Digital Intelligence

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Global location tech company GroundTruth (formerly xAd has seen a 35% QoQ revenue growth as major brands like L’Occitane and Timberland put more budget towards location-based marketing.

21/08/2017  |  Full story...

Ford is the first brand to take advantage of a combined offering between Primesight and RadiumOne that integrates out-of-home and mobile advertising so that advertisers can target people based on both their location and their content sharing behaviour.

01/08/2017  |  Full story...

This weekend, beauty brand Burt’s Bees ran a Snapchat campaign promising to plant 5000 wildflower seeds to help bees, as part of a branded Snapchat selfie campaign.

10/07/2017  |  Full story...

Dutch beer brand, Amstel, has joined forces with new mobile experience Snatch, to launch a nationwide sampling campaign.

06/07/2017  |  Full story...

Snapchat has introduced a map feature that lets users track other people’s location in real time, a move that could open new doors to marketers, but also sparking concerns among safety and privacy advocates.

03/07/2017  |  Full story...

L’Occitane and ThreePipe utilised xAd’s Blueprints technology to draw polygons around specified stores identified as popular stores across UK high streets.

07/06/2017  |  Full story...

Instagram has added two new Explore categories: Location Stories and Hashtag Stories, letting users discover photos and videos based on places or things of interest, all from the same Explore tab.

25/05/2017  |  Full story...

Sony Music US Latin has teamed up with location-based experiences platform Landmrk, for the global launch of Shakira’s latest album ‘El Dorado’.

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24/05/2017  |  Full story...

Google is rolling out new analytics tools for marketers, designed to help them link online and offline behaviour, including attribution modelling, credit card data insights and YouTube ‘store visits’.

24/05/2017  |  Full story...

Transport app Citymapper has moved into real life vehicles, with a new bus that drives an under-serviced route in London.

15/05/2017  |  Full story...

Google has refreshed its Earth app and website, adding detailed 3D imagery and new "tours" that give people a guided look at exotic locations.

24/04/2017  |  Full story...

Snapchat is pushing further into the high-tech world of augmented reality with “World Lenses”, a new set of rear-camera lenses that let users place virtual objects in the real world using the app's camera.

19/04/2017  |  Full story...

Timberland has launched a new UK campaign with xAd to identify a new audience of urban adventurers and entice them into their brick-and-mortar stores.

18/04/2017  |  Full story...

Media planners are relying less on demographic data and insights to inform advertising strategy, and instead favour contextual data and insights when it comes to defining campaign strategies and optimising performance, according to new research.

21/03/2017  |  Full story...

Contactlab, a fast growing engagement marketing platform for lifestyle brands, and Amadeus Italia, the Italian branch of the provider of next generation technology solutions for the global travel industry announce a partnership to create a Travel Intelligence solution called Luxury lab.

14/03/2017  |  Full story...

Instagram has updated its Stories feature with support for geostickers, as the Facebook owned messenger app continues to mimic its rival Snapchat.

13/03/2017  |  Full story...

Mobile World Congress has become one of the biggest tech events in the digital calendar, and this year was even bigger, with robots, AI and old school Nokia's stealing the show.

06/03/2017  |  Full story...

There has been a 170% increase in Demand for Location Data and 20% increase in CPM, with Mobile ad players reaping the benefits of a more personalised, relevant and timely user experience, according to new research.

16/02/2017  |  Full story...

Unilever Ventures has invested in an augmented reality treasure hunt game Snatch, a game dubbed “Pokémon Go for brands”.

10/02/2017  |  Full story...

UK consumers turned to their smartphones to support World Cancer Day 2017, with a proximity engagement campaign run on behalf of Cancer Research UK in early February driving a nine per cent click through rate.

10/02/2017  |  Full story...

Search giant Baidu is launching its Maps feature outside of China for the first time, supported by location tech firm HERE.

17/01/2017  |  Full story...

Uber has sparked criticism after its latest update lets the app to track a user's location for five minutes after a journey has ended, even if the app is only running in the background.

Now provide location to Uber all the time, or not at all. Quite arrogant, not using Uber until they fix this. pic.twitter.com/LVGDNtxzKa

— Nishant Totla (@nishanttotla) December 2, 2016

06/12/2016  |  Full story...

Google has updated its Maps feature with a new tool that shows whether a bar or shop is busy in real-time.

23/11/2016  |  Full story...

Amazon has premiered the first episode of 'The Grand Tour', the new show from former BBC Top Gear hosts, amid a host of new promotions including new voices for sat nav app Waze.

18/11/2016  |  Full story...

Google is adding additional ride hailing partners to its Maps feature, which previously only included Uber.

12/09/2016  |  Full story...