looks to boost its ad revenue. The service will initially launch in the US, and Facebook has not disclosed when ‘Deals’ will roll-out internationally.

The service lets Facebook Mobile users look for a list of "nearby places," with deals being denoted by a yellow price tag or sticky to the right of them. There are four kinds of deals: individual deals, loyalty deals, friend deals, and charity deals. The service also offers a ‘virtual punchcard’ for loyalty deals, with discounts for those users who bring new friends and customers.


05/11/2010  |  Full story...

Google admits to copying email and Wi-Fi passwords from Steet View cars

Google has admitted to copying household computer passwords and emails while gathering images using its Street View cameras, adding that it is determined to learn lessons from the mistake.

Google collected information from wireless networks while its vehicles drove around residential streets taking photographs for its Street View mapping product, which launched in 2008. Computer passwords, emails and web addresses were copied from private households which did not have encrypted wi-fi access. Google said the personal information was collected inadvertently.


25/10/2010  |  Full story...

Google adds more location tools to search

Google has added tools to the left-hand panel of its search results, letting users change location details. Google previously pinpointed a users’ location automatically, but the new tool lets users either change it completely or make it more specific, including by postcode.

Users need to click on 'Change location' to update the information. Google will then automatically run the search again with the new information. The change means the location information is now always visible, as opposed to automatically clearing it from the screen.The feature is being rolled out gradually globally over the coming weeks.



Facebook launches ‘Places’ app in UK

Facebook has launched its Places service in the UK, as the social network looks to take advantage of the growing demand for location-based apps such as Foursquare, Gowalla, and Google's Latitude service.The new tool allows users ‘check in’ wherever they are and see who among their friends and other Facebook users is - or has been - at the same location.

The move will also give Facebook a new channel for advertisers to target its audience by location, listing nearby businesses and attractions. Facebook will target the locations it lists to each Places user. To ensure users privacy, Facebook Places has numerous privacy controls in place to control the amount of location information that is shared.


20/09/2010  |  Full story...

Google hires 200 Ireland staff to boost location tools

Google is all set to hire 200 employees for Google Dublin office, as the search giant looks to expand its location services.

The move will see the creation of a new operations centre in the Republic of Ireland’s capital, where new the employees will work on the group's location-based products such as Google Local and Google Maps. The centre could lead a challenge to Facebook Places, as Google pieces together some sort of social network.


24/08/2010  |  Full story...

Facebook takes on Foursquare with ‘Places’ app

Facebook's 500 million-plus users will soon be able to track friends' whereabouts across the US. The new "Places" feature begins rolling out on Wednesday to some users and goes across the US within weeks. The tool help users share where they are, figure out who is in the vicinity, and check out happenings and services within the same locale.

The feature will put the social network in competition with the increasingly popular location services like Foursquare, Gowalla and Loopt, which allow consumers to use their mobile phones to keep track of their friends whereabouts and earn rewards for frequenting brick-and-mortar businesses, have caught on among technology aficionados. Facebook and Yahoo both unsuccessfully sought to acquire Foursquare earlier this year, according to media reports.


20/08/2010  |  Full story...

AOL targets classified ad dollars with launch of 500 local sites

AOL is to launch an additional 500 websites under its ‘Patch’ brand this year, part of a broader effort to remake itself as a destination for users seeking maps, reviews, and other local content. AOL has launched 100 of these local sites so far and plans to spend more than $50 million to initiate hundreds more this year.

The company, which is trying to move past its roots as a dial-up Internet service provider, AOL is eyeing $20 billion of local online advertising dollars. The move, announced on Tuesday, is part of the company's turnaround strategy conceived when it spun off from Time Warner Inc after a disastrous 10-year marriage.


18/08/2010  |  Full story...

Foursquare ‘in talks with top search engines’

Location-based social network Foursquare is reportedly in talks with major companies in the search space, including giants such as Google, Microsoft and Yahoo.

In an interview with the Telegraph, Foursquare's co-founder Dennis Crowley said the talks could lets people search for local information provided by Foursquare on major search engines.

“Our data generates hugely interesting trends which would enrich search,” Crowley said.

“We can anonymise data and use it to show venues which are trending at that moment. Twitter helped the world and the search engines know what people are talking about. Foursquare would allow people to search for the types of place people are going to – and where is trending – not what.”


20/07/2010  |  Full story...

Foursquare rejects Yahoo bid for $20m funding boost

Foursquare has raised $20 million in a second round of funding, ending speculation that the location-based firm would accept a bid approach from Yahoo. The company has chosen to take the additional venture capital money rather than pursue takeover talks with internet giant Yahoo, which is believed to have made an informal approach.

Carol Bartz, chief executive of Yahoo!, in an interview with The Telegraph, strongly hinted she wished to buy the popular start-up, which lets you ‘check-in’ to bars and restaurants’, with a supposed price tag of $80m (£53m). The funding was led by Silicon Valley venture-capital firm Andreessen Horowitz and Foursquare's original investors, Union Square Ventures and O'Reilly AlphaTech Ventures. The new cash boost puts the value of the firm at an estimated $95m.


01/07/2010  |  Full story...

Yahoo buys Foursquare rival to boost mobile location services

Yahoo has bought, an Indonesian mobile location-based-services Web company similar to US-based Foursquare. The acquisition boosts Yahoo’s location-based mobile services, such as helping people find nearby local businesses, reviews as well as locating friends as finding out what they are doing.

Prior to Tuesday's announcement, Yahoo had reportedly been seeking a deal for New York City-based Foursquare valued at over $100 million. Yahoo bought Koprol because people are increasingly using mobile devices to access the Internet, the company said in a statement.


26/05/2010  |  Full story...

Facebook takes on FourSquare with McDonalds location-based voucher app

Social networking giant Facebook is venturing into location-based services, allowing users to add their whereabouts to status updates through a partnership with McDonalds. In a move that imitates popular mobile location based social network FourSquare, the social network will allow users to check in at any McDonalds outlet near them and receive reward coupons.

Facebook is hoping the trial will lead to it rolling out its geo-location services for other uses in the future. The move will allow Facebook to compete head-on with other location-based social networking platforms like FourSquare, which allow users to share their location with friends.



AdMob tests real- time geo targeted ads on dating site

Mobile advertising networks AdMob is testing its geo-targeted ad serving technology with location-aware dating site in the UK. Focusing on iPhone and iPod Touch handsets , this campaign will allow the online dating service to target users based on their real-time location, enabling to serve a more specific and relevant advert.

The ongoing campaign targets young professionals in London who are looking for love. AdMob’s geo-targeted graphic banner ad format will run across the website and applications within its network in order to drive consumers in London to the dating website.


07/05/2010  |  Full story...

Google updates local tools with photos inside businesses

Google is changing the name of its Local Business Center to Google Places adding new tools to help connect consumers with local shops, including photos of the interiors of buildings. The search giant is letting businesses in some cities buy Tags to make their listings stand out on and Google Maps, for $25 a month. Businesses in some cities can also now request a free photo shoot of their interiors, which Google will offer on Place Pages.

Users searching for information about restaurants, hotels, museums, schools and parks can click on a location on a Google Map and be whisked to the Place Page to see details, pictures and reviews of that location. Other initiatives Google is proposing include customized QR codes (a unique barcode that links to the Google Place Page when read by a mobile phone) and real-time updates that let businesses communicate directly with their customers.


21/04/2010  |  Full story...

Other tags

Digital Intelligence tag list:

Copyright ©2000-2019 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy