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Entries from Digital Intelligence tagged with "maps"

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Google ‘yet to submit maps app to Apple’ for iPhone 5 users

Apple’s heavily-criticised new mapping system looks set to remain the only location app on the iPhone 5 for a while longer, as Google revealed it has not yet submitted its mapping service for inclusion on the App Store. Executive Chairman Eric Schmidt has admitted that no move has been made to put the Internet search engine giant's map application on Apple's latest smartphone operating system, iOS6.

25/09/2012  |  Full story...

Nestle puts GPS trackers in Kit Kat bars to deliver prizes

Nestle has launched a (slightly creepy) new promotion for its Kit Kat, Yorkie and Aero bars, embedding GPS trackers in select bars, with the promise to track down the buyer within 24 hours to deliver a £10,000 prize.The promotion called 'We will find you', will involve six KitKat 4 Finger, KitKat Chunky, Aero Peppermint Medium, or Yorkie bars.

Watch the promo video here:

24/09/2012  |  Full story...

Apple faces backlash over new iPhone mapping technology

Apple’s new mapping technology, which replaces Google Maps, has come under fire from users and businesses alike for a myriad of inaccuracies and misplaced landmarks. Amongst a wide range of complaints surfacing on Facebook and Twitter include missing towns (Stratford-upon-Avon and Solihull), wrong locations (Uckfield in East Sussex) and satellite images of various locations, particularly in Scotland, being obscured by cloud. Some smaller roads and lanes do not even have road names and numbers in the UK. There is also no built-in information about public transportation.

21/09/2012  |  Full story...

Apps dominate mobile travel traffic in US

US iPhone and Android users are increasily relying on apps, rather than mobile websites, to get their travel information while on the move, according to new research. As the summer travel season comes to a close, Nielsen looked at the usage of travel-related mobile apps and websites during June 2012.

11/09/2012  |  Full story...

Google Maps adds navigation and live traffic updates in India

Google has updated its mapping service in India, with two new features to boost navigation and traffic updates. The service now includes ‘turn-by-turn’ voice navigation through Google Maps Navigation (Beta). Google maps also now features live traffic information for major roads in select cities - Bengaluru, Mumbai, New Delhi, Chennai, Pune and Hyderabad.

10/09/2012  |  Full story...

Google debuts bicycling route-finder in UK

Google Maps has launched a cycle-specific routing on its Maps feature in theUK, including National Cycle Network routes. A “bicycling” option will appear in the “bird’s eye view” menu (alongside traffic, photos, weather, terrain), allowing users to see cycle routes in their area. These will be divided into bike trails (where there are no motor vehicles), streets with bike lanes and streets recommended for cyclists.

11/07/2012  |  Full story...

Facebook adds ‘Find Friends Nearby’ location tool

Facebook has integrated a new feature into its mobile apps and website, which allows users to spot nearby friends. The Find Friends Nearby page uses GPS coordinates and shows other people currently visiting that 'meeting room,' whether you're already friends with them or not. Non-friends will be listed in an 'Others' section.

26/06/2012  |  Full story...

Google helps manage workers on the move with mobile app

Google has launched Maps Coordinate, a paid-for mobile app designed to help companies track and manage workers on the move. The location-based tool combines Google’s mapping technology and Android smartphones to deploy offsite staff effectively depending on their locations.

Watch a video explaining how the service works below:

25/06/2012  |  Full story...

Facebook mobile strategy? Tips from our digital strategists

As more and more consumers access Facebook on-the-go - via a mobile app downloaded to their smartphone - consider what this means for your brand page experience and the opportunities it provides for social, local and mobile (SoLoMo) promotions. Images and video needs to work on a mobile screen. Calls to action need to be simplified for mobile response. Promotions need to be geo-targeted - taking advantage of check-ins via FB Places. Consider also how you optimise your Facebook page for mobile search retrieval and the growing number of consumers searching when out-and-about.


Apple 'likes' Facebook, drops Google Maps

Apple has ditched Google’s mapping software and made closer ties with Facebook, as the battle between the rival digital media giants intensifies. The move represents a major blow for Google, which stands to lose mobile advertising revenue and valuable insights about people's whereabouts if users of the popular iPhone and iPad devices switch to Apple's mapping service. Meanwhile, Apple is building Facebook into iOS 6, so users will be able to update their Facebook status by talking to their phones and declare that they "like" movies and apps in Apple's iTunes store.

12/06/2012  |  Full story...

Google revamps Maps with 3D technology

Google is updating its mapping service with 3D technology, as the internet giant looks to counter Apple’s decision to drop its service from its iPhone and iPads. The new service will offer zoomable, three-dimensional cityscapes, complete with top and side level views of buildings, streets and landscaping. The new features include 3D enhancements to Google Earth, a portable device for taking "street view" panoramic photos and offline access to Google Maps on Android phones.

Watch a video demonstrating how the service works here:

07/06/2012  |  Full story...

Foursquare teams with American Express to offer ‘voucher-free’ offers in UK

Location-based social network Foursquare has teamed up with American Express to launch a range of voucher-free offers in the UK, following a similar campaign in the US last year. Foursquare co-founder Dennis Crowley said he believes the new service will help the location-based social network reach the same popularity in the UK as it has in the US within “another year or so”.

01/06/2012  |  Full story...

Google+ boosts local search with Zagat user reviews

Google is integrating user review site Zagat into a new service 'Google+ Local', using online community content to refine local searches. Google bought Zagat in September for $125m, and its integration means that all of its subscription-only information is now available to everyone registered for Google+ Local. The new service will utilize Zagat's "poor-to-perfect" 0-to-30 rating scale and seeks to create "pages for all known places," including businesses and locations such as Yellowstone National Park.

Watch a video explaining how the service works below:

31/05/2012  |  Full story...

Google bosses ‘knew about Street View data snooping’

Google could face further legal action for using its Street Cars to harvest data from resident’s unsecured WiFi networks. The details were revealed in a recent US Federal Communications Commission report that found the company's Street View cars not only photographed streets but recorded wi-fi network details, as well as "names, addresses, telephone numbers, URLs, passwords, email, text messages, medical records, video and audio files" back in 2010.

29/05/2012  |  Full story...

Google Zeitgeist- Web giant talks ghost towns, AR glasses and secret search tweaks

Google’s annual Zeitgeist conference has kicked off, with the web giant defending accusations that its social network is a ‘ghost town’, promoting its augmented reality glasses and admitting its search ‘was astoundingly bad five years ago’. Google’s current big bets are autonomous cars and augmented reality glasses, which Page was wearing on stage at Zeitgeist. Those projects might seem ridiculously far-reaching, but Page said Google’s previous big bets that are now reality include Android, Chrome, YouTube and language translations.

Watch Larry Page on stage at the Zeitgeist event below:

25/05/2012  |  Full story...

Yell boosts local ecommerce tools with Moonfruit buy

Yell has bought DIY website and online shop builder Moonfruit for £18m as part of its ongoing strategy to become a leading provider of local eMarketplaces. was launched in 2000 for consumers and businesses to build their own sites. Customers building Moonfruit sites can add a commerce option, Facebook stores, and a mobile presence from the same platform.

Watch a video explaining how MoonFruit works here:

17/05/2012  |  Full story...

Apple to ditch Google Maps for 3D maps

Apple is set to replace Google Maps with 3D mapping software developed in-house, as the rivalry between the two digital giants intensifies, according to a news report. The move, reported by technology blog 9 to 5 Mac, could see Apple swap Google’s mapping technology for its own new maps application using 3D mapping technology by C3 Technologies, which the company acquired in 2011.

Watch a video below demonstrating how C3 technologies mapping system works. This 3D map of Hoover Dam is calculated directly from high-resolution aerial photography.

15/05/2012  |  Full story...

Zoopla buys local web pioneer Upmystreet to boost location-based marketing

Online property portal Zoopla has bought, one of the original local information sites from the dotcom goldrush era, for an undisclosed sum. Launched in 1998, was one of the first property websites in the UK. Recent figures from independent website monitoring firm, Nielsen, show that in March attracted over 600,000 unique users.

14/05/2012  |  Full story...

Google’s self-driving car gets first licence

The Nevada Department of Motor Vehicles (DMV) has approved a license for Google’s self-driving car. Google's self-driving car has been a project the company has long been working on, with a motor vehicle already having covered 140,000 test miles in California, including a trip across the Golden Gate bridge. But Nevada is the first state in the US to approve a self-driven vehicle license.

Watch this video from Sebastian Thrun, who helped build Google's driverless car, explaining how the car works below;

10/05/2012  |  Full story...

Mobile marketing trends- demand for location-based services rise

There is a growing demand for location-based mobile services worldwide, with the likes of check-ins and mobile maps being the most demanded features for technology on the move, according to new research. The ‘Mobile Life‘ report from TNS, concludes that almost two-thirds of mobile users that don’t have location-based features would like to start using the feature, showing that there is huge untapped potential these services.

Watch a video outlining the results here:

25/04/2012  |  Full story...

April fools round-up: Google maps for NES, Wi-Fi gnomes and Apple patents the rectangle

This year’s crop of April's fools jokes are among some of the strangest yet, including Google maps going low-fi with an 8-bit version, a one inch notebook and Hungry Hippos going iPad compatible. We provide a round-up from some of the best from yesterday's hoaxes...

02/04/2012  |  Full story...

Foursquare rival Gowalla shuts down after Facebook acquisition

Gowalla has shut down, three months after being bought by Facebook, which will integrate the firm's staff and technology into its own location-based tools. The check-in service was a rival to market leader Foursquare. It allowed people to share the details of their location by checking-in to different venues with their smartphones.

13/03/2012  |  Full story...

Groupon teams up with Nokia for mobile location marketing services

Groupon is extending its mobile footprint internationally with product rollouts in more than 30 countries and strategic relationships with a number of industry partners, including a location-based marketing deal with Nokia.

28/02/2012  |  Full story...

Groupon boosts location tools with Hyperpublic buy

Groupon has bought Hyperpublic, a small company that develops location-based technology that can be integrated into other applications. The deal could see Hyperpublic‘s tools, such as its "Geo Deals & Events" API integrated into Grpoupon’s offering. The API shows local deals and events depending on where a person is located, such as concerts.

21/02/2012  |  Full story...

Yelp aims to raise $100m in IPO

US-based local review site Yelp has become the latest Internet company to announce its plans for an initial public offering (IPO), hoping to raise as much as $100 million by selling its shares on the New York Stock Exchange. Yelp claims about 66 million unique visitors per month and has about 25 million total reviews of local businesses such as restaurants, dentists and salons.

21/02/2012  |  Full story...

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