Digital Intelligence

Entries from Digital Intelligence tagged with "maps"

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Video viral of the week: Street View turns into catwalk with #FashionStreetView

A Chinese fashion brand Me&City is using Tencent Street View to show off its latest clothing lines, as part of a new social media campaign using the hashtag #FashionStreetView. See why it's our video viral of the week below...

15/05/2015  |  Full story...

Garmin debuts first combined sat-nav and dash cam

Digital mapping firm Garmin has launched a portable GPS and a Dashcam in new device.

24/04/2015  |  Full story...

The rise of the connected car: Internet becoming a ‘must have’ feature?

Nearly two in five (39%) of US car buyers will consider internet connection as a key feature for their next automotive purchase, according to new research from Nielsen.

16/10/2014  |  Full story...

Facebook’s new ‘Hyper-Local’ ads target people within a mile of business

Facebook has launched a new tool that lets advertisers target people within a set radius of their business.

View a video showing Facebook’s Hyper Local Advertising in action here:

09/10/2014  |  Full story...

Shopping centres going digital: How malls are merging online and offline worlds

Some of the UKs biggest shopping centres are home to major digital innovations, incorporating smartphones, smartwatches and beacons to guide shoppers around store, according to a new in-depth report.

09/10/2014  |  Full story...

New marketing boss at Hailo as taxi app expands

Taxi app Hailo has appointed Gary Bramall as its Global Chief Marketing Officer as the taxi app continues to expand globally.

25/09/2014  |  Full story...

Top 15 smartphone apps in US

This chart shows the top 15 mobile apps by reach as of June 2014. Facebook has the highest reach among smartphone users with 73.6% downloading the Facebook app. Google have a several apps among the top 15, with Google Play, Google Search, Google Maps, Gmail, YouTube and Google+ all featuring. Google Maps outperforms its rival Apple Maps with 45.1% compared to Apple's 26.2% reach.

Top 15 smartphone apps in US. This chart shows the top 15 mobile apps by reach as of June 2014. Facebook has the highest reach among smartphone users with 73.6% downloading the Facebook app. Google have a several apps among the top 15, with Google Play, Google Search, Google Maps, Gmail, YouTube and Google+ all featuring. Google Maps outperforms its rival Apple Maps with 45.1% compared to Apple's 26.2% reach.

23/09/2014  |  Full story...

How Google Now is changing app market: Context awareness to replace app trays?

Increasing contextual awareness in apps, as seen in digital assistants such as Google Now, will transform the process of app discovery and the cluttered app tray, according to a new report looking into mobile trends.

23/09/2014  |  Full story...

No April Fool: Baidu’s Google Glass rival ‘Eye’ has no screen

It seems that Baidu’s April 1st announcement that it was working on a Google Glass rival called ‘Eye’ was not a prank after all. The Chinese search giant has revealed a working prototype of a mobile assistant with a notable doesn’t feature a screen.

04/09/2014  |  Full story...

Samsung to ditch Google Maps for Nokia?

Nokia maps are soon to start appearing as default apps on Samsung’s Tizen smartphones, in a deal that would oust Google Maps.

02/09/2014  |  Full story...

Lay's teams up with Uber for picnic basket campaign

Potato chip brand Lay’s brand has launched a new campaign in New York City in partnership with Uber, which could hold some clues about how marketers will adopt sampling to the digital age.

19/08/2014  |  Full story...

Back on track: Apple Maps overtaking Google Maps on UK smartphones

In a surprising turnaround, Apple maps had succeeded in pipping Google Maps in mapping traffic on 4G, two years on from its much-derided launch, according to a new report.

14/08/2014  |  Full story...

Latest SEO changes for Google search algorithm – Local is impacted

It’s feeling like local is the big winner as latest SEO changes for the Google search algorithm start to move rankings around.

12/08/2014  |  Full story...

Heineken ditches branding for ‘credible’ social media campaign

Heineken has created a new social tool on Twitter as the next phase of its global ‘Cities of The World’ campaign, which has seen the beer and cider brewer omit its own brand name to provide ‘more credibility’.

Watch this recent promo video for Heineken's cites camapign here:

14/07/2014  |  Full story...

Google bots pass ‘human test’ by solving CAPTCHA puzzles

Google’s computers have solved the company’s own CAPTCHA technology used to detect whether a user is human or a spam bot.

23/04/2014  |  Full story...

Facebook lets users track friends with controversial location feature

Facebook has launched ‘nearby friends’, a feature that lets users track their friends location in real-time- causing a privacy stir in the process.

22/04/2014  |  Full story...

Google to ad restaurant menus and prices to search results

Google is planning to show restaurant menus and prices on the first page of the Google search results, as the search giant continues to speed up the search process for users (but potentially drive down the traffic for businesses).

04/03/2014  |  Full story...

Google takes voice search to Chrome: The rise of conversational search

Google is testing a new version of its Chrome browser that incorporates voice search, following on from similar move in its Google Glass and Google Now software. But how will the shift to voice affect search habits, and what impact with this have on paid and organic search engine marketing?

Watch this video from Google's Matt Cutts here, explaining how voice inputs affect search habits:

03/03/2014  |  Full story...

Apple reveals CarPlay: Ferrari, Mercedes-Benz and Volvo put Siri on the dashboard

Apple has launched CarPlay, a new system that lets users access iOS features in their car, as the technology giant looks to rival Google’s Android in the growing trend for ‘The Internet of Things’.

03/03/2014  |  Full story...

Google tests ‘Project Tango’- a smartphone that sees your surroundings

Google has revealed its latest foray into mobile mapping technology with ‘Project Tango’- a new smartphone with sensors that track the position of the smartphone in a full 3D space- with the added ability to map what's outside the phone.

Watch this video demonstrating how Project Tango will work below:

21/02/2014  |  Full story...

Google links ads to discounted taxi rides

Google has patented new technology that links online ads to free or discounted taxi rides, aimed at venues such as restaurants, theatres and shops.

27/01/2014  |  Full story...

iBeacon in retail: Coca-Cola guides mobile users for World Cup marketing

Coca-Cola has become the latest brand to use Apple's iBeacon in retail, a new tool that that can track and guide shoppers in-store.

Watch this demo of how ShopKick is using iBeacon in retail below:

17/01/2014  |  Full story...

AccuWeather to launch weather channel this year

Weather app AccuWeather is to launch a 24-hour weather channel in the third quarter of 2014.

16/01/2014  |  Full story...

BMW showcases self-driving cars with smooth ‘drift’

BMW has unveiled its version of self-driving cars that can "drift" around bends and slalom between cones.

14/01/2014  |  Full story...

Google partners auto giants to brings Android to cars

Google has struck a deal with General Motors, Honda, Audi, Hyundai and chipmaker Nvidia to integrate the Android mobile operating system for vehicles.

06/01/2014  |  Full story...

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