Digital Intelligence

Entries from Digital Intelligence tagged with "maps"

25 result(s) displayed (1 - 25 of 166)

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Rise in global demand for location data

Global location tech company GroundTruth (formerly xAd has seen a 35% QoQ revenue growth as major brands like L’Occitane and Timberland put more budget towards location-based marketing.

21/08/2017  |  Full story...

Burt’s Bees plants seeds in exchange for branded Snapchat selfies

This weekend, beauty brand Burt’s Bees ran a Snapchat campaign promising to plant 5000 wildflower seeds to help bees, as part of a branded Snapchat selfie campaign.

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10/07/2017  |  Full story...

Amstel lets consumers ‘Snatch’ free pints via augmented reality game

Dutch beer brand, Amstel, has joined forces with new mobile experience Snatch, to launch a nationwide sampling campaign.

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06/07/2017  |  Full story...

Snapchat goes local: Snap Maps sparks privacy fears

Snapchat has introduced a map feature that lets users track other people’s location in real time, a move that could open new doors to marketers, but also sparking concerns among safety and privacy advocates.

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03/07/2017  |  Full story...

L’Occitane mobile location campaign lights up high street

L’Occitane and ThreePipe utilised xAd’s Blueprints technology to draw polygons around specified stores identified as popular stores across UK high streets.

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07/06/2017  |  Full story...

Google combines AI with analytics for new ‘Attribution’ marketing tool

Google is rolling out new analytics tools for marketers, designed to help them link online and offline behaviour, including attribution modelling, credit card data insights and YouTube ‘store visits’.

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24/05/2017  |  Full story...

Citymapper tests free London bus service

Transport app Citymapper has moved into real life vehicles, with a new bus that drives an under-serviced route in London.

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15/05/2017  |  Full story...

Google Earth revamp adds guided tours, 3D imagery and David Attenborough world tours

Google has refreshed its Earth app and website, adding detailed 3D imagery and new "tours" that give people a guided look at exotic locations.


24/04/2017  |  Full story...

Loco for location data: 170% increase in demand as marketers go local

There has been a 170% increase in Demand for Location Data and 20% increase in CPM, with Mobile ad players reaping the benefits of a more personalised, relevant and timely user experience, according to new research.

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16/02/2017  |  Full story...

Unilever invests in ‘Snatch’ augmented reality treasure hunt game

Unilever Ventures has invested in an augmented reality treasure hunt game Snatch, a game dubbed “Pokémon Go for brands”.

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10/02/2017  |  Full story...

Baidu rolls out maps to rest of world with HERE

Search giant Baidu is launching its Maps feature outside of China for the first time, supported by location tech firm HERE.

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17/01/2017  |  Full story...

Google rebrands self-driving car division as Waymo

Google's self-driving car project has rebranded itself as Waymo, working as an independent entity within the technology giant, as the project gets closer to a public launch.


14/12/2016  |  Full story...

“Creepy” Uber under fire for tracking users after journey

Uber has sparked criticism after its latest update lets the app to track a user's location for five minutes after a journey has ended, even if the app is only running in the background.

06/12/2016  |  Full story...

Google Maps now shows how busy shops are in real time

Google has updated its Maps feature with a new tool that shows whether a bar or shop is busy in real-time.

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23/11/2016  |  Full story...

The Grand Tour: Clarkson, May and Hammond lend voices to Waze as show goes live

Amazon has premiered the first episode of 'The Grand Tour', the new show from former BBC Top Gear hosts, amid a host of new promotions including new voices for sat nav app Waze.


18/11/2016  |  Full story...

Google Maps gets ride-hailing comparison tool

Google is adding additional ride hailing partners to its Maps feature, which previously only included Uber.

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12/09/2016  |  Full story...

Uber partners Visa for $10 loyalty discount scheme

Uber is to start giving its users $10 off rides if they shop with a Visa card.

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01/09/2016  |  Full story...

New ‘hyperlocal’ ad format targets people near posters

Global advertising technology firm Crimtan is working with Digital Element to offer clients new ‘hyperlocal’ ad tech that helps target specific users on the move.

18/07/2016  |  Full story...

Google revamps AdWords to separate mobile and desktop bids

Google has revamped its AdWords platform, letting advertisers set separate bid adjustments for mobile, desktop and tablet.

26/05/2016  |  Full story...

London bus iBeacons to beam ads to passengers' mobiles

Passengers on London buses could soon get push notifications with real-time travel updates and in-app ads sent to their mobiles as they travel through the capital.


06/05/2016  |  Full story...

Amazon and Microsoft 'to invest in self-driving car tech'

Amazon and Microsoft are considering using their technology to power Here, a mapping technology firm for self driving cars, according to a news report.


04/04/2016  |  Full story...

Streetmap loses Google High Court challenge

UK-based mapping pioneer Streetmap has lost a long-running legal battle with Google.

16/02/2016  |  Full story...

Sat navs get smarter: Garmin focuses on ‘driver awareness’

Garmin has launched a new line of Sat Navs with a focus on ‘driver awareness’, keeping users informed of hazards they may not have spotted yet.

05/01/2016  |  Full story...

Movember targets ‘Mo Bros’ through location based marketing

The Movember Foundation, the charity changing the face of men’s health, is working with xAd, the leader in location-based marketing, to drive awareness, website visits and sign-ups among the office and commuter audience for its annual campaign this month.

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24/11/2015  |  Full story...

Google Maps gets offline mode for Android users

Google is letting Android users search nearby businesses and get driving directions, including turn-by-turn voice prompts, even if they have no web connection.

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11/11/2015  |  Full story...

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