Digital Intelligence

Entries from Digital Intelligence tagged with "local"

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Facebook launches ‘Places’ app in UK

Facebook has launched its Places service in the UK, as the social network looks to take advantage of the growing demand for location-based apps such as Foursquare, Gowalla, and Google's Latitude service.The new tool allows users ‘check in’ wherever they are and see who among their friends and other Facebook users is - or has been - at the same location.

The move will also give Facebook a new channel for advertisers to target its audience by location, listing nearby businesses and attractions. Facebook will target the locations it lists to each Places user. To ensure users privacy, Facebook Places has numerous privacy controls in place to control the amount of location information that is shared.

20/09/2010

20/09/2010  |  Full story...

Google hires 200 Ireland staff to boost location tools

Google is all set to hire 200 employees for Google Dublin office, as the search giant looks to expand its location services.

The move will see the creation of a new operations centre in the Republic of Ireland’s capital, where new the employees will work on the group's location-based products such as Google Local and Google Maps. The centre could lead a challenge to Facebook Places, as Google pieces together some sort of social network.

24/08/2010

24/08/2010  |  Full story...

Facebook takes on Foursquare with ‘Places’ app

Facebook's 500 million-plus users will soon be able to track friends' whereabouts across the US. The new "Places" feature begins rolling out on Wednesday to some users and goes across the US within weeks. The tool help users share where they are, figure out who is in the vicinity, and check out happenings and services within the same locale.

The feature will put the social network in competition with the increasingly popular location services like Foursquare, Gowalla and Loopt, which allow consumers to use their mobile phones to keep track of their friends whereabouts and earn rewards for frequenting brick-and-mortar businesses, have caught on among technology aficionados. Facebook and Yahoo both unsuccessfully sought to acquire Foursquare earlier this year, according to media reports.

20/08/2010

20/08/2010  |  Full story...

AOL targets classified ad dollars with launch of 500 local sites

AOL is to launch an additional 500 websites under its ‘Patch’ brand this year, part of a broader effort to remake itself as a destination for users seeking maps, reviews, and other local content. AOL has launched 100 of these local sites so far and plans to spend more than $50 million to initiate hundreds more this year.

The company, which is trying to move past its roots as a dial-up Internet service provider, AOL is eyeing $20 billion of local online advertising dollars. The move, announced on Tuesday, is part of the company's turnaround strategy conceived when it spun off from Time Warner Inc after a disastrous 10-year marriage.

18/08/2010

18/08/2010  |  Full story...

Foursquare ‘in talks with top search engines’

Location-based social network Foursquare is reportedly in talks with major companies in the search space, including giants such as Google, Microsoft and Yahoo.

In an interview with the Telegraph, Foursquare's co-founder Dennis Crowley said the talks could lets people search for local information provided by Foursquare on major search engines.

“Our data generates hugely interesting trends which would enrich search,” Crowley said.

“We can anonymise data and use it to show venues which are trending at that moment. Twitter helped the world and the search engines know what people are talking about. Foursquare would allow people to search for the types of place people are going to – and where is trending – not what.”

20/07/2010

20/07/2010  |  Full story...

Foursquare rejects Yahoo bid for $20m funding boost

Foursquare has raised $20 million in a second round of funding, ending speculation that the location-based firm would accept a bid approach from Yahoo. The company has chosen to take the additional venture capital money rather than pursue takeover talks with internet giant Yahoo, which is believed to have made an informal approach.

Carol Bartz, chief executive of Yahoo!, in an interview with The Telegraph, strongly hinted she wished to buy the popular start-up, which lets you ‘check-in’ to bars and restaurants’, with a supposed price tag of $80m (£53m). The funding was led by Silicon Valley venture-capital firm Andreessen Horowitz and Foursquare's original investors, Union Square Ventures and O'Reilly AlphaTech Ventures. The new cash boost puts the value of the firm at an estimated $95m.

01/07/2010

01/07/2010  |  Full story...

Yahoo buys Foursquare rival to boost mobile location services

Yahoo has bought Koprol.com, an Indonesian mobile location-based-services Web company similar to US-based Foursquare. The acquisition boosts Yahoo’s location-based mobile services, such as helping people find nearby local businesses, reviews as well as locating friends as finding out what they are doing.

Prior to Tuesday's announcement, Yahoo had reportedly been seeking a deal for New York City-based Foursquare valued at over $100 million. Yahoo bought Koprol because people are increasingly using mobile devices to access the Internet, the company said in a statement.

26/05/2010

26/05/2010  |  Full story...

Facebook takes on FourSquare with McDonalds location-based voucher app

Social networking giant Facebook is venturing into location-based services, allowing users to add their whereabouts to status updates through a partnership with McDonalds. In a move that imitates popular mobile location based social network FourSquare, the social network will allow users to check in at any McDonalds outlet near them and receive reward coupons.

Facebook is hoping the trial will lead to it rolling out its geo-location services for other uses in the future. The move will allow Facebook to compete head-on with other location-based social networking platforms like FourSquare, which allow users to share their location with friends.

11/05/2010


11/05/2010

AdMob tests real- time geo targeted ads on dating site

Mobile advertising networks AdMob is testing its geo-targeted ad serving technology with location-aware dating site Lovestruck.com in the UK. Focusing on iPhone and iPod Touch handsets , this campaign will allow the online dating service to target users based on their real-time location, enabling Lovestruck.com to serve a more specific and relevant advert.

The ongoing campaign targets young professionals in London who are looking for love. AdMob’s geo-targeted graphic banner ad format will run across the website and applications within its network in order to drive consumers in London to the Lovestruck.com dating website.

7/5/2010

07/05/2010  |  Full story...

Google updates local tools with photos inside businesses

Google is changing the name of its Local Business Center to Google Places adding new tools to help connect consumers with local shops, including photos of the interiors of buildings. The search giant is letting businesses in some cities buy Tags to make their listings stand out on Google.com and Google Maps, for $25 a month. Businesses in some cities can also now request a free photo shoot of their interiors, which Google will offer on Place Pages.

Users searching for information about restaurants, hotels, museums, schools and parks can click on a location on a Google Map and be whisked to the Place Page to see details, pictures and reviews of that location. Other initiatives Google is proposing include customized QR codes (a unique barcode that links to the Google Place Page when read by a mobile phone) and real-time updates that let businesses communicate directly with their customers.

21/04/2010

21/04/2010  |  Full story...

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