Digital Intelligence

Entries from Digital Intelligence tagged with "luxury"

23 result(s) displayed (1 - 23 of 23)

Hospitality leads digital transformation of luxury category

Luxury advertising is rapidly shifting towards digital media, led by luxury hospitality brands. 50% of luxury hospitality advertising will be digital this year, up from 47% in 2017, according to new research.


17/05/2018  |  Full story...

The world’s affluent consumers: Two houses and two cars by 35

Some of the most cash-rich segments of the global digital market are still most likely to be male (56%), but also surprisingly young at 25-34 (30%), married (65%) and with children (67%), according to new research.


29/01/2018  |  Full story...

Facial-tracking study reveals 4 key tips for successful luxury advertising

A study of luxury ads released over the last two years by The Luxury Institute and emotion measurement firm Realeyes has revealed the four key ingredients to successful luxury brand advertising – and highlights which ads were the best.


14/11/2017  |  Full story...

Mastercard and Swarovski launch VR shopping app

Mastercard has teamed up with jewellery firm Swarovski on a virtual reality app that immerses shoppers in a "home" where they can browse and purchase items using Masterpass.


27/09/2017  |  Full story...

New analytics took helps luxury brands understand cross-border shopping

Contactlab, a fast growing engagement marketing platform for lifestyle brands, and Amadeus Italia, the Italian branch of the provider of next generation technology solutions for the global travel industry announce a partnership to create a Travel Intelligence solution called Luxury lab.


14/03/2017  |  Full story...

London Fashion Week 2017: Top Tumblr posts from influencers and designers

Following the glamour and excitement of London Fashion Week, which celebrities, influencers and designers got the most buzz on Tumblr?


22/02/2017  |  Full story...

Marketing luxury goods to China: High street lags behind online experience

The Chinese ecommerce experience is very different to Western standards, with China achieving exceptionally high performance on the digital side, according to a new report.


30/01/2017  |  Full story...

How audience intelligence can boost the luxury market

As audience intelligence becomes more sophisticated, how can brands make use the technology to better target customers? This new report from EntSight looks in to how one sector is already seeing the technology make a difference.

27/10/2016  |  Full story...

Red Bull names TAG Heuer “official timekeeper” of Red Bull TV

Red Bull TV and TAG Heuer have struck a multi-year collaboration that will see the Swiss Avant-garde watchmaker become the official timekeeper for the global digital TV platform and Red Bull’s live events.


18/10/2016  |  Full story...

New York Fashion Week: Shoppers taking a front row seat at the click of a button

With New York Fashion Week just around the corner, A-listers, industry insiders and shoppers alike, will be clamouring for this season’s latest trends. This season however, will have a particular emphasis on digital engagement with consumers being able to interact with the event via the latest digital and physical platforms.

08/09/2016  |  Full story...

Luxury brands know 80% of in-store customers by name

Luxury brands are well positioned to personalise their online marketing, with 80% knowing their store customer by name, according to new research.

14/06/2016  |  Full story...

Luxury brands ‘failing at email personalisation’

Many luxury brands are failing to segment and target customers strategically in their email marketing, but Cartier and Burberry are leading the way, according to new research.

21/04/2016  |  Full story...

Porsche turns magazine ad into floating hologram (some assembly required)

Porsche has launched an interactive hologram print ad that projects a floating 911 car above a tablet… provided the reader does a spot of origami first.

19/04/2016  |  Full story...

Luxury brands failing to sync online and offline experience

Luxury brands need to keep up with the trend of connecting online and offline environments to increase web and in-store traffic and promote sales, according to new research.

22/03/2016  |  Full story...

Out of fashion? Low Christmas sales signal crisis for luxury clothing brands

With the London Fashion week kicking off today, low Christmas sales mark a crisis in the industry, according to new research.

19/02/2016  |  Full story...

Most premium shoppers ‘don’t let Black Friday influence Christmas shopping habits’

80% of shoppers are not letting Black Friday influence their shopping habits this Christmas, according to new research by retail marketing agency Leapfrogg.

24/11/2015  |  Full story...

Burberry first brand to sign up to Apple Music sponsorship

UK luxury-goods maker Burberry has launched a new channel on Apple’s music, becoming the first sponsor to do so as the electronics giant looks to take on Spotify.

16/09/2015  |  Full story...

Cognac brand Rémy Martin uses WeChat for China push

Rémy Martin has partnered with the Chinese social media giant WeChat on its first advertising initiative.

20/04/2015  |  Full story...

Luxury home product firm LuxDeco ramps up personalisation strategy

Luxury home products retailer has partnered with Sailthru to transform individual customer experiences across all digital touchpoints.

13/03/2015  |  Full story...

Marketing to luxury shoppers : Engage on ‘tablet Tuesdays’

Luxury sales are flourishing , and marketing to tablet users (particularly on Tuesdays) is the best way to engage with this lucrative demographic, according to new research.

17/09/2014  |  Full story...

Luxury store Achica begins ‘1:1 personalised customer experience’ online

Members-only luxury lifestyle store ACHICA is embarking on a new digital drive to bring a one-to-one level of communication with its customers, via a long-term partnership with communications technology firm Sailthru.

07/04/2014  |  Full story...

Social media ROI: Burberry marketing drive pays off with 12% sales increase

Burberry's sales have risen sharply during 2013, crediting new marketing initiatives and improved social media ROI for the success.

17/01/2014  |  Full story...

Top 5 luxury goods markets for digital: France leads the way

Consumers are increasingly turning to online channels to engage with their favourite fashion brands. Nearly 80 million people worldwide accessed a site from Jewelry/Luxury Goods/Accessories category using a desktop PC or laptop in August 2013, up 8 percent compared to the same period last year.

13/11/2013  |  Full story...

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