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Entries from Digital Intelligence tagged with "local"

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Mobile campaign rewards shoppers who can find ‘virtual stores’

Outdoor clothing retailer Peak Performance is launching a new campaign that will see virtual shops offering free clothes to anyone who can find them during the ‘Magic Hours’ of sunrise and sunset.

19/03/2015  |  Full story...

Android gets smarter with Google Now integration

Google Now is opening up its API to all developers, in a move that could make the services smart cards start to replace apps.

18/03/2015  |  Full story...

Football news site 90min uses ‘addressable advertising’

90min, has selected Adap.tv, part of AOL Platforms, to power its video ad private marketplace across Europe, USA, Latin America and South East Asia, to offer ‘addressable advertising’ (targeted at an individual household) for the first time.

11/03/2015  |  Full story...

Facebook debuts 'Place Tips' with local ads

Facebook has started highlighting local sights and restaurant tips based on a user’s location, as the social network takes on apps like FourSquare and Yelp.

06/02/2015  |  Full story...

The rise of the connected car: Internet becoming a ‘must have’ feature?

Nearly two in five (39%) of US car buyers will consider internet connection as a key feature for their next automotive purchase, according to new research from Nielsen.

16/10/2014  |  Full story...

Facebook’s new ‘Hyper-Local’ ads target people within a mile of business

Facebook has launched a new tool that lets advertisers target people within a set radius of their business.

View a video showing Facebook’s Hyper Local Advertising in action here:

09/10/2014  |  Full story...

Shopping centres going digital: How malls are merging online and offline worlds

Some of the UKs biggest shopping centres are home to major digital innovations, incorporating smartphones, smartwatches and beacons to guide shoppers around store, according to a new in-depth report.

09/10/2014  |  Full story...

Twitter gets official TV ratings: Brands link social and TV success

Kantar Media has unveiled the UK’s official Twitter metric for measuring Twitter TV audience engagement, capable of telling brands the unique Twitter-based audience for shows.

02/10/2014  |  Full story...

New marketing boss at Hailo as taxi app expands

Taxi app Hailo has appointed Gary Bramall as its Global Chief Marketing Officer as the taxi app continues to expand globally.

25/09/2014  |  Full story...

Top 15 smartphone apps in US

This chart shows the top 15 mobile apps by reach as of June 2014. Facebook has the highest reach among smartphone users with 73.6% downloading the Facebook app. Google have a several apps among the top 15, with Google Play, Google Search, Google Maps, Gmail, YouTube and Google+ all featuring. Google Maps outperforms its rival Apple Maps with 45.1% compared to Apple's 26.2% reach.

Top 15 smartphone apps in US. This chart shows the top 15 mobile apps by reach as of June 2014. Facebook has the highest reach among smartphone users with 73.6% downloading the Facebook app. Google have a several apps among the top 15, with Google Play, Google Search, Google Maps, Gmail, YouTube and Google+ all featuring. Google Maps outperforms its rival Apple Maps with 45.1% compared to Apple's 26.2% reach.

23/09/2014  |  Full story...

How Google Now is changing app market: Context awareness to replace app trays?

Increasing contextual awareness in apps, as seen in digital assistants such as Google Now, will transform the process of app discovery and the cluttered app tray, according to a new report looking into mobile trends.

23/09/2014  |  Full story...

Mobile ads: What factors drive consumer action?

This chart shows different aged demographics responding to the question; "When it comes to a mobile ad on you smartphone, which of following would most likely motivate you to take action (such as purchase a product / service, visiting a location, etc)". 25-34 year olds are the most likely to respond to mobile ads that offer coupons with 41%. Respondents aged over 65 are most likely to respond to ads related to what they were searching for with 41%.

Mobile ads: What factors drive consumer action? This chart shows diferent aged demographics responding to the question;

22/09/2014  |  Full story...

No April Fool: Baidu’s Google Glass rival ‘Eye’ has no screen

It seems that Baidu’s April 1st announcement that it was working on a Google Glass rival called ‘Eye’ was not a prank after all. The Chinese search giant has revealed a working prototype of a mobile assistant with a notable omission...it doesn’t feature a screen.

04/09/2014  |  Full story...

Uber banned in Germany over safety concerns

Uber has been banned in Germany as the social-powered cab service continues to spark controversy.

Watch this video from the BBC, discussing the issues around its launch in the UK market:

02/09/2014  |  Full story...

Samsung to ditch Google Maps for Nokia?

Nokia maps are soon to start appearing as default apps on Samsung’s Tizen smartphones, in a deal that would oust Google Maps.

02/09/2014  |  Full story...

Lay's teams up with Uber for picnic basket campaign

Potato chip brand Lay’s brand has launched a new campaign in New York City in partnership with Uber, which could hold some clues about how marketers will adopt sampling to the digital age.

19/08/2014  |  Full story...

Google buys social city guide app JetPac

Google has bought social travel app JetPac, as the internet giant continues to enhance its local search data.

Watch this video demonstrating how the technology works below:

18/08/2014  |  Full story...

Yahoo boosts local search with Zofari

Yahoo is boosting its local search capabilities by taking on the team from the smartphone recommendation app Zofari.

18/08/2014  |  Full story...

Latest SEO changes for Google search algorithm – Local is impacted

It’s feeling like local is the big winner as latest SEO changes for the Google search algorithm start to move rankings around.

12/08/2014  |  Full story...

Push notifications: What customers want from a mobile message (UK)

This chart shows customers' preferred mobile push notifications. Customers are most responsive to sales promotions with 34%. Location-based offers and new product launches are the least popular themes for push notifications each receiving 26%.

Push notifications: What customers want from a mobile message (UK) . This chart shows customers' preferred mobile push notifications. Customers are most responsive to sales promotions with 34%. Location-based offers and new product launches are the least popular themes for push notifications each receiving 26%.

23/07/2014  |  Full story...

Heineken ditches branding for ‘credible’ social media campaign

Heineken has created a new social tool on Twitter as the next phase of its global ‘Cities of The World’ campaign, which has seen the beer and cider brewer omit its own brand name to provide ‘more credibility’.

Watch this recent promo video for Heineken's cites camapign here:


14/07/2014  |  Full story...

Amazon’s first smartphone detects buyable objects nearby

Amazon has launched its first mobile handset, dubbed the Fire Phone, with 3D effects, gesture controls, and a feature that detects objects and digital media purchasable (preferably) from Amazon’s online stores.

Watch this video looking into the prospects of Amazon’s new phone here:

19/06/2014  |  Full story...

Augmented realities collide: Has Blippar bought Layar?

Blippar has reportedly bought Layar as the two firms look to join forces in the growing augmented reality market.

View a sample of Blippar's new Google Glass gaming platform below:

12/06/2014  |  Full story...

Samsung’s global challenge for Tizen: Better local content and payment services

Following Samsung’s launch of its first Tizen smartphone, which many have speculated will be targeted squarely at emerging markets, new research from mobile marketing firm Upstream has found that consumers in developing markets are calling for the handset to more readily provide relevant, localised content and services as well as more appropriate payment mechanics and pricing models.

03/06/2014  |  Full story...

Dating app Tinder to open for ads ‘soon’

Tinder is set to include ads for the first time, as IAC’s popular dating app looks to capitalise on the boom in mobile matchmaking, according to a news report.

06/05/2014  |  Full story...

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